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Qualtrics held its annual event, “Qualtrics X4 2025: The Experience Management Summit,” from March 18 to 20 in Salt Lake City, Utah. On March 19, CEO Zig Serafin unveiled “Experience Agent.” This new AI solution aims to improve human connections on a larger scale. The company’s mission is “building human connections through experience.” This goal drives their innovation. A Legacy of Experience Management Qualtrics started in 2002 as a market research tool. Now, it leads in Experience Management (XM). It helps organizations improve Employee Experience, Customer Experience, and Strategy & Research with its XM platform. Serafin joined the company in 2016 and became CEO in 2020. He stressed the importance […]<\/p>\n","protected":false},"author":7,"featured_media":8037,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"wprm-recipe-roundup-name":"","wprm-recipe-roundup-description":"","postBodyCss":"","postBodyMargin":[],"postBodyPadding":[],"postBodyBackground":{"backgroundType":"classic","gradient":""},"footnotes":""},"categories":[186,188,207,92,237,85],"tags":[533,978,2474,2475,2473],"ppma_author":[572],"class_list":{"0":"post-8036","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ai","8":"category-customer-experience","9":"category-international","10":"category-martech","11":"category-news","12":"category-tech","13":"tag-ai-agent","14":"tag-cx","15":"tag-experience-agent","16":"tag-qualtrics","17":"tag-xm-platform"},"yoast_head":"\nQualtrics launches AI-powered "Experience Agent"<\/title>\n<meta name=\"description\" content=\"Qualtrics is leading a new era with Experience Agent. 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