{"id":8299,"date":"2025-03-27T10:50:03","date_gmt":"2025-03-27T10:50:03","guid":{"rendered":"https:\/\/itbusinesstoday.com\/?p=8299"},"modified":"2025-11-05T05:14:31","modified_gmt":"2025-11-05T05:14:31","slug":"sockets-partners-with-hotlink-to-integrate-fasme-with-trigs-advertising-service","status":"publish","type":"post","link":"https:\/\/itbusinesstoday.com\/ja\/martech\/advertising\/sockets-partners-with-hotlink-to-integrate-fasme-with-trigs-advertising-service\/","title":{"rendered":"\u30bd\u30b1\u30c3\u30c8\u3068\u30db\u30c3\u30c8\u30ea\u30f3\u30af\u3001\u300cfasme\u300d\u3068\u300cTrig\u300d\u306e\u7d71\u5408\u3067\u5354\u529b"},"content":{"rendered":"<?xml encoding=\"utf-8\" ?><p>Sockets Inc. is pleased to announce that it has formed a business partnership with Hotlink Inc., a provider of SNS marketing support services, and will start collaborating with Hotlink&rsquo;s media &ldquo;fasme&rdquo; and Trig&rsquo;s, an emotional targeting advertising service developed by Sockets.<\/p><p>&ldquo;fasme&rdquo; operated by Hotlink is a web media that has a high following, especially among women of Gen Z. Meanwhile, Sockets&rsquo; &ldquo;Trig&rsquo;s&rdquo; is an ad delivery service that utilizes over 500 emotional segments, centered on selected high-quality ad media (Private Market Place), to enable precise targeting based on user interests. In the three years since its launch, it has been used by many brands, and has a better track record than other ad services, especially for high-engagement brands, in terms of new user rates and dwell time when guiding users to LPs.<\/p><p><strong>\u3053\u3061\u3089\u3082\u304a\u8aad\u307f\u304f\u3060\u3055\u3044\uff1a <a class=\"p-url\" href=\"https:\/\/itbusinesstoday.com\/ja\/martech\/advertising\/locationmind-released-xpop-lite-a-saas-that-utilizes-facility-information-and-people-flow-data\/\" rel=\"bookmark\">LocationMind released &ldquo;xPop Lite&rdquo;, a SaaS that utilizes facility information and people flow data<\/a><\/strong><\/p><p>\u3053\u306e\u696d\u52d9\u63d0\u643a\u3092\u901a\u3058\u3066 <a href=\"https:\/\/www.hottolink.co.jp\/\" data-no-translation=\"\">Hotlink<\/a>&lsquo;s &ldquo;fasme&rdquo; and <a href=\"https:\/\/www.sockets.co.jp\/\" data-no-translation=\"\">Sockets<\/a>&lsquo; &ldquo;Trig&rsquo;s&rdquo; will utilize their respective strengths to more appropriately target fasme&rsquo;s main readership, women of Gen Z, and maximize advertising effectiveness. Using Trig&rsquo;s sentiment analysis technology, we aim to deliver content that Gen Z women can truly relate to at the right time, creating greater advertising effectiveness than ever before.<\/p><p><strong>\u30bd\u30fc\u30b9 <a href=\"https:\/\/prtimes.jp\/main\/html\/rd\/p\/000000087.000023398.html\" data-no-translation=\"\">PRTimes<\/a><\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Sockets Inc. is pleased to announce that it has formed a business partnership with Hotlink Inc., a provider of SNS marketing support services, and will start collaborating with Hotlink&rsquo;s media &ldquo;fasme&rdquo; and Trig&rsquo;s, an emotional targeting advertising service developed by Sockets.&ldquo;fasme&rdquo; operated by Hotlink is a web media that has a high following, especially among women of Gen Z. Meanwhile, Sockets&rsquo; &ldquo;Trig&rsquo;s&rdquo; is an ad delivery service that utilizes over 500 emotional segments, centered on selected high-quality ad media (Private Market Place), to enable precise targeting based on user interests. In the three years since its launch, it has been used by many brands, and has a better track record [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":8300,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"wprm-recipe-roundup-name":"","wprm-recipe-roundup-description":"","postBodyCss":"","postBodyMargin":[],"postBodyPadding":[],"postBodyBackground":{"backgroundType":"classic","gradient":""},"footnotes":""},"categories":[191,208,211,92,237,206],"tags":[451,1193,2632,2631,2633,2634],"ppma_author":[205],"class_list":["post-8299","post","type-post","status-publish","format-standard","has-post-thumbnail","category-advertising","category-apac","category-japan","category-martech","category-news","category-regional","tag-advertising","tag-business-alliance","tag-fasme","tag-hotlink","tag-sockets","tag-trigs"],"yoast_head":"<!-- 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