Hit Co., Ltd. is a top outdoor advertising firm in Japan. They have teamed up with Vistar Media. This partnership will boost global access to their vast digital out-of-home (DOOH) ad inventory. This partnership allows brands and marketers to buy premium ad spots in busy places. These include Shibuya Station, Ikebukuro Station, and key road networks in Tokyo and Osaka. They can do this easily using Vistar’s programmatic platform.
Hit integrates with Vistar Media’s programmatic tech. This opens its exclusive ad network to global buyers. As a result, it boosts the reach and efficiency of big campaigns. This shift shows the rise of programmatic DOOH. It allows for real-time, data-driven ad placements. This improves targeting and boosts engagement.
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Global brands want strong, data-driven outdoor ads. This partnership boosts Japan’s place in the growing DOOH scene. The agreement highlights the growing need for automated, measurable, and scalable outdoor media solutions. This puts both companies ahead in digital advertising innovation.
