Loyalty Juggernaut, Inc. (LJI), the provider of GRAVTY, a next-generation loyalty program platform focused on the ecosystem and digital transformation for the airline, hospitality, retail, financial services, telecommunications and diversified multi-brand business groups, announced that the United States Patent and Trademark Office (USPTO) has granted the patent (No. 10,713,016) for its visual, out-of-the-box rules engine (“GRAVTY Visual Rules”), designed to empower loyalty marketers to implement innovative program strategies with overwhelming ease, driving business results and major competitive advantage.
GRAVTY Visual Rules combines extreme sophistication with exceptional simplicity, enabling loyalty marketers to create granular and intensified personalization throughout the customer lifecycle, from acquisition to retention, to maximize value , the client’s income and profitability.
“GRAVTY Visual Rules provides an easy-to-use interface to implement highly innovative and differentiated strategies that not only spark engagement and beneficial behaviors in our customers, but also intrigue, excite and anticipate, which our customers do. really appreciate it, ” Nida Unas, Head of MUSE Rewards, the loyalty program of the Chalhoub Group , the largest commercial operator and premier partner for luxury, fashion and cosmetics in the Middle East.
Innovation and speed to market are essential for airline loyalty programs to overcome the limitations of a one-size-fits-all solution. With GRAVTY Visual Rules, airlines can launch new offers and promotions in minutes, build new partnerships in hours to deliver value propositions that resonate with their customers’ lifestyle and maximize impact and the memory of the brand.
“GRAVTY Visual Rules combines ‘fun’ with functionality while masking technical complexity, and eliminates the ‘fear factor’ inherent in traditional business applications. We thank our privileged customers, who continually encourage us to explore the “art of the possible” with technology, said Shyam Shah , CEO of Loyalty Juggernaut.