{"id":7501,"date":"2025-03-11T11:15:17","date_gmt":"2025-03-11T11:15:17","guid":{"rendered":"https:\/\/itbusinesstoday.com\/?p=7501"},"modified":"2025-05-06T06:17:37","modified_gmt":"2025-05-06T06:17:37","slug":"timetree-ads-partners-with-docomo-data-clean-room-for-enhanced-ad-delivery","status":"publish","type":"post","link":"https:\/\/itbusinesstoday.com\/ja\/martech\/advertising\/timetree-ads-partners-with-docomo-data-clean-room-for-enhanced-ad-delivery\/","title":{"rendered":"TimeTree Ads\u3001\u5e83\u544a\u914d\u4fe1\u5f37\u5316\u3067\u30c9\u30b3\u30e2\u30c7\u30fc\u30bf\u30af\u30ea\u30fc\u30f3\u30eb\u30fc\u30e0\u3068\u63d0\u643a"},"content":{"rendered":"<?xml encoding=\"utf-8\" ?><p>TimeTree Inc., Docomo Insight Marketing, Inc., and Intage Inc. have begun collaborating on the ad distribution platform &ldquo;TimeTree Ads&rdquo; to utilize &ldquo;Docomo Data Clean Room&rdquo; provided by DIM, as part of a framework for supporting communication optimization via one ID x full-funnel data jointly promoted by Intage and NTT Docomo, Inc.<\/p><p>This will combine TimeTree&rsquo;s schedule data (1st party data) with di-PiNK DMP data and survey response data held by DOCOMO and INTAGE in a secure environment that respects privacy, making it possible to conduct customer analysis based on deeper user insights than ever before.<\/p><p>In recent years, as regulations on third-party cookies have become stronger, it has become more difficult to deliver ads and measure their effectiveness, which was previously done using third-party cookies. Until now, TimeTree has been using first-party data, which is expected to exceed 10 billion pieces of data registered by over 60 million users globally, on its ad delivery platform &ldquo;TimeTree Ads,&rdquo; to deliver highly original ads based on life events and actions.<\/p><p><strong>\u3053\u3061\u3089\u3082\u304a\u8aad\u307f\u304f\u3060\u3055\u3044\uff1a <a class=\"p-url\" href=\"https:\/\/itbusinesstoday.com\/ja\/martech\/advertising\/geniee-begins-offering-geniee-bidder-for-headerbidding-to-pixiv\/\" rel=\"bookmark\">Geniee begins offering &ldquo;GENIEE Bidder for HeaderBidding&rdquo; to &ldquo;pixiv&rdquo;<\/a><\/strong><\/p><p>This initiative to utilize &ldquo;DOCOMO DCR&rdquo; will combine the &ldquo;schedule data&rdquo; held by TimeTree with various data held by DOCOMO, such as attribute information and location information of over 100 million d Point Club members, and various data held by INTAGE and its subsidiaries that have strengths in analyzing consumer purchasing behavior, such as &ldquo;SCI&reg;,&rdquo; &ldquo;Kailog&reg; (CODE),&rdquo; and &ldquo;di-PiNK DMP,&rdquo; making it possible to provide advertisers and media companies with deep insights into their customers.<br>\n\u30c9\u30b3\u30e2DCR\u3068\u9023\u643a\u3059\u308b\u3053\u3068\u3067\u3001\u4f8b\u3048\u3070\u3001\u5e83\u544a\u4e3b\u306f\u3001TimeTree\u5185\u3067\u5e83\u544a\u306b\u63a5\u89e6\u30fb\u30af\u30ea\u30c3\u30af\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u30b0\u30eb\u30fc\u30d7\u3092\u6df1\u5800\u308a\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u6df1\u304f\u9867\u5ba2\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002 <a href=\"https:\/\/timetreeapp.com\/\" data-no-translation=\"\">TimeTree<\/a> \u30a4\u30d9\u30f3\u30c8\u4f1a\u5834\u3084\u5546\u696d\u65bd\u8a2d\u306a\u3069\u3001\u7279\u5b9a\u306e\u5834\u6240\u3092\u8a2a\u554f\u3002<\/p><p><strong>\u30bd\u30fc\u30b9 <a href=\"https:\/\/prtimes.jp\/main\/html\/rd\/p\/000000102.000017462.html\" data-no-translation=\"\">PRTimes<\/a><\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>TimeTree Inc., Docomo Insight Marketing, Inc., and Intage Inc. have begun collaborating on the ad distribution platform &ldquo;TimeTree Ads&rdquo; to utilize &ldquo;Docomo Data Clean Room&rdquo; provided by DIM, as part of a framework for supporting communication optimization via one ID x full-funnel data jointly promoted by Intage and NTT Docomo, Inc.This will combine TimeTree&rsquo;s schedule data (1st party data) with di-PiNK DMP data and survey response data held by DOCOMO and INTAGE in a secure environment that respects privacy, making it possible to conduct customer analysis based on deeper user insights than ever before.In recent years, as regulations on third-party cookies have become stronger, it has become more difficult to [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":7518,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"wprm-recipe-roundup-name":"","wprm-recipe-roundup-description":"","postBodyCss":"","postBodyMargin":[],"postBodyPadding":[],"postBodyBackground":{"backgroundType":"classic","gradient":""},"footnotes":""},"categories":[191,208,211,92,237,206],"tags":[2087,451,2088,2086,343,2089],"ppma_author":[205],"class_list":["post-7501","post","type-post","status-publish","format-standard","has-post-thumbnail","category-advertising","category-apac","category-japan","category-martech","category-news","category-regional","tag-ad-delivery-platform","tag-advertising","tag-di-pink","tag-docomo-dcr","tag-martech","tag-timetree-ads"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TimeTree Ads, DOCOMO team up for better ad delivery<\/title>\n<meta name=\"description\" content=\"TimeTree Inc, Docomo Insight Marketing, Inc., and Intage Inc. have begun collaborating on &quot;TimeTree Ads&quot; to utilize &quot;Docomo Data Clean Room.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/itbusinesstoday.com\/ja\/martech\/timetree-ads-partners-with-docomo-data-clean-room-for-enhanced-ad-delivery\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TimeTree Ads, DOCOMO team up for better ad delivery\" \/>\n<meta property=\"og:description\" content=\"TimeTree Inc, Docomo Insight Marketing, Inc., and Intage Inc. have begun collaborating on 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