Zeal Partners with Intage to Boost Consumer Goods DX

ZEAL Corporation, a member of the Avant Group engaged in the promotion of digital transformation, is pleased to announce that it has entered into a business partnership with INTAGE Inc., which provides the POS data integration platform “POS-is®” and the industry-standard panel data “SRI+®” and “SCI®”, in order to support the DX of consumer goods manufacturers.

With the advancement of digital transformation and the rise of AI, data utilization is becoming increasingly important. For consumer goods manufacturers, POS data, which is information on store sales from distribution companies, is a valuable source of information that allows them to understand consumer purchasing behavior in real time, and is key to improving the quality of decision-making in all aspects, including product development, inventory management, and sales promotion activities. Furthermore, in order to increase corporate competitiveness, companies need the ability to quickly interpret the changing business environment, formulate strategies, and act accordingly. This means that data-driven decision-making, utilizing all types of internal and external data and AI technology, is essential.

INTAGE provides the data platform “POS-is®,” which integrates POS data in different formats, as well as the industry-standard panel data “SRI+®” and “SCI®”.

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With 30 years of experience and a track record of working with over 1,000 companies, ZEAL provides a comprehensive range of services using cutting-edge technology and expertise, including data utilization consulting, data analysis infrastructure construction, dashboard construction for analysis and visualization, and support for advanced data utilization centered on AI.

This business partnership will enable consumer goods manufacturers to quickly resolve the issue of building a data infrastructure for integrating POS data, and will also enable support for the integration, visualization, and utilization of all internal and external data.

SOURCE: PRTimes