Privacy Policy Japan
Anteriad LLC’s position on the Handling of Personal Information of Japanese Principals
Anteriad, LLC (“We,” “Our,” “Anteriad”) provides a variety of Business data marketing and analytics products (the “Services”) designed to help for-profit and not-profit organizations, and companies that work with them, to market their goods and services in a relevant and efficient way. Our solutions, many of which are described on this website, are used through direct mail, email, online, connected-TV and other marketing channels.
Anteriad are a privacy and compliance-first organisation, and we take seriously the privacy interests of principals whose personal information we handle and maintain in our database.
Based on this position, Anteriad will manage and further develop its internal systems and comply with relevant laws, regulations and guidelines, such as the Act on the Protection of Personal Information (APPI) updated as of 2022.
Handling of Personal Information
1. Anteriad will identify the purposes of use of personal information and use personal information solely within such scope. Anteriad will utilize personal information in a manner that is compliant with jurisdictional law. In the event of acquiring any personal information, Anteriad will give notice specifying the purposes of use of personal information to the relevant principal or make the purposes of use of personal information public on its website.
2. Anteriad will acquire personal information in an ethical and compliant manner and ensure that the content of personal information Anteriad acquired is kept up-to-date and correct at all times.
Anteriad will apply the appropriate technical and security measures to ensure a principal’s personal information is protected from the risk of a data incident. Additionally, all Anteriad employees undertake regular security and privacy awareness training.
3. Anteriad will not provide personal data to any third party without the consent of the principal, except where such provision is otherwise permitted by applicable laws and regulations or an opt-out procedure has been duly carried out in relation to the provision of personal data to a third party, such as by way of notification of such procedure to the Personal Information Protection Commission.
4. Anteriad will not acquire or process any “special care-required personal information” as defined in the Act on the Protection of Personal Information (APPI), updated as of 2022.
5. Although Anteriad may produce and provide “anonymously processed information” to a third party, Anteriad will only do so after having deleted the names, addresses, etc. of the principals and having processed the personal information in a manner to make such principals unidentifiable, in accordance with standards prescribed by laws and regulations.
6. Anteriad take pride in their privacy and compliance obligations and will honour the principal’s rights of access to personal information. Any request will be handled by a specialist privacy team in a timely manner.
Purposes of use of personal information
Data Marketing Services. Our Services include providing marketing information to our customers, generally regarding which customers or prospective customers are most likely to be interested (or disinterested) in certain offers. When we provide these Services, principals may be identified (and their information shared) in various ways, such as by household, email address, or device identifier. Similarly, we help our customers identify and understand their customers better, by providing insights about them.
Online Targeting. We sometimes create defined audience segments (“Audience Segments”) based on common demographics and/or shared (actual or inferred) interests or preferences (e.g., households with tech professionals, or with an interest in winter travel). When we do this, we may work with a data partner that “matches” our Information through de-identification techniques (such as through coded data “hashing”) with online cookies and other identifiers, in order to target and measure ad campaigns online across various display, mobile and other media channels.
Email Targeting. We use the infrastructure and technology of either our customers or our own service providers to help our customers send and target (and measure and analyse) their email campaigns.
Additional Services. Other Services we may sometimes provide to our customers (or that they may provide to their own customers), which may overlap with or supplement the above, may involve (a) help with targeting and optimizing direct mail, email campaigns, display, social and mobile marketing; (b) measuring how effective marketing campaigns have been, by determining which messages are most likely to be seen or opened by which types of consumers, or which types of ads are most likely to lead to purchases; (c) analyzing and optimizing our customers’ (or their service providers’) proprietary databases; (d) providing “validation” or data “hygiene” services, which is how companies update and/or correct their databases by verifying or removing or correcting old, incorrect or outdated information or (e) providing fraud prevention and identity verification purposes.
To Operate Our Services. We also use the Information for our own internal purposes – such as to improve, test, update and verify our own database; develop new products; operate, analyze, improve and secure our Services and our databases and servers.