{"id":8200,"date":"2025-03-26T10:55:08","date_gmt":"2025-03-26T10:55:08","guid":{"rendered":"https:\/\/itbusinesstoday.com\/?p=8200"},"modified":"2025-04-16T16:01:24","modified_gmt":"2025-04-16T16:01:24","slug":"dentsu-digital-launches-miero-digital-for-ad-verification-and-reach-analysis","status":"publish","type":"post","link":"https:\/\/itbusinesstoday.com\/ja\/martech\/marketing\/dentsu-digital-launches-miero-digital-for-ad-verification-and-reach-analysis\/","title":{"rendered":"\u96fb\u901a\u30c7\u30b8\u30bf\u30eb\u3001\u5e83\u544a\u691c\u8a3c\u30fb\u30ea\u30fc\u30c1\u5206\u6790\u306e\u305f\u3081\u306e\u300cMIERO Digital\u300d\u3092\u63d0\u4f9b\u958b\u59cb"},"content":{"rendered":"<?xml encoding=\"utf-8\" ?><p>Dentsu Digital Inc. has developed &ldquo;MIERO Digital powered by Clear Code,&rdquo; an integrated marketing dashboard that consolidates and visualizes digital advertising delivery performance data and results reports online, to enable cross-media analysis based on key ad verification indicators and data from multiple reach measurement tools. The new service is available from today.<\/p><p>In recent years, as digital ad delivery across a variety of platforms advances, cross-platform measurement and analysis are becoming increasingly important and attracting more attention. There are limitations to such analysis using cookie data alone, so it is necessary to use ad verification tools and reach measurement tools to visualize the &ldquo;value of displayed impressions&rdquo; across media.<\/p><p>\u4e00\u65b9\u3067\u3001\u5404\u30c4\u30fc\u30eb\u304c\u63d0\u4f9b\u3059\u308b\u6e2c\u5b9a\u6307\u6a19\u306f\u591a\u69d8\u5316\u30fb\u8907\u96d1\u5316\u3057\u3066\u304a\u308a\u3001\u30c4\u30fc\u30eb\u5c0e\u5165\u306b\u4f34\u3046\u4eba\u7684\u30fb\u6642\u9593\u7684\u30b3\u30b9\u30c8\u306e\u5897\u5927\u304c\u8ab2\u984c\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p><p><strong>\u3053\u3061\u3089\u3082\u304a\u8aad\u307f\u304f\u3060\u3055\u3044\uff1a &nbsp;<a class=\"p-url\" href=\"https:\/\/itbusinesstoday.com\/ja\/martech\/marketing\/studio-ambassador-is-launched-to-promote-the-nationwide-creator-community-together-with-studio\/\" rel=\"bookmark\">&ldquo;Studio Ambassador&rdquo; is launched to promote the nationwide creator community together with Studio<\/a><\/strong><\/p><p>The newly developed &ldquo;MIERO Digital powered by Clear Code&rdquo; leverages <a href=\"https:\/\/www.dentsudigital.co.jp\/\" data-no-translation=\"\">Dentsu Digital<\/a>&lsquo;s strengths, including a track record of implementing and operating a wide range of tools, to visualize advertising effectiveness using uniform indicators across media.<\/p><p>&ldquo;MIERO Digital powered by Clear Code&rdquo; utilizes two types of dashboards: &ldquo;Health Checker,&rdquo; which is equipped with ad verification indicators from the perspective of &ldquo;whether ads are being delivered safely and appropriately,&rdquo; and &ldquo;Quality Reach Report,&rdquo; which is equipped with indicators from multiple third-party measurement tools and centrally manages the quality and quantity of reach.<\/p><p><strong>\u30bd\u30fc\u30b9 <a href=\"https:\/\/prtimes.jp\/main\/html\/rd\/p\/000000135.000121065.html\" data-no-translation=\"\">PRTimes<\/a><\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Dentsu Digital Inc. has developed &ldquo;MIERO Digital powered by Clear Code,&rdquo; an integrated marketing dashboard that consolidates and visualizes digital advertising delivery performance data and results reports online, to enable cross-media analysis based on key ad verification indicators and data from multiple reach measurement tools. The new service is available from today.In recent years, as digital ad delivery across a variety of platforms advances, cross-platform measurement and analysis are becoming increasingly important and attracting more attention. There are limitations to such analysis using cookie data alone, so it is necessary to use ad verification tools and reach measurement tools to visualize the &ldquo;value of displayed impressions&rdquo; across media.On the other [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":8201,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"wprm-recipe-roundup-name":"","wprm-recipe-roundup-description":"","postBodyCss":"","postBodyMargin":[],"postBodyPadding":[],"postBodyBackground":{"backgroundType":"classic","gradient":""},"footnotes":""},"categories":[208,211,190,92,237,206],"tags":[2577,2578,1956,571,2579,2576],"ppma_author":[205],"class_list":["post-8200","post","type-post","status-publish","format-standard","has-post-thumbnail","category-apac","category-japan","category-marketing","category-martech","category-news","category-regional","tag-ad-verification","tag-clear-code","tag-dentsu-digital","tag-marketing","tag-miero-digital","tag-reach-measurement"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dentsu Digital Launches &#039;MIERO Digital&#039; for Ad Verification and Reach Analysis<\/title>\n<meta name=\"description\" content=\"Dentsu Digital Launches &quot;MIERO Digital powered by Clear Code,&quot; a Service That Centrally Manages and Analyzes Indicators from Ad Verification.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/itbusinesstoday.com\/ja\/martech\/dentsu-digital-launches-miero-digital-for-ad-verification-and-reach-analysis\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dentsu Digital Launches &#039;MIERO Digital&#039; for Ad Verification and Reach Analysis\" \/>\n<meta property=\"og:description\" content=\"Dentsu Digital Launches &quot;MIERO Digital powered by Clear Code,&quot; a Service That Centrally Manages and Analyzes Indicators from Ad Verification.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/itbusinesstoday.com\/ja\/martech\/dentsu-digital-launches-miero-digital-for-ad-verification-and-reach-analysis\/\" \/>\n<meta property=\"og:site_name\" content=\"itbusinesstoday\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-26T10:55:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-16T16:01:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/itbusinesstoday.com\/wp-content\/uploads\/2025\/03\/Dentsu-Digital-Launches-MIERO-Digital-powered-by-Clear-Code_-a-Service-That-Centrally-Manages-and-Analyzes-Indicators-from-Ad-Verification-and-Reach-Measurement-Tools.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"NewsDesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u57f7\u7b46\u8005\" \/>\n\t<meta name=\"twitter:data1\" content=\"NewsDesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u63a8\u5b9a\u8aad\u307f\u53d6\u308a\u6642\u9593\" \/>\n\t<meta name=\"twitter:data2\" content=\"2\u5206\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u96fb\u901a\u30c7\u30b8\u30bf\u30eb\u3001\u5e83\u544a\u691c\u8a3c\u30fb\u30ea\u30fc\u30c1\u5206\u6790\u30c4\u30fc\u30eb\u300cMIERO Digital\u300d\u3092\u63d0\u4f9b\u958b\u59cb","description":"\u96fb\u901a\u30c7\u30b8\u30bf\u30eb\u3001\u5e83\u544a\u691c\u8a3c\u306e\u6307\u6a19\u3092\u4e00\u5143\u7ba1\u7406\u30fb\u5206\u6790\u3059\u308b\u30b5\u30fc\u30d3\u30b9\u300cMIERO Digital powered by Clear Code\u300d\u3092\u63d0\u4f9b\u958b\u59cb.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/itbusinesstoday.com\/ja\/martech\/dentsu-digital-launches-miero-digital-for-ad-verification-and-reach-analysis\/","og_locale":"ja_JP","og_type":"article","og_title":"Dentsu Digital Launches 'MIERO Digital' for Ad Verification and Reach Analysis","og_description":"Dentsu Digital Launches \"MIERO Digital powered by Clear Code,\" a Service That Centrally Manages and Analyzes Indicators from Ad Verification.","og_url":"https:\/\/itbusinesstoday.com\/ja\/martech\/dentsu-digital-launches-miero-digital-for-ad-verification-and-reach-analysis\/","og_site_name":"itbusinesstoday","article_published_time":"2025-03-26T10:55:08+00:00","article_modified_time":"2025-04-16T16:01:24+00:00","og_image":[{"width":1200,"height":800,"url":"https:\/\/itbusinesstoday.com\/wp-content\/uploads\/2025\/03\/Dentsu-Digital-Launches-MIERO-Digital-powered-by-Clear-Code_-a-Service-That-Centrally-Manages-and-Analyzes-Indicators-from-Ad-Verification-and-Reach-Measurement-Tools.webp","type":"image\/webp"}],"author":"NewsDesk","twitter_card":"summary_large_image","twitter_misc":{"\u57f7\u7b46\u8005":"NewsDesk","\u63a8\u5b9a\u8aad\u307f\u53d6\u308a\u6642\u9593":"2\u5206"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/itbusinesstoday.com\/martech\/dentsu-digital-launches-miero-digital-for-ad-verification-and-reach-analysis\/#article","isPartOf":{"@id":"https:\/\/itbusinesstoday.com\/martech\/dentsu-digital-launches-miero-digital-for-ad-verification-and-reach-analysis\/"},"author":{"name":"NewsDesk","@id":"https:\/\/itbusinesstoday-68b209.ingress-baronn.ewp.live\/#\/schema\/person\/d58d81f55e8acd257ab63d49fb4ea812"},"headline":"Dentsu Digital Launches &#8216;MIERO Digital&#8217; 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