Tuesday, September 24, 2024

C3.ai, Microsoft and Adobe join forces to reinvent CRM with artificial intelligence

C3.ai , Microsoft Corp. (NASDAQ: MSFT) and Adobe Inc. (NASDAQ: ADBE) today announced the launch of the C3 solution AI ® CRM based on Microsoft Dynamics 365 technology. The world’s first enterprise-grade solution for customer relationship management (CRM), based on artificial intelligence and specially developed for the industry, integrates with Adobe Experience Cloud to guide customer interactions with predictive business insights.

The partners agreed to:

  • Integrate Microsoft Dynamics 365, Adobe Experience Cloud (including the Adobe Experience platform), as well as C3.ai’s industry-specific data models, AI-powered connectors and models, into a ready-to-market offering, specially developed to offer an integrated suite of industry-specific AI-based CRM solutions, including marketing, sales and customer service capabilities
  • Selling the offer of industry-specific AI-based CRM solutions to a target of corporate clients operating in various fields around the world through dedicated sales teams, agents and business partners

Read More: The Connection between automation platforms and CRM

  • Extend the proposal to the vertical markets of each sector including financial services, hydrocarbon sector, utilities, manufacturing, telecommunications, government, healthcare, defense, intelligence, automotive and aerospace industries
  • To market the co-branded offering on a global scale, with the commitment of the respective companies to ensure positive results for customers

“Microsoft, Adobe and C3.ai are reinventing a market created more than 25 years ago by Siebel Systems,” said Thomas M. Siebel, CEO of C3.ai.

The original text of this announcement, written in the source language, is the authentic official version. Translations are offered solely for the convenience of the reader and must refer to the original text, which is the only legally valid text.

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