日本語 
MetricWorks Japan Co., Ltd., a joint venture between UNICORN Inc., a subsidiary of Adways Inc., and MetricWorks Inc., which provides the mobile MMM solution “MetricWorks” in Japan, is pleased to announce that MetricWorks has received the measurement partner badge specialized in the MMM field in TikTok’s Marketing Partner Program.
In recent years, as reliance on cookies and other third-party data has been reconsidered from the perspective of privacy protection, MMM (Media Mix Modeling), which statistically analyzes the contribution of overall marketing initiatives, has been attracting attention.
TikTok, one of the world’s leading short video platforms, has launched a specialised Media Mix Modelling (MMM) category in the “Mesurement” category of the “TikTok Marketing Partner Program”. This program certifies partners who meet strict screening criteria and offer advanced MMM solutions globally, and aims to enable advertisers to grow their businesses by working with measurement partners who have earned the badge to accurately understand the return on investment (ROI) of TikTok ad campaigns.
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About obtaining the MetricWorks MMM field-specific measurement partner badge
Now that MetricWorks Inc. has received a badge in this partner program, advertisers will be able to use MetricWorks to more accurately understand the impact of their TikTok advertising campaigns on their sales and business goals, allowing them to optimize their budget allocation and develop marketing strategies based on data.
SOURCE: PRTimes
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