Alex King Real Estate today announced Current Coastal Realty and its partnership with Side, the only real estate technology company that exclusively partners with high-performing agents, teams, and independent brokerages to transform them into market-leading boutique brands and businesses. The alliance will ensure that Current Coastal Realty, which is well versed in the Southwest Florida real estate market, is powered by the industry’s most advanced platform.
Current Coastal Realty is led by Alex King, a third-generation local who has worked in the Southwest Florida property market since 2011. King’s client-centered, wealth-building approach helped him become No. 1 in sales in Fort Myers Beach from 2017-2021, a Trulia Top Agent, and a Zillow Premier Agent. As of 2021, his sales had topped $295 million.
“At Current Coastal Realty, we believe our honest, open communication, expert knowledge, tech-savvy, and extensive experience create the winning formula that drives our success,” said King. “Our focus is always on our clients: what they need, what they want, and what we can do to support them.”
Current Coastal Realty’s service centers on helping clients harness the potential of Southwest Florida real estate. In 2021 alone, King and his team facilitated $113 million in sales, and they average more than $70 million in sales annually. The agents are known for their local knowledge and honest, high-tech approach.
Partnering with Side will ensure Current Coastal Realty remains on the cutting edge of the evolving real estate market while continuing to deliver premium services to its clients. Side works behind the scenes, supporting Current Coastal Realty with a one-of-a-kind brokerage platform that includes proprietary technology, transaction management, branding and marketing services, public relations, legal support, lead generation, vendor management, infrastructure solutions, and more. Additionally, Current Coastal Realty will join an exclusive group of Side partners, tapping into an expansive network from coast to coast.
“Current Coastal Realty agents are local experts in the SWFL market and have been top producers in the area for years,” King says. “Partnering with Side will help us take our company to the next level by giving us access to superior legal, administrative, marketing, and technology services. The result will be a boost to our service and our clients’ experience.”
Side is led by experienced industry professionals and world-class engineers who develop technology designed to improve agent productivity and enhance the client experience. Based on its belief that homeownership is a fundamental human right, Side is on a mission to improve the public good by providing top-performing real estate agents, teams, and indie brokerages with the best system, support, service, experience, and results.
