Friday, April 16, 2021

CMO

Hybrid Events: Ushering a New Era of Networking for Sales and Marketing

The COVID-19 has forced enterprises to increase virtual webinars as well as conduct more and more virtual networking events. But, since most people are...

R&D Investments providing more returns than Marketing

More investments in R&D budgets than advertising has made technological giants like Apple, Google, and Microsoft the top companies in the world Until the late...

Kingscom – Marrying Media with Creative Expertise

  “In 2020 the world changed, and brands need to innovate their media and creative strategies to match this shift,” says Kitty Walker, Agency Lead,...

Performance Marketing – Four Key Aspects to Keep in Mind

The buzz around performance marketing has surged significantly since the pandemic. Agile businesses have been using performance marketing for a long time to maximize their...

Revisiting the Biggest Benefits of Marketing Automation for Businesses

2020 has been an unprecedented year- the pandemic and the subsequent lockdown has led to the crash of all markets as well as the...

Why Data Science and AI is important for CMOs

Digital marketers are pressured with not just ROIs, but also compliances. AI and Data Sciences can play a pivotal role here GDPR and CCPA have...

Mental Health – The Pandemic Has Highly Intensified Job Burnout Rate

Most employees are facing extreme job burnout amid the widespread crisis, claims a recent study by FlexJobs and Mental Health America. Business leaders are deliberately...

Marketing Campaigns – Brands Are Prioritizing Operations with More of “Human Touch”

With the ongoing pandemic crisis, the non-human factor in marketing is being discarded by most organizations – brands are prioritizing empathy and relevance more...

Digital Marketing Trends to Watch in 2020

Top 3 Marketing trends in 2020 Digital marketing platforms earned about $65 billion in revenue only from mobile ads last year. Clearly, smart and aggressive digital marketing...

Martech tools lack the ability to handle complex data

Data complexity has become one of the biggest obstacles for marketers to use marketing intelligence technologies effectively. The report suggests that even after using...

Must Read

Shareholders Approve the Proposed Acquisition of Inphi Corporation; Shareholders Approve Marvell’s Reorganization of the Combined Company into Delaware

Marvell Technology Group Ltd. (NASDAQ: MRVL) ("Marvell") announced that its shareholders have voted to approve the previously announced proposed acquisition of Inphi Corporation, Inc. (NASDAQ: IPHI)...

Koch Equity Development Affiliate Reaches Agreement to Acquire Transaction Network Service in Long-Term Growth Strategy

An affiliate of Koch Equity Development LLC, the investment and acquisition subsidiary of Koch Industries, Inc. (collectively, “Koch”), has announced that it has agreed...

Alfa-Bank Automates Model Monitoring with FICO Platform, Cuts Reporting Time by 90 Percent

Leading Russian bank wins 2021 FICO Decisions Award for Regulatory Compliance Highlights: Alfa-Bank, the largest universal privately owned bank in Russia, has used FICO® Decision Central™ to...

Placer.ai Launches Marketplace to Bring Leading Data Tools Together

Initial launch partners Experian, Synergos, and Spatial.ai enable customers to layer new and advanced data sets on Placer.ai's dashboard and tools Placer.ai, the leader in...