{"id":8355,"date":"2025-03-28T12:36:30","date_gmt":"2025-03-28T12:36:30","guid":{"rendered":"https:\/\/itbusinesstoday.com\/?p=8355"},"modified":"2025-05-19T14:07:48","modified_gmt":"2025-05-19T14:07:48","slug":"ozvision-and-perplexity-form-strategic-partnership","status":"publish","type":"post","link":"https:\/\/itbusinesstoday.com\/ja\/martech\/customer-experience\/ozvision-and-perplexity-form-strategic-partnership\/","title":{"rendered":"\u30aa\u30ba\u30d3\u30b8\u30e7\u30f3\u3068\u30d1\u30fc\u30d7\u30ec\u30af\u30b7\u30c6\u30a3\u304c\u6226\u7565\u7684\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7\u3092\u7de0\u7d50"},"content":{"rendered":"<?xml encoding=\"utf-8\" ?><p>Ozvision Co., Ltd., which operates businesses mainly including the points site &ldquo;Hapitas&rdquo; with over 5.5 million users and the easy purchase app &ldquo;Poleto,&rdquo; announced on Thursday, March 27, 2025 that it has entered into a strategic partnership with Perplexity AI, Inc., the developer of the AI &#8203;&#8203;answer engine Perplexity.<\/p><p>Through this partnership, Ozvision will aim to dramatically improve customer experience and service quality by utilizing generative AI at its points site &ldquo;Hapitas&rdquo; and agency business &ldquo;OZASP,&rdquo; and will also work to develop innovative marketing solutions for advertisers and agencies that place ads on &ldquo;Hapitas,&rdquo; which Ozvision operates.<br>\n\u4e21\u793e\u304c\u53d6\u308a\u7d44\u3080\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306e\u6982\u8981\u306f\u4ee5\u4e0b\u306e\u901a\u308a\u3067\u3059\u3002<\/p><h3><strong>\u5e83\u544a\u52b9\u679c\u3092\u6700\u5927\u5316\u3059\u308b\u6b21\u4e16\u4ee3AI\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u30a4\u30e1\u30fc\u30b8<\/strong><\/h3><p>\u9ad8\u5ea6\u306a\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u6a5f\u80fd<\/p><p>\u30e6\u30fc\u30b6\u30fc\u5c5e\u6027\u306b\u5fdc\u3058\u305f\u6700\u9069\u306a\u5e83\u544a\u914d\u4fe1\u3067CTR\u5411\u4e0a<\/p><p>AI\u3092\u6d3b\u7528\u3057\u305f\u5e83\u544a\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306e\u6700\u9069\u5316\u3067\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3092\u5411\u4e0a<\/p><p>\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u306e\u5206\u6790\u3068\u4e88\u6e2c\u30e2\u30c7\u30eb\u306e\u69cb\u7bc9<\/p><p>\u30e6\u30fc\u30b6\u30fc\u304c\u8208\u5473\u3092\u6301\u3061\u305d\u3046\u306a\u5546\u54c1\u3092\u4e88\u6e2c\u3057\u3001\u52b9\u679c\u7684\u306a\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u30b5\u30dd\u30fc\u30c8<\/p><p>\u5e83\u544a\u63b2\u8f09\u307e\u3067\u306e\u30e6\u30fc\u30b6\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u96e2\u8131\u30dd\u30a4\u30f3\u30c8\u3092\u7279\u5b9a\u3057\u3001\u5bfe\u7b56\u3092\u63d0\u6848\u3057\u307e\u3059\u3002<\/p><p>\u5305\u62ec\u7684\u306a\u5e83\u544a\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u5206\u6790\u306e\u81ea\u52d5\u751f\u6210<\/p><p>\u8907\u96d1\u306a\u30c7\u30fc\u30bf\u3092\u76f4\u611f\u7684\u306b\u7406\u89e3\u3067\u304d\u308b\u30d3\u30b8\u30e5\u30a2\u30eb\u30ec\u30dd\u30fc\u30c8\u3092\u81ea\u52d5\u751f\u6210<\/p><p>AI\u306b\u3088\u308b\u6210\u529f\u8981\u56e0\u5206\u6790\u3068\u6539\u5584\u63d0\u6848\u3067PDCA\u30b5\u30a4\u30af\u30eb\u3092\u52a0\u901f<\/p><p>\u7af6\u5408\u4ed6\u793e\u6bd4\u8f03\u30c4\u30fc\u30eb<\/p><p>\u4ed6\u793e\u5e83\u544a\u3068\u306e\u6bd4\u8f03\u304c\u5bb9\u6613<\/p><p>AI\u3092\u6d3b\u7528\u3057\u305f\u5dee\u5225\u5316\u6226\u7565\u63d0\u6848\u3067\u5e02\u5834\u3067\u306e\u7af6\u4e89\u512a\u4f4d\u3092\u78ba\u4fdd<\/p><h4><strong>\u3053\u3061\u3089\u3082\u304a\u8aad\u307f\u304f\u3060\u3055\u3044\uff1a <a class=\"p-url\" href=\"https:\/\/itbusinesstoday.com\/ja\/apac\/japan\/anymind-groups-conversational-commerce-platform-anychat-launches-ai-customer-service-agents\/\" rel=\"bookmark\">Anymind Group&rsquo;s Conversational commerce platform &ldquo;AnyChat&rdquo; launches AI customer service agents<\/a><\/strong><\/h4><h3><strong>\u5e83\u544a\u4e3b\u3068\u4ee3\u7406\u5e97\u306e\u30e1\u30ea\u30c3\u30c8<\/strong><\/h3><p>ROI\u3092\u5411\u4e0a\uff1aAI\u6700\u9069\u5316\u3067\u5e83\u544a\u6295\u8cc7\u52b9\u7387\u3092\u5411\u4e0a<\/p><p>\u6226\u7565\u7684\u610f\u601d\u6c7a\u5b9a\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u304f\u5206\u6790\u3068\u6d1e\u5bdf\u304c\u6b63\u78ba\u306a\u6226\u7565\u7acb\u6848\u3092\u30b5\u30dd\u30fc\u30c8<\/p><p>\u696d\u52d9\u52b9\u7387\u306e\u5411\u4e0a\uff1a\u30ec\u30dd\u30fc\u30c8\u4f5c\u6210\u3068\u5206\u6790\u4f5c\u696d\u3092\u81ea\u52d5\u5316\u3059\u308b\u3053\u3068\u3067\u3001\u4ed8\u52a0\u4fa1\u5024\u306e\u9ad8\u3044\u4f5c\u696d\u306b\u96c6\u4e2d\u3067\u304d\u307e\u3059\u3002<\/p><p><a href=\"https:\/\/www.perplexity.ai\/\" data-no-translation=\"\">Perplexity AI<\/a>, Inc. is a company that provides an innovative search service that uses generative AI to answer users&rsquo; questions in natural sentences. It is an interactive search platform that is currently attracting attention because it supports multiple large-scale language models, provides accurate answers based on the latest information, and ensures reliability by displaying information sources. By combining this technology with the know-how of both companies, we aim to improve product suggestions and user experience at Hapitas, operated by <a href=\"https:\/\/www.oz-vision.co.jp\/\" data-no-translation=\"\">Ozvision<\/a>, to meet the &ldquo;most wanted things right now&rdquo; of users.<\/p><p>\u4eca\u5f8c\u3001\u4e21\u793e\u306e\u77e5\u898b\u3068\u6280\u8853\u3092\u878d\u5408\u3057\u3001\u5e83\u544a\u696d\u754c\u306b\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u3092\u3082\u305f\u3089\u3059\u5177\u4f53\u7684\u306a\u30b5\u30fc\u30d3\u30b9\u3092\u5c55\u958b\u3057\u3066\u307e\u3044\u308a\u307e\u3059\u3002\u30b5\u30fc\u30d3\u30b9\u958b\u59cb\u306e\u8a73\u7d30\u306b\u3064\u304d\u307e\u3057\u3066\u306f\u3001\u6e96\u5099\u304c\u6574\u3044\u6b21\u7b2c\u304a\u77e5\u3089\u305b\u3044\u305f\u3057\u307e\u3059\u3002<\/p><p><strong>\u30bd\u30fc\u30b9 <a href=\"https:\/\/prtimes.jp\/main\/html\/rd\/p\/000000027.000117614.html\" data-no-translation=\"\">PRTimes<\/a><\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Ozvision Co., Ltd., which operates businesses mainly including the points site &ldquo;Hapitas&rdquo; with over 5.5 million users and the easy purchase app &ldquo;Poleto,&rdquo; announced on Thursday, March 27, 2025 that it has entered into a strategic partnership with Perplexity AI, Inc., the developer of the AI &#8203;&#8203;answer engine Perplexity.Through this partnership, Ozvision will aim to dramatically improve customer experience and service quality by utilizing generative AI at its points site &ldquo;Hapitas&rdquo; and agency business &ldquo;OZASP,&rdquo; and will also work to develop innovative marketing solutions for advertisers and agencies that place ads on &ldquo;Hapitas,&rdquo; which Ozvision operates. The marketing solutions that the two companies will work on are outlined below.Next-generation AI [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":8380,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"wprm-recipe-roundup-name":"","wprm-recipe-roundup-description":"","postBodyCss":"","postBodyMargin":[],"postBodyPadding":[],"postBodyBackground":{"backgroundType":"classic","gradient":""},"footnotes":""},"categories":[208,188,211,92,237,206],"tags":[978,1953,564,2678,2680,2679,1186],"ppma_author":[205],"class_list":["post-8355","post","type-post","status-publish","format-standard","has-post-thumbnail","category-apac","category-customer-experience","category-japan","category-martech","category-news","category-regional","tag-cx","tag-e-commerce-platform","tag-generative-ai","tag-hapitas","tag-ozvision","tag-perplexity","tag-retail-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ozvision and Perplexity Announce Strategic Partnership<\/title>\n<meta name=\"description\" content=\"Ozvision has entered into a strategic partnership with Perplexity AI, Inc., the developer of the AI \u200b\u200banswer engine Perplexity.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/itbusinesstoday.com\/ja\/martech\/ozvision-and-perplexity-form-strategic-partnership\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ozvision and Perplexity Announce Strategic Partnership\" \/>\n<meta property=\"og:description\" content=\"Ozvision has entered into a strategic partnership with Perplexity AI, Inc., the developer of the AI \u200b\u200banswer engine 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