AIRO.LIFE founded in 2018 by Doug Mochrie has announced a name change to OHANA Inc. (“the Company”) in Canada and OHANA OATH Inc. (“the Company”) in the United States. Trademark applications are pending. The Company has already successfully trademarked “Be Free.”
OHANA’s Be Free enabled devices are Free smartphones and data plans: the world’s first quality smartphone and data plan free for the end-user.
Founder Mochrie says the reason for the official name change, which has been in the works for over a year, is two-fold “The primary driver is the word OHANA is more on-brand for us. OHANA is a Hawaiian word that means extended family, which speaks to the interconnected nature of what we, as a company are doing and speaks to our four pillars people, planet, passion, and profit. The secondary driver is that we were finding the AIRO.LIFE brand was not resonating in international markets, which is where we see a great amount of potential for growth in the coming years.”
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The Company’s logo and foundational principles remain the same, as does its commitment to disrupting the telecommunications, fintech and content marketing verticals, with its Be Free™ Enabled devices. Its Be Free™ Enabled devices represent the democratization of data and a breaking down of the digital divide, with free access of information with a means to education with the hopes of less consumption and more environmental awareness. Mochrie believes strongly that “If people no longer have to spend money on phones and phone plans, that will help foster financial independence, and combined with free access to information, people become more aware of the world around them, enabling the potential for further education.”
Illustrating the Company’s commitment to the planet, OHANA has partnered with a major tree-planting entity in the US and to date has planted 66,472 trees through this partnership.