The leading private membership lifestyle management company Four Hundred™ has appointed travel industry veteran Karen Goldberg as SVP Brand Strategy & Business Development, of the newly-created division FOUR HUNDRED by Design™ effective immediately.
Goldberg brings over 30 years of hospitality experience and strong industry relationships to Four Hundred, an established company known for servicing some of the highest profile and most influential people in the world.
“I have known Karen for many years and even had the pleasure of working with her at Virtuoso, and I am delighted that she will lead the Four Hundred by Design division, where she will focus on strengthening our partner, agency, and client relationships,” said Tony Shepherd, CEO of Four Hundred. “We believe in the potential to grow well beyond our own agency and consultants, with an attractive proposition for others to explore.”
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“During these difficult times, we have still seen prospects for growth, and we have faced the recent challenges head on to take advantage of new opportunities,” said Tony Abrams, Chairman of Four Hundred. “We see this division as an extension of our brand philosophy. Four Hundred by Design was created to build upon our established relationships with our closest industry partners, to benefit our high-net worth members and clients, and create a reciprocal business model that allows everyone to maximize the value proposition in the existing relationship between agency, client and supplier. We are convinced there is a better way, and Karen will help us define it.”
