{"id":6809,"date":"2025-02-25T13:53:37","date_gmt":"2025-02-25T13:53:37","guid":{"rendered":"https:\/\/itbusinesstoday.com\/?p=6809"},"modified":"2025-05-06T06:34:57","modified_gmt":"2025-05-06T06:34:57","slug":"macnica-and-flect-partner-to-streamline-customer-data-integration-for-enhanced-cx","status":"publish","type":"post","link":"https:\/\/itbusinesstoday.com\/ja\/martech\/customer-experience\/macnica-and-flect-partner-to-streamline-customer-data-integration-for-enhanced-cx\/","title":{"rendered":"\u30de\u30af\u30cb\u30ab\u3068\u30d5\u30ec\u30af\u30c8\u304c\u63d0\u643a\u3001\u9867\u5ba2\u30c7\u30fc\u30bf\u7d71\u5408\u3092\u5408\u7406\u5316\u3057CX\u3092\u5f37\u5316"},"content":{"rendered":"<p>\u30de\u30af\u30cb\u30ab\u3068\u30d5\u30ec\u30af\u30c8\u306f\u63d0\u643a\u3057\u3001\"\u9867\u5ba2\u30c7\u30fc\u30bf\u6d3b\u7528\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3 \"\u3092\u767a\u8868\u3057\u307e\u3057\u305f\u3002\u3053\u306e\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306f\u3001\u30c7\u30fc\u30bf\u306e\u7d71\u5408\u3068\u53ef\u8996\u5316\u3092\u7c21\u7d20\u5316\u3059\u308b\u3053\u3068\u3067\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30fb\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\uff08CX\uff09\u3092\u5411\u4e0a\u3055\u305b\u307e\u3059\u3002\u4f01\u696d\u306f\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30b5\u30fc\u30d3\u30b9\u306b\u6d3b\u7528\u3057\u305f\u3044\u3068\u8003\u3048\u3066\u3044\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u4f01\u696d\u306f\u8ab2\u984c\u306b\u76f4\u9762\u3057\u3066\u3044\u307e\u3059\u3002\u65ad\u7247\u5316\u3055\u308c\u305f\u30c7\u30fc\u30bf\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u3001\u6563\u5728\u3059\u308b\u30b9\u30c8\u30ec\u30fc\u30b8\u3001\u5207\u308a\u96e2\u3055\u308c\u305f\u9867\u5ba2ID\u306a\u3069\u3067\u3059\u3002\u3053\u306e\u30b3\u30e9\u30dc\u30ec\u30fc\u30b7\u30e7\u30f3\u306f\u3001\u9867\u5ba2\u60c5\u5831\u30921\u3064\u306e\u30b7\u30b9\u30c6\u30e0\u306b\u7d71\u5408\u3059\u308b\u3053\u3068\u3067\u3001\u3053\u308c\u3089\u306e\u554f\u984c\u3092\u89e3\u6c7a\u3057\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306f <a href=\"https:\/\/www.macnica.co.jp\/\">\u30de\u30af\u30cb\u30ab<\/a>Okta\u306eAuth0\u3068Databricks\u306eAI\u30c7\u30fc\u30bf\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306b\u3088\u308b\u9867\u5ba2ID\u7ba1\u7406\u306e\u5c02\u9580\u77e5\u8b58\u3002\u307e\u305f <a href=\"https:\/\/www.flect.co.jp\/\">\u30d5\u30ec\u30af\u30c8<\/a>\u306e\u30af\u30e9\u30a6\u30c9\u30d9\u30fc\u30b9\u306eID \u3068\u30c7\u30fc\u30bf\u7d71\u5408\u306e\u5c02\u9580\u77e5\u8b58\u3002\u4e21\u793e\u306e\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3068\u6d1e\u5bdf\u529b\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3053\u308c\u306b\u3088\u308a\u3001\u4f01\u696d\u306f\u30cb\u30fc\u30ba\u306b\u5408\u3063\u305f\u30c7\u30fc\u30bf\u30a4\u30f3\u30d5\u30e9\u3092\u69cb\u7bc9\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p><strong>\u3053\u3061\u3089\u3082\u304a\u8aad\u307f\u304f\u3060\u3055\u3044\uff1a <a class=\"p-url\" href=\"https:\/\/itbusinesstoday.com\/ja\/martech\/customer-experience\/trusthub-enhances-customer-engagement-with-braze-to-drive-business-growth\/\" rel=\"bookmark\">Trusthub\u3001Braze\u3068\u306e\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u5f37\u5316\u3057\u3001\u30d3\u30b8\u30cd\u30b9\u306e\u6210\u9577\u3092\u4fc3\u9032<\/a><\/strong><\/p>\n<p>\u3053\u306e\u53d6\u308a\u7d44\u307f\u306f\u3001\u696d\u754c\u306b\u304a\u3051\u308b\u3088\u308a\u5e83\u7bc4\u306a\u50be\u5411\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002\u4f01\u696d\u306f\u73fe\u5728\u3001\u30c7\u30fc\u30bf\u4e3b\u5c0e\u306e\u6226\u7565\u306b\u91cd\u70b9\u3092\u7f6e\u3044\u3066\u3044\u307e\u3059\u3002\u305d\u306e\u76ee\u7684\u306f\u3001\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3068\u9867\u5ba2\u7dad\u6301\u3092\u9ad8\u3081\u308b\u3053\u3068\u3067\u3059\u3002\u8cea\u306e\u9ad8\u3044\u9867\u5ba2\u30c7\u30fc\u30bf\u306f\u3001\u4f01\u696d\u304c\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff08LTV\uff09\u3092\u9ad8\u3081\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002\u307e\u305f\u3001\u7af6\u5408\u4ed6\u793e\u3068\u306e\u5dee\u5225\u5316\u306b\u3082\u5f79\u7acb\u3061\u307e\u3059\u3002\u4eca\u56de\u306e\u63d0\u643a\u306f\u3001\u30b9\u30e0\u30fc\u30ba\u306a\u30c7\u30fc\u30bf\u30fb\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306b\u5bfe\u3059\u308b\u30cb\u30fc\u30ba\u306e\u9ad8\u307e\u308a\u3092\u6d6e\u304d\u5f6b\u308a\u306b\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u306f\u3001\u4eca\u65e5\u306e\u30c7\u30b8\u30bf\u30eb\u3068\u9867\u5ba2\u91cd\u8996\u306e\u5e02\u5834\u306b\u304a\u3044\u3066\u91cd\u8981\u3067\u3059\u3002<\/p>","protected":false},"excerpt":{"rendered":"<p>Macnica and Flect have teamed up to launch a &#8220;Customer Data Utilization Solution.&#8221; This solution improves customer experience (CX) by simplifying data integration and visualization. Companies want to use customer data for personalized services. But they face challenges. These include fragmented data formats, scattered storage, and disconnected customer IDs. This collaboration solves these problems by merging customer information into one system. The solution blends Macnica\u2019s expertise in customer ID management with Okta\u2019s Auth0 and Databricks\u2019 AI data platform. It also includes Flect\u2019s expertise in cloud-based ID and data integration. The companies combine their technologies and insights. This helps businesses create a data infrastructure that fits their needs. Also Read: Trusthub [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":6813,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"wprm-recipe-roundup-name":"","wprm-recipe-roundup-description":"","postBodyCss":"","postBodyMargin":[],"postBodyPadding":[],"postBodyBackground":{"backgroundType":"classic","gradient":""},"footnotes":""},"categories":[208,188,211,92,237,206],"tags":[1555,978,991,1556,1557],"ppma_author":[572],"class_list":{"0":"post-6809","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-apac","8":"category-customer-experience","9":"category-japan","10":"category-martech","11":"category-news","12":"category-regional","13":"tag-customer-id","14":"tag-cx","15":"tag-data-integration","16":"tag-flect","17":"tag-macnica"},"yoast_head":"<!-- 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