Thursday, November 23, 2023

consumer behavior

Marketing Campaigns – Brands Are Prioritizing Operations with More of “Human Touch”

With the ongoing pandemic crisis, the non-human factor in marketing is being discarded by most organizations – brands are prioritizing empathy and relevance more...

Blis keeps finger on the pulse of consumer behavior with global sentiment tracker

Blis, a trusted leader in location-powered advertising and analytics has today released the Blis consumer confidence pulse, an interactive tracker that captures a quick snapshot of consumer...

Human Intelligence to Robots Behavior – the Distinction is becoming difficult to identify

 The dividing line between human and robot behavior is becoming more and more unclear. Staying indoors has encouraged consumers to change their online habits and...

Spend Less and Save More: The New Consumer Mantra amid Economic Crisis

Increasingly, consumers are spending less and saving more with a clear focus on economic costs, due to the pandemic. With the global economic downswing, customers...

B2B Advertising Spend – How the Pandemic Is Impacting the Marketing Budget?

As the global economic downturn persists, many businesses are cutting down on their budgets across digital marketing functionalities – but is this the right approach? As...

Customer Journey – Marketers Believes an Advanced CX Strategy is Crucial

Amid ongoing marketing experimentation, customer experience for businesses crucial like never before. With the widespread market uncertainty, what makes bigger organizations more effective is their ability...

Social Media Usage Patterns in the Era of COVID-19

With the unprecedented times brought by the pandemic, experts noted most historical customer data is ineffective now. What is the solution? Currently, most B2B marketers...

Logistics Economy Continues to Escalate Amid Economic Downturn

In the midst of widespread economic uncertainty, most buyers still expect logistic companies to maintain their fast delivery practices like before. Consumers are also...

Strategic Outlook to Personalization Can Lead to Business Success

With the widespread crisis brought by the pandemic, businesses are facing several challenges in order to serve their audience rightly. Hence, personalization is increasingly becoming a...

New services from SAS help brands rapidly adapt to marketing disruption

SAS Customer Intelligence 360 updates help brands respond to market changes with unprecedented customer intimacy, customized engagement, and quantifiable impact. Marketing leaders need help reacting...

Must Read

Domo Names Monica Pool Knox as Chief People Officer

Today Domo (Nasdaq: DOMO) announced that Monica Pool Knox will join the company as Chief People Officer (CPO), reporting to Chief Executive Officer John Mellor. In...

Half of fintechs losing $11m per year in product delays due to BaaS providers

Aite-Novarica Group today announced the launch of a new study, commissioned by ClearBank, that reveals one in five fintechs are losing $11m per year in product...

Perforce Delivers Enhanced Support for Test Automation in Latest Helix ALM Release

Perforce Software, a provider of solutions to enterprise teams requiring productivity, visibility, and scale along the development lifecycle, announced enhanced support for automated testing...

KOOS Receives $4m In Funding to Accelerate a New Era of Ownership

KOOS, an Estonian-based start up, has today announced $4M worth of seed funding led by high profile investors at Plural Platform with participation from...