ATLATL is excited to announce the addition of Brant McLean as General Manager, Agency & Client Partnerships. Brant joins ATLATL after managing successful sales teams at BuzzFeed, Tumblr, and Yahoo!, bringing over 15 years of experience in advertising, content creation, business operations and partnerships across all media formats and platforms.
After spending three years in the UK with BuzzFeed, McLean is excited to be back in the US and tackling new challenges. Serving as a Strategic Advisor for ATLATL since July, Brant has already hit the ground running, highlighting the opportunities of 3D product visualization for a wide variety of industries. As the General Manager, Agency & Client Partnerships, Brant will be responsible for identifying and optimizing opportunities for brands, agencies, and technology partners to leverage ATLATL Visual to enhance digital and eCommerce experiences.
“I’m thrilled to join ATLATL in their journey of enhancing customer experiences in visual commerce through 3D product visualization, visual configuration and augmented reality and look forward to providing these incredible solutions to both our agency & client partners.”
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As we enter 2021, the demand for eCommerce and improved digital experiences will continue to grow, with eMarketer calling for eCommerce to represent 15% of all US retail sales, compared to 9.9% in 2018. With this increase in time spent shopping online comes increased expectations, and a lowered tolerance for digital experiences that fall short of in store shopping. ATLATL Visual helps brands bridge that gap, with high quality 3D product visualizations, detailed 3D product configurators, and augmented reality that brings the product to life and allows the consumer to create and visualize exactly what they are shopping for.
“In the monumental shift to an ecommerce first world, brands have an increased need to express their products in a more enhanced way. Consumers are looking for experiences that empower their confidence to purchase; Product Visualization turns that confidence into higher rates of conversion with lower incidence of returns. As brands seek to navigate this next normal, ATLATL is poised to be the valued solution in visual commerce.”
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ATLATL’s expert team is excited to launch the new Visual Platform in 2021, bringing easily implemented web based Product Visualization and 3D Configuration to brands across industries.
