The diversity of solutions and the strong growth of the portfolio resulting from an active strategy with the market, led to the need for modernization of the visual identity
Semantix, leader in Latin America in Big Data, Analytics and Artificial Intelligence solutions, creates a rebranding strategy to follow the company’s movements. After a series of acquisitions in the last two years, such as FastOmni, Tradimus and the most recent LinkAPI, the concept is aimed at integrating an updated portfolio including for future acquisitions, which include companies in the Retail, Financial, Industry 4.0, Health, Technology, Agribusiness, among others.
“Semantix starts to work with a wide structure of products, which within a single platform offers solutions oriented to verticals. From the internal point of view, we have a more plural and connected organization, which justifies the change of look”, explains Leonardo Santos, CEO of Semantix. “Our commitment is to grow together with our partners and customers, we are a big family”, adds Leonardo.
The company’s symbol is the diamond, a very resistant stone of incomparable hardness that represents durability and consistency, perfect to symbolize commitment and fidelity. At Semantix, it is the combination of precious parts in the lapidation process and the consolidation of digital transformation, by impacting lives with data.
The diamond comes with a renewed visual identity with more vibrant colors, which convey the modernization of the brand while symbolizing humanization and greater proximity to customers, also suitable for presence in digital environments and diversity.
Semantix also redesigns the website and also has a social media campaign that includes the placement of an institutional video on the main platforms, such as LinkedIn, Twitter and Facebook, with the signature of the French agency Raison Pure Brand Atelier.
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The new brand also reflects the concern with the employees who are responsible, together with the technology, for promoting the reference work that Semantix develops in the national and international market. Employees offer solutions that take people into consideration first, working with autonomy, in a universe of collaboration, innovation, with agility and simplicity.
In 2020, Semantix recorded growth above 100% in sales, reaching sales of over R $ 200 million. This year, the company plans to grow more than 60% and still double its sales, focusing on its own products and with the aim of expanding its operations to Europe and Asia. Currently, more than 300 customers in 20 countries use the company’s solutions, with emphasis on Bradesco, Cielo, Vivo and Carrefour.
