{"id":5409,"date":"2025-02-05T14:43:41","date_gmt":"2025-02-05T14:43:41","guid":{"rendered":"https:\/\/itbusinesstoday.com\/?p=5409"},"modified":"2025-04-16T16:04:04","modified_gmt":"2025-04-16T16:04:04","slug":"dentsu-japan-partners-with-channel-factory-to-boost-youtube-media-efficiency","status":"publish","type":"post","link":"https:\/\/itbusinesstoday.com\/ja\/martech\/advertising\/dentsu-japan-partners-with-channel-factory-to-boost-youtube-media-efficiency\/","title":{"rendered":"\u96fb\u901a\u3001YouTube\u306e\u30e1\u30c7\u30a3\u30a2\u52b9\u7387\u5316\u3067\u30c1\u30e3\u30f3\u30cd\u30eb\u30d5\u30a1\u30af\u30c8\u30ea\u30fc\u3068\u63d0\u643a"},"content":{"rendered":"

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\u30c1\u30e3\u30f3\u30cd\u30eb\u30d5\u30a1\u30af\u30c8\u30ea\u30fc\u306f\u3001YouTube Measurement Program\uff08YTMP\uff09\u306e\u30d1\u30fc\u30c8\u30ca\u30fc\u3068\u3057\u3066\u3001YouTube\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u30c7\u30fc\u30bf\u306b\u72ec\u81ea\u306e\u30a2\u30af\u30bb\u30b9\u6a29\u3092\u6301\u3061\u300190\u5146\u30d3\u30e5\u30fc\u306b\u53ca\u3076\u52d5\u753b\u3092\u5206\u6790\u30fb\u5206\u985e\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002DJIB\u306e\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u306f\u3001\u305d\u306e\u6df1\u3044\u30c7\u30b8\u30bf\u30eb\u52d5\u753b\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u6700\u3082\u95a2\u9023\u6027\u306e\u9ad8\u3044\u6d88\u8cbb\u8005\u306b\u78ba\u5b9f\u306b\u5e83\u544a\u3092\u5c4a\u3051\u3001\u5e83\u544a\u4e88\u7b97\u3092\u6700\u5927\u5316\u3059\u308b\u3001\u30a4\u30f3\u30d1\u30af\u30c8\u306e\u3042\u308b\u30c7\u30fc\u30bf\u4e3b\u5c0e\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u884c\u3046\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n

\u3055\u3089\u306b\u3001Channel Factory\u306e\u6700\u5148\u7aef\u306eCookieless\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u6210\u529f\u306b\u5c0e\u304f\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u904e\u53bb\u306e\u4e8b\u4f8b\u3067\u306f\u3001ROI\u304c\u5e73\u574717%\u5897\u52a0\u3057\u3001\u8cfc\u8cb7\u610f\u6b32\u304c\u5e73\u57479%\u5897\u52a0\u3057\u307e\u3057\u305f\u3002DJIB\u306f\u3001\u4eca\u56de\u306e\u63d0\u643a\u3092\u3001\u5730\u57df\u5e02\u5834\u306b\u95a2\u3059\u308b\u5e45\u5e83\u3044\u5c02\u9580\u77e5\u8b58\u3068Channel Factory\u306e\u5148\u9032\u7684\u306a\u30c4\u30fc\u30eb\u3092\u7d44\u307f\u5408\u308f\u305b\u3001\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3068\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u306e\u30d0\u30e9\u30f3\u30b9\u304c\u53d6\u308c\u305f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5b9f\u73fe\u3059\u308b\u305f\u3081\u306e\u91cd\u8981\u306a\u30b9\u30c6\u30c3\u30d7\u3068\u8003\u3048\u3066\u3044\u307e\u3059\u3002\u4e21\u793e\u306f\u3001\u8907\u96d1\u306a\u30c7\u30b8\u30bf\u30eb\u74b0\u5883\u306b\u304a\u3044\u3066\u3001\u6226\u7565\u304c\u6e2c\u5b9a\u53ef\u80fd\u306a\u7d50\u679c\u3092\u9054\u6210\u3057\u3001\u6d88\u8cbb\u8005\u306e\u5171\u611f\u3092\u5f97\u3089\u308c\u308b\u3088\u3046\u652f\u63f4\u3059\u308b\u3053\u3068\u3092\u76ee\u6307\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n

\u3053\u3061\u3089\u3082\u304a\u8aad\u307f\u304f\u3060\u3055\u3044\uff1a \u30de\u30b0\u30ca\u30a4\u30c8\u306f\u30b5\u30e0\u30b9\u30f3\u30a2\u30c9\u3068\u306e\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7\u3092\u5f37\u5316\u3057\u3001\u6771\u5357\u30a2\u30b8\u30a2\u306e\u30b5\u30e0\u30b9\u30f3TV\u30d7\u30e9\u30b9\u3067\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u5e83\u544a\u3092\u5c55\u958b<\/a><\/strong><\/h3>\n

\u3053\u306e\u30b3\u30e9\u30dc\u30ec\u30fc\u30b7\u30e7\u30f3\u306f\u3001\u5e83\u544a\u696d\u754c\u306e\u672a\u6765\u306b\u6cbf\u3063\u305f\u9769\u65b0\u6027\u3068\u6301\u7d9a\u53ef\u80fd\u6027\u306e\u80b2\u6210\u306b\u304a\u3044\u3066\u3001DJIB\u304c\u30ea\u30fc\u30c0\u30fc\u30b7\u30c3\u30d7\u3092\u767a\u63ee\u3059\u308b\u3068\u3044\u3046\u30b3\u30df\u30c3\u30c8\u30e1\u30f3\u30c8\u3092\u793a\u3059\u3082\u306e\u3067\u3059\u3002<\/p>\n

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\u300cDJIB \u3068\u306e\u63d0\u643a\u306f\u3001Channel Factory \u306b\u3068\u3063\u3066\u753b\u671f\u7684\u306a\u77ac\u9593\u3067\u3059\u3002\u5f53\u793e\u306e YouTube \u6700\u9069\u5316\u306e\u5c02\u9580\u77e5\u8b58\u3092 DJIB \u306e\u30b0\u30ed\u30fc\u30d0\u30eb\u306a\u9867\u5ba2\u30d9\u30fc\u30b9\u306b\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u3042\u3089\u3086\u308b\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u304c\u52b9\u7387\u3092\u6700\u5927\u5316\u3057\u306a\u304c\u3089\u512a\u308c\u305f\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u9054\u6210\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002\u79c1\u305f\u3061\u306e\u30b3\u30f3\u30c6\u30af\u30b9\u30c8\u30fb\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3068\u30e1\u30c7\u30a3\u30a2\u6700\u9069\u5316\u306f\u3001DJIB\u306e\u6226\u7565\u7684\u30a2\u30d7\u30ed\u30fc\u30c1\u3068\u7d44\u307f\u5408\u308f\u3055\u308c\u3001\u4e16\u754c\u4e2d\u306e\u4e3b\u8981\u5e02\u5834\u306e\u30d6\u30e9\u30f3\u30c9\u306b\u5b9a\u91cf\u7684\u306a\u7d50\u679c\u3092\u3082\u305f\u3089\u3059\u3067\u3057\u3087\u3046\u3002\"<\/p>\n

\u96fb\u901a\u30b8\u30e3\u30d1\u30f3\u30fb\u30a4\u30f3\u30bf\u30fc\u30ca\u30b7\u30e7\u30ca\u30eb\u30fb\u30d6\u30e9\u30f3\u30ba \u30c1\u30fc\u30d5\u30fb\u30b9\u30c8\u30e9\u30c6\u30b8\u30fc\u30fb\u30aa\u30d5\u30a3\u30b5\u30fc\u306e\u661f\u9686\u4e5f\u306f\u3001\u6b21\u306e\u3088\u3046\u306b\u8ff0\u3079\u3066\u3044\u307e\u3059\uff1a<\/p>\n

\u300cDJIB\u3067\u306f\u3001\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u306b\u3088\u308a\u591a\u304f\u306e\u4fa1\u5024\u3092\u63d0\u4f9b\u3059\u308b\u65b9\u6cd5\u3092\u5e38\u306b\u6a21\u7d22\u3057\u3066\u3044\u307e\u3059\u3002Channel Factory\u3068\u306e\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7\u306b\u3088\u308a\u3001\u79c1\u305f\u3061\u306f\u8ab0\u3088\u308a\u3082\u30c7\u30b8\u30bf\u30eb\u52d5\u753b\u3092\u7406\u89e3\u3057\u3001\u7cbe\u5ea6\u306e\u9ad8\u3044\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3068\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u52b9\u7387\u5316\u306b\u3088\u3063\u3066YouTube\u30e1\u30c7\u30a3\u30a2\u6226\u7565\u3092\u5f37\u5316\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u696d\u754c\u304c\u5e38\u306b\u9032\u5316\u3059\u308b\u4e2d\u3001\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u306e\u76ee\u6a19\u3092\u4e0a\u56de\u308b\u6700\u5148\u7aef\u306e\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u63d0\u4f9b\u3057\u7d9a\u3051\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\"<\/p>\n

\u30bd\u30fc\u30b9 PR TIMES<\/a><\/strong><\/p>","protected":false},"excerpt":{"rendered":"

Dentsu Japan International Brands Inc., a leading communications agency in the Japanese advertising market, has partnered with Channel Factory, a company specializing in contextual targeting and media optimization on YouTube, to announce ways for brands to increase user engagement in a more effective and privacy-conscious manner. This collaboration reflects DJIB’s commitment to driving innovation in the industry while meeting the evolving expectations of both consumers and regulators. As a YouTube Measurement Program (YTMP) partner, Channel Factory has unique access to YouTube performance data, enabling it to analyze and categorize videos across 90 trillion views. Leveraging its deep digital video insights, DJIB’s clients can create impactful, data-driven campaigns that ensure their 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Japan Partners with Channel Factory<\/title>\n<meta name=\"description\" content=\"Dentsu Japan partners with Channel Factory to boost brand engagement on YouTube with effective, privacy-conscious targeting\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/itbusinesstoday.com\/ja\/martech\/dentsu-japan-partners-with-channel-factory-to-boost-youtube-media-efficiency\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dentsu Japan Partners with Channel Factory\" \/>\n<meta property=\"og:description\" content=\"Dentsu Japan partners with Channel Factory to boost brand engagement on YouTube with effective, privacy-conscious targeting\" \/>\n<meta property=\"og:url\" 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