Amplitude unveils AI agents for Next-Gen product analysis

Amplitude, Inc., an industry-leading digital analytics platform , has launched ” Amplitude AI Agents. This AI-powered solution helps automate tasks that previously required specialized knowledge and resources, such as analyzing user behavior and presenting improvement proposals, making continuous product improvement more accessible. Amplitude evolves the way digital experiences are built, deployed, and optimized through product operations that can be continuously improved using AI Agents.

Many product, marketing, and data teams are faced with the challenge of how to analyze and use data to make decisions while facing resource constraints in terms of manpower and time. Viewing dashboards, running queries, testing hypotheses, and prioritizing ideas for further action is a huge task. Often, the work that should be creating value is straining team resources, leaving little time for strategy and execution.

With AI Agents, your team can now perform a series of processes such as data analysis, hypothesis verification, and iterative action more quickly and efficiently than ever before. While you focus on developing corporate strategies and solving creative problems, AI Agents will monitor the data in parallel, detect patterns and changes, analyze user sessions, develop hypotheses, run experiments, apply changes, and monitor results automatically. In addition, you can tell AI Agents what you want to focus on, such as conversion, retention, engagement, and campaign effectiveness, and AI Agents will start working based on the items.

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Kaori Nieda, CEO of Amplitude Analytics, said: “At Amplitude, AI has been part of our DNA since the company was founded, and with Amplitude AI Agents, we will evolve data utilization from the ‘writing code’ stage to the ‘driving product improvement’ stage. Our goal is to support more essential decision-making and strategic operations, rather than simply generating SQL. In the Japanese market, we often hear people say, ‘Even if data is accumulated, there is a lack of resources to analyze it and take action.’ In response to these challenges, Amplitude AI Agents provides 24-hour support for core product improvement operations, such as analyzing and experimenting with user behavior. By reducing complexity and enabling more strategic and continuous optimization, we are confident that Amplitude AI Agents will dramatically improve the quality of the digital experiences our customers provide. ”

While other enterprise AI solutions raise concerns about reliability, AI Agents are designed to be managed by the enterprise, so they can be used with peace of mind. In addition, the autonomy level of AI Agents can be freely set by the enterprise, and guardrails and restrictions can be flexibly added as needed through gradual use. AI Agents will not execute changes for users unless approved by the enterprise, and will only help achieve business goals as part of the enterprise.

Amplitude plans to release a number of AI Agents specialized for each use case. The main templates are as follows:

Website Conversion Agent : Monitor performance metrics in real time to identify issues before they impact your business. For example, if we detect a drop in conversion rate, we instantly analyze user sessions to pinpoint the reasons for the risk of customer dissatisfaction or lost sales, and suggest remedial measures.

Onboarding Agent : Identify when users stumble or drop off during the onboarding process. Based on these insights, automate the creation of in-app guides customized for user segments struggling with specific steps, helping to increase retention.

Feature Adoption Agent : By segmenting and analyzing different groups’ engagement with the latest product features, you can uncover which users are finding value, which are churning, and which behaviors lead to higher adoption. This allows you to effectively recommend the best next action for your users.

Monetization Agent : Detects when users are ready to upgrade, purchase, or try paid features and provides the appropriate support with in-product messaging, special offers, etc. This means you can reach them at the right time and avoid missing out on monetization opportunities.

SOURCE: PRTimes