ClassLab Inc. has partnered with Factory Japan Group Inc. to push targeted customer acquisition through its lifestyle app RIRIFE. The partnership brings exclusive coupons for chiropractic and pelvic adjustment services at Karada Factory salons directly into the app.
This is less about coupons and more about timing. RIRIFE is built for people in transition. Moving cities, starting a job, setting up a new routine. That window is when users are most open to trying new services. ClassLab is essentially placing Karada Factory right at that decision point.
The app itself already works as a local discovery layer. It shows nearby essentials, surfaces deal from local businesses, and provides practical content for setting up a new life. Adding wellness services into that mix is a logical extension.
Also Read: Scope Launches Digital and Marketing Hub in Amakusa
For Factory Japan, which operates hundreds of locations, this creates a direct pipeline to first time users. The offer focuses on an entry level chiropractic session, designed to lower the barrier and bring people in. The real play is retention. Get users through the door once, and convert them into repeat customers.


