Brands including H&M, Moda Operandi and LUISAVIAROMA rapidly adopting interactive live video streaming tech as digital transformation imperative grows
Interactive live video streaming provider Bambuser announced that the company secured $34.5 million in funding amid the COVID-19 pandemic in Q2 2020, bringing the total raised this year to $45 million. Participants include new and previous investors including Consensus Asset Management, Handelsbanken, Harmony Partners, Lancelot Asset Management, Tenth Avenue Holdings, and TIN Fonder.
The investments follow the rapid adoption of the company’s flagship Live Video Shopping technology, released in late 2019, by major international brands such as H&M, Motivi, Moda Operandi, Frame, LUISAVIAROMA, and Show fields, among others. In Q2, catalyzed by the acceleration of digital transformation initiatives among retailers impacted by the pandemic, the company’s net sales grew 669 percent year over year.
While Bambuser’s plans to open a headquarters in the U.S. were delayed by current travel restrictions, the company has continued its business development in the region as part of a virtual expansion. Despite having no physical presence, the U.S. is now the company’s largest market.
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“The West remains a relatively untapped opportunity for live shopping, especially when compared to China, where it is expected to drive 20 percent of all e-commerce revenues this year,” stated Maryam Ghahremani, CEO of Bambuser. “The needs of brands are the same – they want to connect with consumers as they drive intent around their products. We know this model generates engagement and sales, and we’re confident that consumer adoption will increase rapidly in the next year.”
During the first half of 2020, an average viewer of a Bambuser-supported Live Video Shopping show watched for 11.18 minutes, and 12 percent added at least one item to their shopping cart. The average add-to-cart rate in the beauty segment, among Bambuser’s top categories, is 36% across all active retailers.
In addition to funding the company’s physical expansion, the new funding will be used to fuel aggressive recruitment efforts and further product development to ensure Bambuser can fulfill demands during the major holiday shopping season in Q4.
