{"id":6776,"date":"2025-02-25T11:49:35","date_gmt":"2025-02-25T11:49:35","guid":{"rendered":"https:\/\/itbusinesstoday.com\/?p=6776"},"modified":"2025-11-05T05:17:24","modified_gmt":"2025-11-05T05:17:24","slug":"capses-e-commerce-centralized-management-system-tokko-tencho-strengthens-customer-analysis-function","status":"publish","type":"post","link":"https:\/\/itbusinesstoday.com\/ja\/martech\/cloud-communications-martech\/capses-e-commerce-centralized-management-system-tokko-tencho-strengthens-customer-analysis-function\/","title":{"rendered":"\u30ab\u30d7\u30bb\u3001\u300c\u7279\u653b\u5929\u9802\u300d\u3092\u3088\u308a\u512a\u308c\u305f\u5206\u6790\u6a5f\u80fd\u3067\u30a2\u30c3\u30d7\u30b0\u30ec\u30fc\u30c9"},"content":{"rendered":"<?xml encoding=\"utf-8\" ?><p><a href=\"https:\/\/www.capsor.com\/\" data-no-translation=\"\">Capser<\/a> \u5f53\u793e\u306f\u3001EC\u4e00\u5143\u7ba1\u7406\u30b7\u30b9\u30c6\u30e0\u300c\u7279\u653b\u5929\u8077\u300d\u306e\u30d0\u30fc\u30b8\u30e7\u30f3\u30a2\u30c3\u30d7\u306b\u304a\u3044\u3066\u3001\u9867\u5ba2\u60c5\u5831\u3092\u96c6\u7d04\u3057\u3001EC\u30b5\u30a4\u30c8\u306e\u3042\u3089\u3086\u308b\u50be\u5411\u3092\u591a\u89d2\u7684\u306b\u53ef\u8996\u5316\u3067\u304d\u308b\u300c\u9867\u5ba2\u5206\u6790\u6a5f\u80fd\u300d\u3092\u30ea\u30ea\u30fc\u30b9\u3057\u307e\u3057\u305f\u3002<br>\nEC\u30b5\u30a4\u30c8\u306e\u8cfc\u5165\u8005\u60c5\u5831\u3092\u3082\u3068\u306b\u4f5c\u6210\u3001<\/p><p>&ndash; Number of unique users (aggregated by number of customers during the period and the ratio for each store)<\/p><p>&#12539;LTV (Lifetime Value) (The average purchase amount per purchase made by each customer during the period)<\/p><p>&#12539;New or repeat search (aggregated results for each purchase during the period)<\/p><p>&ndash; Repeat product trends (collecting which products repeat customers purchase for the second or subsequent times)<\/p><p>\u4ee5\u4e0b\u306e\u3053\u3068\u304c\u7c21\u5358\u306b\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\uff1a<\/p><p>\u672c\u6a5f\u80fd\u306e\u30ea\u30ea\u30fc\u30b9\u306b\u3088\u308a\u3001EC\u30b5\u30a4\u30c8\u3067\u8cfc\u8cb7\u3059\u308b\u304a\u5ba2\u69d8\u306e\u884c\u52d5\u30d1\u30bf\u30fc\u30f3\u3092\u7684\u78ba\u306b\u793a\u5506\u3057\u3001\u8cfc\u8cb7\u91d1\u984d\u3084\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306e\u5411\u4e0a\u306b\u6ce8\u529b\u3059\u308b\u3053\u3068\u3067\u3001\u3055\u3089\u306a\u308b\u9867\u5ba2\u6e80\u8db3\u3068\u58f2\u4e0a\u62e1\u5927\u306b\u8ca2\u732e\u3057\u307e\u3059\u3002<\/p><p><strong>\u3053\u3061\u3089\u3082\u304a\u8aad\u307f\u304f\u3060\u3055\u3044\uff1a <a class=\"p-url\" href=\"https:\/\/itbusinesstoday.com\/ja\/martech\/cloud-communications-martech\/housei-adds-new-functions-utilizing-ai-technology-to-its-cloud-based-digital-media-database-service-pixtock\/\" rel=\"bookmark\">HOUSEI adds new functions utilizing AI technology to its cloud-based digital media database service &ldquo;Pixtock&rdquo;<\/a><\/strong><\/p><p>\u7279\u653b\u5929\u5e33\u306e\u6a19\u6e96\u6a5f\u80fd\u3067\u306f\u3001\u5206\u6790\u7d50\u679c\u3092CSV\u5f62\u5f0f\u3067\u51fa\u529b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u3055\u3089\u306b\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3059\u308b\u3053\u3068\u3067\u3001\u72ec\u81ea\u306e\u96c6\u8a08\u9805\u76ee\u3084\u6761\u4ef6\u3092\u8ffd\u52a0\u3057\u305f\u308a\u3001\u5916\u90e8\u30b7\u30b9\u30c6\u30e0\uff08CRM\u3001MA\u30c4\u30fc\u30eb\u306a\u3069\uff09\u3068\u9023\u643a\u3057\u3066\u3001\u3088\u308a\u8a73\u7d30\u306a\u9867\u5ba2\u5206\u6790\u3092\u884c\u3046\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p><p>\u7279\u653b\u5929\u5e33\u306f\u3001\u901a\u8ca9\u904b\u55b6\u3067\u767a\u751f\u3059\u308b\u9762\u5012\u306a\u696d\u52d9\u3092\u30ef\u30f3\u30b9\u30c8\u30c3\u30d7\u3067\u51e6\u7406\u3067\u304d\u308b\u7dcf\u5408\u901a\u8ca9\u7ba1\u7406\u30b7\u30b9\u30c6\u30e0\u3067\u3059\u3002\u4e3b\u306a\u6a5f\u80fd\u306f\u3001\u53d7\u6ce8\u7ba1\u7406\u3001\u5546\u54c1\u30da\u30fc\u30b8\u7ba1\u7406\u3001\u5728\u5eab\u7ba1\u7406\u3001\u96c6\u8a08\u30fb\u30ec\u30dd\u30fc\u30c8\u6a5f\u80fd\u306a\u3069\u3002\u69d8\u3005\u306a\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u304c\u53ef\u80fd\u306a\u305f\u3081\u3001\u904b\u55b6\u5e97\u8217\u306e\u696d\u52d9\u30d5\u30ed\u30fc\u306b\u5408\u308f\u305b\u305f\u4f7f\u3044\u65b9\u304c\u3067\u304d\u308b\u306e\u304c\u7279\u5fb4\u3067\u3059\u3002<\/p><p><strong>\u30bd\u30fc\u30b9 <a href=\"https:\/\/prtimes.jp\/main\/html\/rd\/p\/000000012.000078637.html\" data-no-translation=\"\">PRTimes<\/a><\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Capser Inc. has released a customer analysis function in an upgrade to its EC centralized management system, Tokko Tenchou, which aggregates customer information and makes it possible to visualize all trend patterns on EC sites from multiple angles. Based on the purchaser information of the EC site,&ndash; Number of unique users (aggregated by number of customers during the period and the ratio for each store)&#12539;LTV (Lifetime Value) (The average purchase amount per purchase made by each customer during the period)&#12539;New or repeat search (aggregated results for each purchase during the period)&ndash; Repeat product trends (collecting which products repeat customers purchase for the second or subsequent times)It is now possible to [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":6790,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"wprm-recipe-roundup-name":"","wprm-recipe-roundup-description":"","postBodyCss":"","postBodyMargin":[],"postBodyPadding":[],"postBodyBackground":{"backgroundType":"classic","gradient":""},"footnotes":""},"categories":[208,189,211,92,237,206],"tags":[1536,384,1537,343,1535],"ppma_author":[205],"class_list":["post-6776","post","type-post","status-publish","format-standard","has-post-thumbnail","category-apac","category-cloud-communications-martech","category-japan","category-martech","category-news","category-regional","tag-capser","tag-cloud","tag-ec-management-system","tag-martech","tag-tokko-tencho"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Capse Boosts &quot;Tokko Tencho&quot; with Customer Insights<\/title>\n<meta name=\"description\" content=\"Capser has released a customer analysis function in an upgrade to its EC centralized management system, Tokko Tenchou.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/itbusinesstoday.com\/ja\/martech\/cloud-communications-martech\/capses-e-commerce-centralized-management-system-tokko-tencho-strengthens-customer-analysis-function\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Capse Boosts &quot;Tokko Tencho&quot; with Customer Insights\" \/>\n<meta property=\"og:description\" content=\"Capser has released a customer analysis function in an upgrade to its EC centralized management system, Tokko Tenchou.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/itbusinesstoday.com\/ja\/martech\/cloud-communications-martech\/capses-e-commerce-centralized-management-system-tokko-tencho-strengthens-customer-analysis-function\/\" \/>\n<meta property=\"og:site_name\" content=\"itbusinesstoday\" \/>\n<meta property=\"article:published_time\" content=\"2025-02-25T11:49:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-05T05:17:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/itbusinesstoday.com\/wp-content\/uploads\/2025\/02\/E-commerce-centralized-management-system-Tokko-Tencho-strengthens-customer-analysis-function.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"NewsDesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u57f7\u7b46\u8005\" \/>\n\t<meta name=\"twitter:data1\" content=\"NewsDesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u63a8\u5b9a\u8aad\u307f\u53d6\u308a\u6642\u9593\" \/>\n\t<meta name=\"twitter:data2\" content=\"2\u5206\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u30ab\u30d7\u30bb\u3001\u9867\u5ba2\u30a4\u30f3\u30b5\u30a4\u30c8\u3067\u300c\u7279\u653b\u5929\u4e0b\u300d\u3092\u5f8c\u62bc\u3057","description":"\u682a\u5f0f\u4f1a\u793e\u30ad\u30e3\u30d7\u30b5\u30fc\u306f\u3001EC\u4e00\u5143\u7ba1\u7406\u30b7\u30b9\u30c6\u30e0\u300c\u7279\u653b\u5929\u8077\u300d\u3092\u30d0\u30fc\u30b8\u30e7\u30f3\u30a2\u30c3\u30d7\u3057\u3001\u9867\u5ba2\u5206\u6790\u6a5f\u80fd\u3092\u30ea\u30ea\u30fc\u30b9\u3057\u307e\u3057\u305f\u3002.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/itbusinesstoday.com\/ja\/martech\/cloud-communications-martech\/capses-e-commerce-centralized-management-system-tokko-tencho-strengthens-customer-analysis-function\/","og_locale":"ja_JP","og_type":"article","og_title":"Capse Boosts \"Tokko Tencho\" with Customer Insights","og_description":"Capser has released a customer analysis function in an upgrade to its EC centralized management system, Tokko Tenchou.","og_url":"https:\/\/itbusinesstoday.com\/ja\/martech\/cloud-communications-martech\/capses-e-commerce-centralized-management-system-tokko-tencho-strengthens-customer-analysis-function\/","og_site_name":"itbusinesstoday","article_published_time":"2025-02-25T11:49:35+00:00","article_modified_time":"2025-11-05T05:17:24+00:00","og_image":[{"width":1200,"height":800,"url":"https:\/\/itbusinesstoday.com\/wp-content\/uploads\/2025\/02\/E-commerce-centralized-management-system-Tokko-Tencho-strengthens-customer-analysis-function.webp","type":"image\/webp"}],"author":"NewsDesk","twitter_card":"summary_large_image","twitter_misc":{"\u57f7\u7b46\u8005":"NewsDesk","\u63a8\u5b9a\u8aad\u307f\u53d6\u308a\u6642\u9593":"2\u5206"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/itbusinesstoday.com\/martech\/cloud-communications-martech\/capses-e-commerce-centralized-management-system-tokko-tencho-strengthens-customer-analysis-function\/#article","isPartOf":{"@id":"https:\/\/itbusinesstoday.com\/martech\/cloud-communications-martech\/capses-e-commerce-centralized-management-system-tokko-tencho-strengthens-customer-analysis-function\/"},"author":{"name":"NewsDesk","@id":"https:\/\/itbusinesstoday-68b209.ingress-baronn.ewp.live\/#\/schema\/person\/d58d81f55e8acd257ab63d49fb4ea812"},"headline":"Capse Upgrades &#8220;Tokko Tencho&#8221; 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