Recently, Astrum, a leading consumer electronics and smart device company headquartered in Hong Kong , signed a cooperation agreement with the global business accelerator TOJOY, based in China, in order to develop its activities in Europe . TOJOY’s European office will be Astrum’s strategic expansion partner and main distributor for all of Europe .
The market for connected smart devices is booming around the world. The development of 5G, and the growing possibilities for connected consumer electronics, wearables, and IoT products are expected to continue to grow faster than ever.
According to economic reports, the global smart device industry reached over $ 1.86 trillion in 2020, with China’s IoT industry alone exceeding $ 0.6 trillion in 2020.
Astrum manufactures a wide range of consumer electronics and smart devices that enhance the work, entertainment and personal life experiences of its customers. Astrum currently sells products in fourteen countries around the world.
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“As a leading smart device company, Astrum offers the best of cutting-edge IoT technology,” said Astrum Founder and CEO Manoj Kumar Pansari . “We are very pleased to partner with TOJOY to achieve our company’s global strategy, including entering the lucrative European market. Astrum provides today’s users with easy-to-use and convenient wearables, consumer electronics and smart devices. ”
Astrum’s product line includes audio equipment, esports equipment such as gaming mice, charging and connecting equipment, wearable devices, cameras, and more. The company also plans to launch a series of new IoT offerings.
TOJOY offers various services to growing businesses, including marketing development, import and regulatory processing, certification assistance, new packaging design and purchase, online marketing strategy advice and increasing digital sales channels.
TOJOY empowers companies in various sectors through its international offices.
“TOJOY is an acceleration platform for innovative companies and enables high-quality products from China and around the world to enter and grow in Europe , the Middle East and other regions,” said Richard Burton , CEO of TOJOY Europe. “Thanks to our creativity, our passion and our spirit of innovation, we have full confidence in the development of companies such as Astrum on the European market. ”
With the continuous development of Sino-European economic and trade relations, TOJOY Europe will continue to provide services to enterprises from China and other countries for their entry and expansion into the European market.
TOJOY Europe is now receiving requests for further information on Astrum products from interested distributors in the Europe region .
