{"id":9875,"date":"2025-04-21T12:32:43","date_gmt":"2025-04-21T12:32:43","guid":{"rendered":"https:\/\/itbusinesstoday.com\/?p=9875"},"modified":"2025-04-21T12:38:19","modified_gmt":"2025-04-21T12:38:19","slug":"gixs-mygru-launches-line-crm-tool-using-behavioral-data","status":"publish","type":"post","link":"https:\/\/itbusinesstoday.com\/ja\/martech\/crm\/gixs-mygru-launches-line-crm-tool-using-behavioral-data\/","title":{"rendered":"\u30ae\u30c3\u30af\u30b9\u306e\u30de\u30a4\u30b0\u30eb\u30fc\u3001\u884c\u52d5\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u305fLINE CRM\u30c4\u30fc\u30eb\u306e\u63d0\u4f9b\u3092\u958b\u59cb"},"content":{"rendered":"<?xml encoding=\"utf-8\" ?><p><a href=\"https:\/\/www.gixo.jp\/\" data-no-translation=\"\">GIX Inc<\/a>. will begin offering &ldquo;Mygru CRM for LINE,&rdquo; an extension module for &ldquo;Mygru,&rdquo; a marketing tool that uses the Company&rsquo;s behavioral data to understand customers. The module utilizes behavioral data from each step before and after a purchase, both offline and online, to help optimize LINE message delivery and reduce costs.<\/p><p>&ldquo;Mygru&rdquo; is a marketing tool that collects data on customers&rsquo; offline and online behavior through campaigns that use behavioral design to realize the ideal customer experience, understands customers through analysis, and helps optimize measures.<\/p><p>The newly launched &ldquo;Mygru CRM for LINE&rdquo; is an extension module that enables messages to be sent via official LINE accounts, utilizing customer data obtained through campaigns that link LINE mini apps with <a href=\"https:\/\/www.mygru.jp\/\" data-no-translation=\"\">Mygru<\/a>.<\/p><p><strong>\u3053\u3061\u3089\u3082\u304a\u8aad\u307f\u304f\u3060\u3055\u3044\uff1a <a class=\"p-url\" href=\"https:\/\/itbusinesstoday.com\/ja\/martech\/crm\/link-box-crm-tool-launches-with-two-way-customer-chat\/\" rel=\"bookmark\">\u30ea\u30f3\u30af\u30dc\u30c3\u30af\u30b9CRM\u30c4\u30fc\u30eb\u3001\u53cc\u65b9\u5411\u9867\u5ba2\u30c1\u30e3\u30c3\u30c8\u3092\u63d0\u4f9b\u958b\u59cb<\/a><\/strong><\/p><p>By visualizing customer status based on &ldquo;interest levels obtained from campaign participants&rsquo; actions&rdquo; such as the number and type of stamps acquired in a campaign, the degree to which missions were completed, survey response results, incentive utilization status, etc., it is possible to create new segments that are not possible with LINE official accounts alone. This allows you to simultaneously optimize LINE message delivery and reduce costs by sending detailed messages according to customer status, discovering highly effective segments, and narrowing down delivery targets.<\/p><p><strong>\u30bd\u30fc\u30b9 <a href=\"https:\/\/prtimes.jp\/main\/html\/rd\/p\/000000272.000080464.html\" data-no-translation=\"\">PRTimes<\/a><\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>GIX Inc. will begin offering &ldquo;Mygru CRM for LINE,&rdquo; an extension module for &ldquo;Mygru,&rdquo; a marketing tool that uses the Company&rsquo;s behavioral data to understand customers. The module utilizes behavioral data from each step before and after a purchase, both offline and online, to help optimize LINE message delivery and reduce costs.&ldquo;Mygru&rdquo; is a marketing tool that collects data on customers&rsquo; offline and online behavior through campaigns that use behavioral design to realize the ideal customer experience, understands customers through analysis, and helps optimize measures.The newly launched &ldquo;Mygru CRM for LINE&rdquo; is an extension module that enables messages to be sent via official LINE accounts, utilizing customer data obtained through [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":9876,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"wprm-recipe-roundup-name":"","wprm-recipe-roundup-description":"","postBodyCss":"","postBodyMargin":[],"postBodyPadding":[],"postBodyBackground":{"backgroundType":"classic","gradient":""},"footnotes":""},"categories":[208,187,211,92,237,206],"tags":[321,2921,3459,3457,3458],"ppma_author":[205],"class_list":["post-9875","post","type-post","status-publish","format-standard","has-post-thumbnail","category-apac","category-crm","category-japan","category-martech","category-news","category-regional","tag-crm","tag-gix","tag-line-messaging","tag-management-screen","tag-mygru"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>GIX&#039;s Mygru Launches LINE CRM Tool Using Behavioral Data<\/title>\n<meta name=\"description\" content=\"GIX Inc. launches &quot;Mygru CRM for LINE,&quot; leveraging behavioral data from all purchase stages to optimize messaging and reduce marketing costs.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/itbusinesstoday.com\/ja\/martech\/gixs-mygru-launches-line-crm-tool-using-behavioral-data\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"GIX&#039;s Mygru Launches LINE CRM Tool Using Behavioral Data\" \/>\n<meta property=\"og:description\" content=\"GIX Inc. launches &quot;Mygru CRM for LINE,&quot; leveraging behavioral data from all purchase stages to optimize messaging and reduce marketing costs.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/itbusinesstoday.com\/ja\/martech\/gixs-mygru-launches-line-crm-tool-using-behavioral-data\/\" \/>\n<meta property=\"og:site_name\" content=\"itbusinesstoday\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-21T12:32:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-21T12:38:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/itbusinesstoday.com\/wp-content\/uploads\/2025\/04\/Mygru-launches-Mygru-CRM-for-LINE-which-uses-pre-and-post-purchase-behavioral-data-to-optimize-LINE-messaging-while-reducing-costs.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"NewsDesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u57f7\u7b46\u8005\" \/>\n\t<meta name=\"twitter:data1\" content=\"NewsDesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u63a8\u5b9a\u8aad\u307f\u53d6\u308a\u6642\u9593\" \/>\n\t<meta name=\"twitter:data2\" content=\"2\u5206\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u30ae\u30c3\u30af\u30b9\u306e\u30de\u30a4\u30b0\u30eb\u30fc\u3001\u884c\u52d5\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u305fLINE\u306eCRM\u30c4\u30fc\u30eb\u3092\u63d0\u4f9b\u958b\u59cb","description":"\u682a\u5f0f\u4f1a\u793e\u30ae\u30c3\u30af\u30b9\u3001\u300cMygru CRM for LINE\u300d\u3092\u63d0\u4f9b\u958b\u59cb\u3001\u3042\u3089\u3086\u308b\u8cfc\u8cb7\u6bb5\u968e\u306e\u884c\u52d5\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u3001\u30e1\u30c3\u30bb\u30fc\u30b8\u30f3\u30b0\u306e\u6700\u9069\u5316\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30b3\u30b9\u30c8\u306e\u524a\u6e1b\u3092\u5b9f\u73fe.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/itbusinesstoday.com\/ja\/martech\/gixs-mygru-launches-line-crm-tool-using-behavioral-data\/","og_locale":"ja_JP","og_type":"article","og_title":"GIX's Mygru Launches LINE CRM Tool Using Behavioral Data","og_description":"GIX Inc. launches \"Mygru CRM for LINE,\" leveraging behavioral data from all purchase stages to optimize messaging and reduce marketing costs.","og_url":"https:\/\/itbusinesstoday.com\/ja\/martech\/gixs-mygru-launches-line-crm-tool-using-behavioral-data\/","og_site_name":"itbusinesstoday","article_published_time":"2025-04-21T12:32:43+00:00","article_modified_time":"2025-04-21T12:38:19+00:00","og_image":[{"width":1200,"height":800,"url":"https:\/\/itbusinesstoday.com\/wp-content\/uploads\/2025\/04\/Mygru-launches-Mygru-CRM-for-LINE-which-uses-pre-and-post-purchase-behavioral-data-to-optimize-LINE-messaging-while-reducing-costs.webp","type":"image\/webp"}],"author":"NewsDesk","twitter_card":"summary_large_image","twitter_misc":{"\u57f7\u7b46\u8005":"NewsDesk","\u63a8\u5b9a\u8aad\u307f\u53d6\u308a\u6642\u9593":"2\u5206"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/itbusinesstoday.com\/martech\/gixs-mygru-launches-line-crm-tool-using-behavioral-data\/#article","isPartOf":{"@id":"https:\/\/itbusinesstoday.com\/martech\/gixs-mygru-launches-line-crm-tool-using-behavioral-data\/"},"author":{"name":"NewsDesk","@id":"https:\/\/itbusinesstoday-68b209.ingress-baronn.ewp.live\/#\/schema\/person\/d58d81f55e8acd257ab63d49fb4ea812"},"headline":"GIX&#8217;s Mygru Launches LINE CRM Tool Using Behavioral Data","datePublished":"2025-04-21T12:32:43+00:00","dateModified":"2025-04-21T12:38:19+00:00","mainEntityOfPage":{"@id":"https:\/\/itbusinesstoday.com\/martech\/gixs-mygru-launches-line-crm-tool-using-behavioral-data\/"},"wordCount":228,"publisher":{"@id":"https:\/\/itbusinesstoday-68b209.ingress-baronn.ewp.live\/#organization"},"image":{"@id":"https:\/\/itbusinesstoday.com\/martech\/gixs-mygru-launches-line-crm-tool-using-behavioral-data\/#primaryimage"},"thumbnailUrl":"https:\/\/itbusinesstoday.com\/wp-content\/uploads\/2025\/04\/Mygru-launches-Mygru-CRM-for-LINE-which-uses-pre-and-post-purchase-behavioral-data-to-optimize-LINE-messaging-while-reducing-costs.webp","keywords":["CRM","GIX","LINE messaging","management screen","Mygru"],"articleSection":["APAC","CRM","Japan","Martech","News","Regional"],"inLanguage":"ja"},{"@type":"WebPage","@id":"https:\/\/itbusinesstoday.com\/martech\/gixs-mygru-launches-line-crm-tool-using-behavioral-data\/","url":"https:\/\/itbusinesstoday.com\/martech\/gixs-mygru-launches-line-crm-tool-using-behavioral-data\/","name":"\u30ae\u30c3\u30af\u30b9\u306e\u30de\u30a4\u30b0\u30eb\u30fc\u3001\u884c\u52d5\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u305fLINE\u306eCRM\u30c4\u30fc\u30eb\u3092\u63d0\u4f9b\u958b\u59cb","isPartOf":{"@id":"https:\/\/itbusinesstoday-68b209.ingress-baronn.ewp.live\/#website"},"primaryImageOfPage":{"@id":"https:\/\/itbusinesstoday.com\/martech\/gixs-mygru-launches-line-crm-tool-using-behavioral-data\/#primaryimage"},"image":{"@id":"https:\/\/itbusinesstoday.com\/martech\/gixs-mygru-launches-line-crm-tool-using-behavioral-data\/#primaryimage"},"thumbnailUrl":"https:\/\/itbusinesstoday.com\/wp-content\/uploads\/2025\/04\/Mygru-launches-Mygru-CRM-for-LINE-which-uses-pre-and-post-purchase-behavioral-data-to-optimize-LINE-messaging-while-reducing-costs.webp","datePublished":"2025-04-21T12:32:43+00:00","dateModified":"2025-04-21T12:38:19+00:00","description":"\u682a\u5f0f\u4f1a\u793e\u30ae\u30c3\u30af\u30b9\u3001\u300cMygru CRM for LINE\u300d\u3092\u63d0\u4f9b\u958b\u59cb\u3001\u3042\u3089\u3086\u308b\u8cfc\u8cb7\u6bb5\u968e\u306e\u884c\u52d5\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u3001\u30e1\u30c3\u30bb\u30fc\u30b8\u30f3\u30b0\u306e\u6700\u9069\u5316\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30b3\u30b9\u30c8\u306e\u524a\u6e1b\u3092\u5b9f\u73fe.","breadcrumb":{"@id":"https:\/\/itbusinesstoday.com\/martech\/gixs-mygru-launches-line-crm-tool-using-behavioral-data\/#breadcrumb"},"inLanguage":"ja","potentialAction":[{"@type":"ReadAction","target":["https:\/\/itbusinesstoday.com\/martech\/gixs-mygru-launches-line-crm-tool-using-behavioral-data\/"]}]},{"@type":"ImageObject","inLanguage":"ja","@id":"https:\/\/itbusinesstoday.com\/martech\/gixs-mygru-launches-line-crm-tool-using-behavioral-data\/#primaryimage","url":"https:\/\/itbusinesstoday.com\/wp-content\/uploads\/2025\/04\/Mygru-launches-Mygru-CRM-for-LINE-which-uses-pre-and-post-purchase-behavioral-data-to-optimize-LINE-messaging-while-reducing-costs.webp","contentUrl":"https:\/\/itbusinesstoday.com\/wp-content\/uploads\/2025\/04\/Mygru-launches-Mygru-CRM-for-LINE-which-uses-pre-and-post-purchase-behavioral-data-to-optimize-LINE-messaging-while-reducing-costs.webp","width":1200,"height":800,"caption":"GIX"},{"@type":"BreadcrumbList","@id":"https:\/\/itbusinesstoday.com\/martech\/gixs-mygru-launches-line-crm-tool-using-behavioral-data\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/itbusinesstoday.com\/"},{"@type":"ListItem","position":2,"name":"GIX&#8217;s Mygru Launches LINE CRM Tool Using Behavioral Data"}]},{"@type":"WebSite","@id":"https:\/\/itbusinesstoday-68b209.ingress-baronn.ewp.live\/#website","url":"https:\/\/itbusinesstoday-68b209.ingress-baronn.ewp.live\/","name":"\u30a4\u30c3\u30c8\u30d3\u30b8\u30cd\u30b9\u30c8\u30a5\u30c7\u30a4","description":"","publisher":{"@id":"https:\/\/itbusinesstoday-68b209.ingress-baronn.ewp.live\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/itbusinesstoday-68b209.ingress-baronn.ewp.live\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ja"},{"@type":"Organization","@id":"https:\/\/itbusinesstoday-68b209.ingress-baronn.ewp.live\/#organization","name":"\u30a4\u30c3\u30c8\u30d3\u30b8\u30cd\u30b9\u30c8\u30a5\u30c7\u30a4","url":"https:\/\/itbusinesstoday-68b209.ingress-baronn.ewp.live\/","logo":{"@type":"ImageObject","inLanguage":"ja","@id":"https:\/\/itbusinesstoday-68b209.ingress-baronn.ewp.live\/#\/schema\/logo\/image\/","url":"https:\/\/itbusinesstoday.com\/wp-content\/uploads\/2025\/01\/Asset-1.png","contentUrl":"https:\/\/itbusinesstoday.com\/wp-content\/uploads\/2025\/01\/Asset-1.png","width":663,"height":275,"caption":"itbusinesstoday"},"image":{"@id":"https:\/\/itbusinesstoday-68b209.ingress-baronn.ewp.live\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/itbusinesstoday-68b209.ingress-baronn.ewp.live\/#\/schema\/person\/d58d81f55e8acd257ab63d49fb4ea812","name":"\u30cb\u30e5\u30fc\u30b9\u30c7\u30b9\u30af","image":{"@type":"ImageObject","inLanguage":"ja","@id":"https:\/\/itbusinesstoday.com\/wp-content\/uploads\/2025\/01\/it.png74f313ad3d6fa27a1eee85c30be63d03","url":"https:\/\/itbusinesstoday.com\/wp-content\/uploads\/2025\/01\/it.png","contentUrl":"https:\/\/itbusinesstoday.com\/wp-content\/uploads\/2025\/01\/it.png","caption":"NewsDesk"},"sameAs":["https:\/\/itbusinesstoday.com"],"url":"https:\/\/itbusinesstoday.com\/ja\/author\/newsdesk\/"}]}},"authors":[{"term_id":205,"user_id":4,"is_guest":0,"slug":"newsdesk","display_name":"NewsDesk","avatar_url":{"url":"https:\/\/itbusinesstoday.com\/wp-content\/uploads\/2025\/01\/it.png","url2x":"https:\/\/itbusinesstoday.com\/wp-content\/uploads\/2025\/01\/it.png"},"author_category":"","first_name":"NewsDesk","last_name":"","user_url":"https:\/\/itbusinesstoday.com","job_title":"","description":""}],"_links":{"self":[{"href":"https:\/\/itbusinesstoday.com\/ja\/wp-json\/wp\/v2\/posts\/9875","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/itbusinesstoday.com\/ja\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/itbusinesstoday.com\/ja\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/itbusinesstoday.com\/ja\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/itbusinesstoday.com\/ja\/wp-json\/wp\/v2\/comments?post=9875"}],"version-history":[{"count":1,"href":"https:\/\/itbusinesstoday.com\/ja\/wp-json\/wp\/v2\/posts\/9875\/revisions"}],"predecessor-version":[{"id":9877,"href":"https:\/\/itbusinesstoday.com\/ja\/wp-json\/wp\/v2\/posts\/9875\/revisions\/9877"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/itbusinesstoday.com\/ja\/wp-json\/wp\/v2\/media\/9876"}],"wp:attachment":[{"href":"https:\/\/itbusinesstoday.com\/ja\/wp-json\/wp\/v2\/media?parent=9875"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/itbusinesstoday.com\/ja\/wp-json\/wp\/v2\/categories?post=9875"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/itbusinesstoday.com\/ja\/wp-json\/wp\/v2\/tags?post=9875"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/itbusinesstoday.com\/ja\/wp-json\/wp\/v2\/ppma_author?post=9875"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}