{"id":41279,"date":"2026-11-11T12:48:24","date_gmt":"2026-11-11T12:48:24","guid":{"rendered":"https:\/\/itbusinesstoday.com\/?p=41279"},"modified":"2026-11-11T12:48:24","modified_gmt":"2026-11-11T12:48:24","slug":"cresta-launches-ai-platform-to-enhance-shop-japans-customer-experience","status":"publish","type":"post","link":"https:\/\/itbusinesstoday.com\/ja\/tech\/business-tech\/cresta-launches-ai-platform-to-enhance-shop-japans-customer-experience\/","title":{"rendered":"\u30af\u30ec\u30b9\u30bf\u3001Shop Japan\u306e\u9867\u5ba2\u4f53\u9a13\u3092\u5411\u4e0a\u3055\u305b\u308bAI\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u30ea\u30ea\u30fc\u30b9\u3057\u305f"},"content":{"rendered":"<?xml encoding=\"utf-8\" ?><p><a href=\"https:\/\/www.shopjapan.co.jp\/\" data-no-translation=\"\">Company behind Shop Japan<\/a>, \u3001\u30aa\u30fc\u30af\u30ed\u30fc\u30f3\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u4ee5\u4e0b\u3092\u6d3b\u7528\u3059\u308b <a href=\"https:\/\/cresta.com\/cresta-japan\" data-no-translation=\"\">Cresta<\/a>\u2019\u306e\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30fc\u30d3\u30b9\u304a\u3088\u3073\u58f2\u4e0a\u62e1\u5927\u306b\u5411\u3051\u305fAI\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3060\u3002\u540c\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306f2026\u5e7412\u6708\u307e\u3067\u306b\u9867\u5ba2\u304b\u3089\u306e\u96fb\u8a71\u5bfe\u5fdc\u3092\u958b\u59cb\u3057\u3001\u305d\u306e\u5f8c\u3001\u540c\u793e\u306e\u305d\u306e\u4ed6\u306e\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30fc\u30d3\u30b9\u696d\u52d9\u3078\u3068\u6bb5\u968e\u7684\u306b\u5c55\u958b\u3055\u308c\u308b\u4e88\u5b9a\u3060\u3002.<\/p><p>Cresta\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306f\u3001\u81ea\u52d5\u5fdc\u7b54\u3001\u30aa\u30da\u30ec\u30fc\u30bf\u30fc\u306b\u3088\u308b\u30e9\u30a4\u30d6\u30b5\u30dd\u30fc\u30c8\u3001\u4f1a\u8a71\u5206\u6790\u3092\u7d44\u307f\u5408\u308f\u305b\u305f\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u578b\u3060\u3002\u65e5\u672c\u8a9e\u306e\u4f1a\u8a71\u3092\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u8a8d\u8b58\u3057\u3001\u6210\u529f\u3057\u305f\u9867\u5ba2\u5bfe\u5fdc\u304b\u3089\u5b66\u7fd2\u3057\u3001\u305d\u306e\u77e5\u898b\u3092\u6d3b\u7528\u3057\u3066\u305d\u306e\u5f8c\u306e\u4f1a\u8a71\u3092\u6539\u5584\u3059\u308b\u3002.<\/p><p>\u300cShop Japan\u300d\u306e\u6ce8\u6587\u306f\u3001\u30c6\u30ec\u30d3\u3001\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u3001\u304a\u3088\u3073\u5b9f\u5e97\u8217\u3092\u901a\u3058\u3066\u884c\u308f\u308c\u308b\u3002\u653e\u9001\u5f8c\u306e\u52a0\u5165\u8005\u304b\u3089\u306e\u96fb\u8a71\u304c\u6bba\u5230\u3057\u3001\u5bfe\u5fdc\u304c\u56f0\u96e3\u306b\u306a\u308b\u3053\u3068\u3082\u3042\u308a\u3001\u8cfc\u5165\u306b\u95a2\u3059\u308b\u554f\u3044\u5408\u308f\u305b\u3092\u3059\u3079\u3066\u51e6\u7406\u3067\u304d\u306a\u3044\u5834\u5408\u3082\u3042\u308b\u3002\u672c\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306f\u3001\u3053\u3046\u3057\u305f\u50be\u5411\u3092\u88dc\u3046\u3082\u306e\u3067\u3042\u308b\u3002.<\/p><p>\u3053\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306b\u306f4\u3064\u306e\u6a5f\u80fd\u304c\u3042\u308b\u3002AI\u30a8\u30fc\u30b8\u30a7\u30f3\u30c8\u304c\u57fa\u672c\u7684\u306a\u554f\u3044\u5408\u308f\u305b\u306b\u5bfe\u5fdc\u3059\u308b\u305f\u3081\u3001\u30aa\u30da\u30ec\u30fc\u30bf\u30fc\u306f\u4eba\u9593\u306b\u3057\u304b\u5bfe\u5fdc\u3067\u304d\u306a\u3044\u4f1a\u8a71\u306b\u3088\u308a\u591a\u304f\u306e\u6642\u9593\u3092\u5272\u3051\u308b\u3088\u3046\u306b\u306a\u308b\u3002\u7e41\u5fd9\u6642\u306b\u306f\u3001\u30aa\u30da\u30ec\u30fc\u30bf\u30fc\u306b\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306e\u30ac\u30a4\u30c0\u30f3\u30b9\u304c\u9001\u4fe1\u3055\u308c\u3001\u60c5\u5831\u3092\u53c2\u7167\u3057\u3066\u96fb\u8a71\u306b\u5fdc\u5bfe\u3059\u308b\u3053\u3068\u3067\u3001\u58f2\u4e0a\u6a5f\u4f1a\u3092\u9003\u3059\u3053\u3068\u306a\u304f\u5bfe\u5fdc\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308b\u3002.<\/p><h4>\u3053\u3061\u3089\u3082\u304a\u8aad\u307f\u304f\u3060\u3055\u3044\uff1a <a class=\"p-url\" href=\"https:\/\/itbusinesstoday.com\/ja\/tech\/business-tech\/open-and-ntt-at-integrate-ai-and-rpa-automation-platforms\/\" rel=\"bookmark\">Open\u3068NTT-AT\u3001AI\u304a\u3088\u3073RPA\u81ea\u52d5\u5316\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u7d71\u5408<\/a><\/h4><p>\u307e\u305f\u3001Cresta\u306f\u3001\u512a\u79c0\u306a\u30aa\u30da\u30ec\u30fc\u30bf\u30fc\u306b\u3088\u308b\u6210\u529f\u4e8b\u4f8b\u3092\u6d3b\u304b\u3057\u3001\u305d\u306e\u30ce\u30a6\u30cf\u30a6\u3092\u30b3\u30f3\u30bf\u30af\u30c8\u30bb\u30f3\u30bf\u30fc\u5168\u4f53\u3067\u5171\u6709\u3067\u304d\u308b\u3088\u3046\u306b\u3059\u308b\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u5bfe\u5fdc\u306e\u8cea\u304c\u5411\u4e0a\u3057\u3001\u3088\u308a\u9867\u5ba2\u306b\u5408\u308f\u305b\u305f\u5546\u54c1\u63d0\u6848\u304c\u53ef\u80fd\u3068\u306a\u308a\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3068\u6ce8\u6587\u984d\u306e\u5411\u4e0a\u306b\u3064\u306a\u304c\u308b\u3002.<\/p><p>\u3053\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306f\u3001\u65e2\u5b58\u306e\u30b3\u30f3\u30bf\u30af\u30c8\u30bb\u30f3\u30bf\u30fc\u306e\u6280\u8853\u3084\u30a4\u30f3\u30d5\u30e9\u3092\u88dc\u5b8c\u3059\u308b\u3082\u306e\u3067\u3042\u308a\u3001\u65b0\u3057\u3044\u30cf\u30fc\u30c9\u30a6\u30a7\u30a2\u3084\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u3078\u306e\u6295\u8cc7\u306f\u5fc5\u8981\u306a\u3044\u3002\u307e\u305f\u3001\u5b8c\u5168\u306bAI\u306b\u4f9d\u5b58\u3059\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u4eba\u5de5\u77e5\u80fd\u3068\u4eba\u9593\u306e\u77e5\u6027\u3092\u7d44\u307f\u5408\u308f\u305b\u3066\u6d3b\u7528\u3057\u3066\u3044\u308b\u3002.<\/p><p>\u540c\u793e\u306f\u3001\u3053\u306e\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u3092\u65e5\u672c\u306b\u304a\u3051\u308b\u4eba\u9593\u3068AI\u306e\u5354\u50cd\u306e\u30e2\u30c7\u30eb\u3068\u3057\u3066\u63a1\u7528\u3059\u308b\u610f\u5411\u3060\u3002\u30af\u30ec\u30b9\u30bf\u306f\u3001\u5c0f\u58f2\u3001\u901a\u4fe1\u3001\u91d1\u878d\u3001\u65c5\u884c\u306e\u5404\u696d\u754c\u3068\u306e\u63d0\u643a\u3092\u3055\u3089\u306b\u62e1\u5927\u3057\u3001\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u5411\u4e0a\u3092\u56f3\u308b\u3002.<\/p>","protected":false},"excerpt":{"rendered":"<p>Company behind Shop Japan, Oaklawn Marketing, will use Cresta&rsquo;s AI platform for customer service and sales growth. The platform will start to take customer calls by December 2026 and roll out progressively into the rest of the company&rsquo;s customer service functions.Cresta&rsquo;s platform is a hybrid between automated responses, live assistance from human operators and conversation analysis. It perceives Japanese conversations in real time, learns from successful customer interactions and uses this knowledge to enhance subsequent conversations.Shop Japan are made via the television, the internet and in stores. Subscriber call peaks after the broadcasts are sometimes difficult to handle and do not always allow for handling all purchase inquiries. This trend [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":41300,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"wprm-recipe-roundup-name":"","wprm-recipe-roundup-description":"","postBodyCss":"","postBodyMargin":[],"postBodyPadding":[],"postBodyBackground":{"backgroundType":"classic","gradient":""},"footnotes":""},"categories":[208,185,211,237,206,85],"tags":[1323,2168,10303,16806,16809],"ppma_author":[572],"class_list":["post-41279","post","type-post","status-publish","format-standard","has-post-thumbnail","category-apac","category-business-tech","category-japan","category-news","category-regional","category-tech","tag-ai-agents","tag-ai-platform","tag-analysis","tag-cresta","tag-shop-japan"],"yoast_head":"<!-- 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and streamline service interactions.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/itbusinesstoday.com\/ja\/tech\/business-tech\/cresta-launches-ai-platform-to-enhance-shop-japans-customer-experience\/\" \/>\n<meta property=\"og:site_name\" content=\"itbusinesstoday\" \/>\n<meta property=\"article:published_time\" content=\"2026-11-11T12:48:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/itbusinesstoday.com\/wp-content\/uploads\/2026\/11\/Cresta-introduces-AI-platform-to-improve-customer-experience-at-Shop-Japan.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"ITBT StaffWriter\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u57f7\u7b46\u8005\" \/>\n\t<meta name=\"twitter:data1\" content=\"ITBT StaffWriter\" \/>\n\t<meta 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