— Kenyon Brings Strategic Healthcare Marketing and Sales Management Experience to Role —
Meredith Corporation (NYSE: MDP) today announced Vice President and Managing Director of Meredith Targeted Media Health John Kenyon’s election to co-chair of Point of Care Communication Council (PoC3), a nonprofit organization focused on advocating for the effective use of the point of care (POC) channel to advance healthcare outcomes. Kenyon shares the co-chair position with Richard Awdeh, MD, Chief Executive Officer of CheckedUp, effective immediately.
Recognized as a pioneer in the point-of-care space, Kenyon brings more than three decades of hands-on strategic marketing and sales experience in healthcare and adjacent industries to this nonprofit role. In his new PoC3 position, Kenyon will work closely with association members to help accelerate the growth of POC and promote its positive impact as a vital and engaging channel for healthcare marketing.
“I’m looking forward to collaborating with industry executives and thought leaders to help influence and amplify the future of POC marketing and advance this industry in the process,” Kenyon said. “With Richard’s partnership, our immediate focus will be an expansion of the overall opportunities for POC . Beyond emphasizing trust as part of POC’s core identity, efforts will be put forth to educate the broader advertising community about the unique value inherent in this important channel.”
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As Vice President and Managing Director of Meredith’s Targeted Media Health division, Kenyon oversees all aspects of business development, strategic partnerships and sales. He and his team consistently deliver outstanding POC program performance resulting in extraordinarily high customer satisfaction levels.
