Metalial Co., Ltd., which develops and operates specialized AI for specific industries, has announced that it will develop a PR AI dedicated to the PR field on February 20, 2025, and will use AI to create its own press releases. This PR AI, which learns from past media coverage trend data and is equipped with a press release scoring function, is a first for the industry, and the company will continue to develop it in preparation for the launch of external sales in the future, while improving its accuracy through in-house use.
In recent years, with the diversification of social media and media, the opportunities for companies to disseminate information have increased, but the burden of PR work has also increased. In particular, creating press releases that lead to media exposure is an important PR task, but disseminating information effectively is difficult. Furthermore, PR staff are often asked by their companies to appear in highly visible media such as the Nikkei and business magazines, so they are required to disseminate information more effectively.
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To solve this problem, we developed “PR AI.” It automatically generates press releases that are likely to be published in Nikkei and other business magazines, helping to streamline PR work and maximize media exposure.
SOURCE: PRTimes
