Kite Hill PR, an award-winning agile tech PR agency, has expanded its core public relations and thought leadership services to include robust digital audit and earned media amplification offerings. The agency has appointed veteran performance marketing professional Jason Keller as Senior Director of Growth and Digital Strategy, reporting to Jeanne Meyer, Chief Client Officer.
In this new role, Keller will lead Kite Hill PR’s current digital and earned media amplification offerings, which include organic and paid social, native content marketing, SEO and SEM, and expand them further to help clients increase the reach and engagement of the foundational earned media strategies and results that Kite Hill PR delivers.
“Jason brings 15-plus years of experience on the agency, digital platform and in-house sides of online and performance marketing, to help us broaden our services and add rocket fuel to the earned media and thought leadership work that is foundational to our business,” said Tiffany Guarnaccia, CEO and founder of Kite Hill PR.
Keller’s digital experience includes his work in performance marketing in the UK, France, and Germany, working with clients including British Airways, Uber, Lyft, Expedia and Nike. He has previously worked at Webgains and NetAffiliation in France before working at the award-winning independent trading desk GDM Digital (now Ve Global) in London. Keller has been a member of IAB France where he honed his programmatic and data partnership experience. More recently, he oversaw all strategic publisher & SSP partnerships at travel audience – the DSP arm of the Amadeus IT Group.
“I am beyond thrilled to join Kite Hill PR and to work with Jeanne, Tiffany and the team. I admire how Tiffany has advanced the agency to mirror innovations ushered in by the technology industry by developing the pioneering PR Sprint™ Workflow — literally writing the playbook on agile workflow for the communications function,” said Keller. “I am delighted to be part of this new chapter of growth in connecting digital and communications with our new services expansion.”