Karol Smith’s appointment is announced as Cavai continues its global expansion and
steep growth projectory
Cavai the leading conversational advertising cloud today announces the appointment of Karol Smith, who joins in a new role as global head of advertiser experiences.
Karol was a global digital marketing lead for 13 years at HSBC. At Cavai she will focus
on service delivery and the overall experience of Cavai’s varied client base, all the
way through from onboarding its proprietary ad cloud technology to campaign
delivery and oversight. Karol starts on Sept 1st.
Cavai has seen significant growth over the last two years and has built the world’s
leading global conversational advertising cloud, working closely with brands,
publishers and agencies to enable conversational experiences which boost audience
Founded in 2018, Cavai helps marketers deliver chatbots in programmatic buys in
the same way as they would normally deliver banners and video ads. Across Europe,
Cavai clients are already experiencing massively increased ROI thanks to
non-interruptive ad formats that enable two-way dialogue.
Karol Smith comments: “I can’t wait to get Cavai’s ground-breaking service out to
more industry partners, brands, and agencies. Conversational advertising is one of
the new frontiers of advertising; as yet largely untapped and at times
misunderstood. There is so much potential for brands to boost engagement and
connections with their audiences and Cavai’s technology enables advertisers to do
Tommy Torjesen, founder, Cavai, said: “Karol’s expertise in retail and finance – two
key sectors for conversational advertising – meaning that she will be a trusted source of
advice for our growing client base. I have no doubt that she will help us to deliver
optimal experiences that boost personalization and engagement within one of the
most innovative advertising formats currently on the market. She is a passionate and
thorough digital leader, with an ability to plan, execute and optimize across markets,
whilst maintaining an awareness of those all-important local nuances.”
Cavai currently works with companies such as HP, Coca Cola, Nordea, Daimler,
Nissan and Unilever. The news of these hires comes hot on the heels of its recent
launch of a hub in Singapore as well as significant expansion in Spanish-speaking
regions in recent months.