{"id":4178,"date":"2025-01-16T13:17:12","date_gmt":"2025-01-16T13:17:12","guid":{"rendered":"https:\/\/itbusinesstoday.com\/?p=4178"},"modified":"2025-04-16T16:04:53","modified_gmt":"2025-04-16T16:04:53","slug":"hakuhodo-and-iridge-form-capital-and-business-alliance-to-transform-customer-touchpoints","status":"publish","type":"post","link":"https:\/\/itbusinesstoday.com\/ja\/martech\/crm\/hakuhodo-and-iridge-form-capital-and-business-alliance-to-transform-customer-touchpoints\/","title":{"rendered":"\u535a\u5831\u5802\u3068\u30a2\u30a4\u30ea\u30c3\u30b8\u3001\u9867\u5ba2\u63a5\u70b9\u306e\u5909\u9769\u306b\u5411\u3051\u305f\u8cc7\u672c\u30fb\u696d\u52d9\u63d0\u643a\u3092\u7de0\u7d50"},"content":{"rendered":"<p>\u682a\u5f0f\u4f1a\u793e\u30a2\u30a4\u30ea\u30c3\u30b8\u306f\u3001\u682a\u5f0f\u4f1a\u793e\u535a\u5831\u5802\u3068\u306e\u9593\u3067\u3001\u30c7\u30de\u30f3\u30c9\u30c1\u30a7\u30fc\u30f3\u3084\u9867\u5ba2\u63a5\u70b9\u306e\u5909\u9769\u306b\u5411\u3051\u305f\u5354\u696d\u306e\u62e1\u5927\u3092\u76ee\u7684\u3068\u3057\u305f\u8cc7\u672c\u696d\u52d9\u63d0\u643a\u5951\u7d04\u3092\u7de0\u7d50\u3057\u3001\u535a\u5831\u5802\u3092\u5272\u5f53\u5148\u3068\u3059\u308b\u7b2c\u4e09\u8005\u5272\u5f53\u5897\u8cc7\u3092\u5b9f\u65bd\u3059\u308b\u3053\u3068\u3092\u6c7a\u8b70\u3044\u305f\u3057\u307e\u3057\u305f\u306e\u3067\u304a\u77e5\u3089\u305b\u3044\u305f\u3057\u307e\u3059\u3002<\/p>\n<p>\u540c\u6642\u306b\u3001\u30a2\u30d7\u30ea\u958b\u767a\u3092\u4e2d\u5fc3\u306b\u3001\u30c7\u30de\u30f3\u30c9\u30c1\u30a7\u30fc\u30f3\u3084\u9867\u5ba2\u63a5\u70b9\u306e\u5909\u9769\u306b\u53d6\u308a\u7d44\u3080\u5408\u5f01\u4f1a\u793e\u306e\u8a2d\u7acb\u3082\u6c7a\u5b9a\u3057\u307e\u3057\u305f\u3002<\/p>\n<p><strong>\u30c7\u30de\u30f3\u30c9\u30c1\u30a7\u30fc\u30f3\u5909\u9769\u306e\u52a0\u901f<\/strong><\/p>\n<p>\u30c7\u30b8\u30bf\u30eb\u30c8\u30e9\u30f3\u30b9\u30d5\u30a9\u30fc\u30e1\u30fc\u30b7\u30e7\u30f3\uff08DX\uff09\u306e\u6d78\u900f\u306b\u3088\u308a\u3001\u4f01\u696d\u306e\u30b5\u30d7\u30e9\u30a4\u30c1\u30a7\u30fc\u30f3\u6700\u9069\u5316\u30cb\u30fc\u30ba\u306f\u4e00\u5de1\u3057\u3001\u6210\u719f\u671f\u3092\u8fce\u3048\u3066\u3044\u307e\u3059\u3002\u305d\u306e\u3088\u3046\u306a\u4e2d\u3001\u751f\u6d3b\u8005\u4fa1\u5024\u30c7\u30b6\u30a4\u30f3\u3092\u8b33\u3046\u535a\u5831\u5802\u306f\u3001\u751f\u6d3b\u8005\u3068\u306e\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u304b\u3089\u751f\u307e\u308c\u308b\u69d8\u3005\u306a\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u3001\u4f01\u696d\u6d3b\u52d5\u306e\u3042\u3089\u3086\u308b\u5834\u9762\u3067\u6a5f\u52d5\u7684\u306a\u610f\u601d\u6c7a\u5b9a\u3092\u5b9f\u73fe\u3059\u308b\u300c\u30c7\u30de\u30f3\u30c9\u30c1\u30a7\u30fc\u30f3\u30c8\u30e9\u30f3\u30b9\u30d5\u30a9\u30fc\u30e1\u30fc\u30b7\u30e7\u30f3\u300d\u3092\u63a8\u9032\u3057\u3066\u3044\u307e\u3059\u3002\u65b0\u4f1a\u793e\u306f\u3001\u535a\u5831\u5802\u304c\u6301\u3064\u3042\u3089\u3086\u308b\u751f\u6d3b\u8005\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u3092\u30c7\u30b6\u30a4\u30f3\u3059\u308b\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d3\u30c6\u30a3\u3068\u3001\u30a2\u30a4\u30ea\u30c3\u30b8\u304c\u6301\u3064\u5927\u898f\u6a21\u30a2\u30d7\u30ea\u958b\u767a\u3092\u884c\u3046\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u529b\u30fb\u958b\u767a\u529b\u3092\u878d\u5408\u3057\u3001\u30a2\u30d7\u30ea\u3092\u306f\u3058\u3081\u3068\u3059\u308b\u69d8\u3005\u306a\u30aa\u30a6\u30f3\u30c9\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u3092\u958b\u767a\u3057\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u69d8\u3005\u306a\u6d88\u8cbb\u8005\u30c7\u30fc\u30bf\u304c\u751f\u6210\u3055\u308c\u3001\u3053\u306e\u6d88\u8cbb\u8005\u30c7\u30fc\u30bf\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306b\u3088\u308a\u3001\u69d8\u3005\u306a\u9867\u5ba2\u63a5\u70b9\uff08\u5e97\u8217\u8ca9\u58f2\u3001\u5e83\u544a\u30fb\u8ca9\u4fc3\u3001CRM\u3001\u30a2\u30d5\u30bf\u30fc\u30b5\u30fc\u30d3\u30b9\uff09\u306e\u4fa1\u5024\u304c\u3055\u3089\u306b\u9ad8\u307e\u308a\u3001\u30c7\u30de\u30f3\u30c9\u30c1\u30a7\u30fc\u30f3\u5909\u9769\u304c\u52a0\u901f\u3057\u307e\u3059\u3002<\/p>\n<p>\u30a2\u30d7\u30ea\u958b\u767a\u5e02\u5834\u306f\u73fe\u5728\u3082\u6210\u9577\u8ecc\u9053\u306b\u3042\u308a\u3001AI\u306a\u3069\u306e\u65b0\u6280\u8853\u306e\u53f0\u982d\u306b\u3088\u308a\u4eca\u5f8c\u3082\u62e1\u5927\u304c\u898b\u8fbc\u307e\u308c\u3066\u3044\u307e\u3059\u3002\u307e\u305f\u3001\u30a2\u30d7\u30ea\u306f\u6d88\u8cbb\u8005\u30c7\u30fc\u30bf\u3092\u84c4\u7a4d\u3059\u308b\u57fa\u76e4\u3067\u3042\u308b\u305f\u3081\u3001CRM\u3084\u5404\u7a2e\u30b7\u30b9\u30c6\u30e0\u958b\u767a\u3001\u30c7\u30fc\u30bf\u6d3b\u7528\u306a\u3069\u9b45\u529b\u7684\u306a\u5468\u8fba\u5e02\u5834\u3082\u5b58\u5728\u3057\u307e\u3059\u3002<\/p>\n<p>\u535a\u5831\u5802\u306f\u3001\u3053\u306e\u3088\u3046\u306a\u5e02\u5834\u74b0\u5883\u306b\u5bfe\u5fdc\u3057\u3001\u4f01\u696d\u30a2\u30d7\u30ea\u3092\u4e2d\u5fc3\u3068\u3057\u305f\u30aa\u30a6\u30f3\u30c9\u958b\u767a\u9818\u57df\u306b\u304a\u3044\u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<a href=\"https:\/\/prtimes.jp\/main\/html\/rd\/p\/000000510.000011255.html\">PR\u30bf\u30a4\u30e0\u30ba<\/a><\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>iRidge Inc.\u00a0 announced that it has resolved to enter into a capital and business agreement with Hakuhodo Inc. with the aim of expanding collaboration toward transforming the demand chain and customer touchpoints, and to issue new shares through a third-party allotment to Hakuhodo. At the same time, we have decided to establish a joint venture company that will carry out transformational work on the demand chain and customer touchpoints, focusing on app development. Accelerating demand chain transformation With the spread of digital transformation (DX), companies&#8217; needs for optimizing their supply chains have come full circle and are now reaching maturity. In this context, Hakuhodo, which claims to provide consumer value [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":4186,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"wprm-recipe-roundup-name":"","wprm-recipe-roundup-description":"","postBodyCss":"","postBodyMargin":[],"postBodyPadding":[],"postBodyBackground":{"backgroundType":"classic","gradient":""},"footnotes":""},"categories":[187,92,237],"tags":[323,321,322,319,320,105,106],"ppma_author":[205],"class_list":{"0":"post-4178","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-crm","8":"category-martech","9":"category-news","10":"tag-business-agreement","11":"tag-crm","12":"tag-customer-touchpoints","13":"tag-hakuhodo","14":"tag-iridge","15":"tag-itbusinesstoday","16":"tag-news"},"yoast_head":"<!-- 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