Fujitsu announced the official establishment of a Business Creation Lab, in collaboration with Amazon Web Services Japan Co., Ltd. (AWS Japan), toward the goal of furthering digital transformation in Japan’s retail and service industries.
The newly established lab forms part of a wider-ranging global strategic partnership between Fujitsu and AWS. It brings together Fujitsu’s industry expertise with the generative AI and cloud capabilities of AWS to enable companies to address legacy system challenges, modernize operations, and unlock new business value.
Key Features and Goals of the Lab
On-site problem observation and design: The lab’s team of consultants, engineers, and retail-service specialists will visit customer sites to identify latent management or operational issues and create AI-driven solutions tailored to real-world business problems.
Rapid PoC to deployment: One of the highlights of the lab’s promise is the fast track-through an accelerated cycle, from PoC to the go-live decision within 90 days.
Standardized, scalable solutions: The lab will create repeatable solutions using AWS’s cloud infrastructure that address both the modernization of legacy systems (mainframes, EDI) and new API-based platforms.
Cross-industry expansion: Though the initial focus will be on sectors related to food distribution, retail, and services, Fujitsu plans to extend the lab’s reach to other industries involving trading companies, food manufacturers, and more.
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Tomohiko Sugimoto, General Manager of Information Systems at Mitsubishi Shokuhin, praised the initiative for how generative-AI chatbots can help standardize knowledge held by senior experts, a very critical need not just in EDI systems but also between companies.
Hiroyuki Tsutsumi, Director at AWS Japan, said the Lab blends Fujitsu’s industry expertise with AWS’s cutting-edge technology. He is sure this partnership will boost business innovation. It will help not just retail and service sectors but all of Japan.
Fujitsu’s Executive Vice President for Enterprise Business, Yoshiko Furuhama, said the company wants to help businesses turn daily challenges into strategic value. They want to work with clients for lasting business change, not just to use AI.
Broader Impact on Japan’s Tech Industry
This launch could have significant ripples across Japan’s technology and business environments:
Accelerating AI-Driven Modernization
Japanese companies struggle with old technology. They have outdated mainframes, aging EDI systems, and data trapped in silos. The lab’s quick proof-of-concepts and useful AI solutions help companies upgrade easily. Modernizing will likely spark a bigger shift to cloud computing. This change will drive innovation in industries lagging in digital transformation.
Boosting AI Adoption in Retail and Services
Retailers and service providers can benefit greatly from AI. This is especially true in today’s tough labor market and complicated operations. AI automation streamlines routine tasks. This helps businesses respond quickly to customer needs and make fast decisions. The lab’s hands-on approach may foster the trust in AI use among traditionally conservative organizations.
Cultivate Cross-Industry Data Collaboration
It is positioned to nurture data sharing and innovation across industries, not only targeting individual companies. As more participants join in, the lab has the potential to develop as a cross-industry hub for AI use cases, thereby unlocking insights which could not easily be realized in isolation.
Strengthening Cloud Ecosystem in Japan
AWS boosts its presence in Japan with this partnership. Fujitsu will grow the cloud ecosystem by co-developing AI use cases on AWS. This will help more businesses adopt cloud-native architectures. This increases the need for cloud-managed services, data engineering, and AI operations.
Sustainability and Long-Term Growth
Fujitsu explicitly links this initiative with a commitment to sustainable development goals, or SDGs.
By enabling more efficient operations and supporting new, digitally native revenue models, the lab is far more than a business innovation engine; it is a lever for sustainable corporate growth.
Challenges and Opportunities
While the ambitions of the lab are high, there are key risks and challenges to watch:
Organizational Resistance: Legacy teams and decision-makers who resist change can block on-site problem spotting and AI integration.
Data Governance: Sharing and using cross-industry data needs strong governance. It also requires privacy and compliance frameworks to reduce risks.
Scalability: To scale AI solutions from proof-of-concept to enterprise-wide use, organizations need careful planning. They also need to set aside dedicated resources and handle changes wisely.
Measuring Impact: Companies need to track ROI and business impact carefully. This helps justify ongoing investment and ensures AI solutions meet key performance indicators.
Conclusion
The establishment of a Business Creation Lab with AWS Japan by Fujitsu marks a significant move in accelerating the generative-AI-driven transformation of Japan’s retail and service sectors. The lab will use deep domain knowledge and advanced cloud and AI technologies. This will transform old systems, spark innovation, and create new revenue streams. This smart initiative could change the game for Japanese businesses. It makes AI a key part of growth instead of just a side project.
This helps grow the local cloud ecosystem and moves us closer to our long-term sustainability goals. If we succeed, the lab will show how collaboration can work. This will help Japanese companies use AI’s vast potential in a practical and transformative way.

