Thursday, September 23, 2021

CMO

Hybrid Events: Ushering a New Era of Networking for Sales and Marketing

The COVID-19 has forced enterprises to increase virtual webinars as well as conduct more and more virtual networking events. But, since most people are...

R&D Investments providing more returns than Marketing

More investments in R&D budgets than advertising has made technological giants like Apple, Google, and Microsoft the top companies in the world Until the late...

Kingscom – Marrying Media with Creative Expertise

  “In 2020 the world changed, and brands need to innovate their media and creative strategies to match this shift,” says Kitty Walker, Agency Lead,...

Performance Marketing – Four Key Aspects to Keep in Mind

The buzz around performance marketing has surged significantly since the pandemic. Agile businesses have been using performance marketing for a long time to maximize their...

Revisiting the Biggest Benefits of Marketing Automation for Businesses

2020 has been an unprecedented year- the pandemic and the subsequent lockdown has led to the crash of all markets as well as the...

Why Data Science and AI is important for CMOs

Digital marketers are pressured with not just ROIs, but also compliances. AI and Data Sciences can play a pivotal role here GDPR and CCPA have...

Mental Health – The Pandemic Has Highly Intensified Job Burnout Rate

Most employees are facing extreme job burnout amid the widespread crisis, claims a recent study by FlexJobs and Mental Health America. Business leaders are deliberately...

Marketing Campaigns – Brands Are Prioritizing Operations with More of “Human Touch”

With the ongoing pandemic crisis, the non-human factor in marketing is being discarded by most organizations – brands are prioritizing empathy and relevance more...

Digital Marketing Trends to Watch in 2020

Top 3 Marketing trends in 2020 Digital marketing platforms earned about $65 billion in revenue only from mobile ads last year. Clearly, smart and aggressive digital marketing...

Martech tools lack the ability to handle complex data

Data complexity has become one of the biggest obstacles for marketers to use marketing intelligence technologies effectively. The report suggests that even after using...

Must Read

Freshworks Announces Pricing of Initial Public Offering

Freshworks Inc., a leading software company empowering businesses to delight their customers and employees, today announced the pricing of its initial public offering of...

Comfy | Enlighted Launches Flexible Spaces 2.0 to Help Manage Hybrid Workplaces

Today, Comfy | Enlighted , the leading provider of smart and sustainable workspace solutions, has announced the launch of Flexible Spaces 2.0 . This enhanced application extends the functionality of...

ARDX Expands Partnership with the City of Norfolk: Digital Entrepreneur Ecosystem Hub is Now Live

ARDX is excited to announce StartGrowBiz.norfolk.gov is now live which is a new online tool designed, developed, and hosted  by ARDX on behalf of the City of...

Los Angeles Based Startup Offering a New Approach to Employee Well-Being Through Artificial Intelligence and Psychology Announces Its SEED Round

A new employee wellness technology startup based in Los Angeles, Three Good, announces its SEED round of funding this week. The employee well-being platform leverages...