日本語 
Mico Inc. is pleased to announce that World Intec Inc., a company that provides human resources services to support Japan’s manufacturing industry, has adopted the LINE marketing tool “Mico Engage AI.”
World Intec introduced Mico Engage AI to strengthen its ability to attract new customers, particularly to foster ongoing contact with job seekers who have applied to the company in the past. As a result of implementing a CRM strategy using LINE, the number of applications via LINE exceeded the target by 140%, encouraging past applicants to reapply.
World Intec operates Factory Job World , a job search media specializing in the manufacturing industry , and provides human resources services that support Japan’s “manufacturing.”
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In recent years, there has been a chronic labor shortage in manufacturing due to the outflow of human resources to the tourism and food service industries, and in order to respond to the diversifying needs of job seekers regarding working styles, there is a need for more detailed matching and long-term career development support.
However, there was an urgent need to change the strategy to strengthen the company’s ability to attract new customers. In addition, there was no way to continue communicating with job seekers who had previously applied (potential reapplicants), and the company was losing contact with valuable human resources, which was a major issue.
Against this backdrop, World Intec shifted its strategy from relying on external sources to attracting customers in-house. To realize a “connected” recruitment experience that builds ongoing relationships with job seekers, including past applicants, the company decided to introduce “Mico Engage AI,” which has a proven track record in the manufacturing industry staffing sector.
SOURCE: PRTimes
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