{"id":41275,"date":"2026-11-11T12:48:17","date_gmt":"2026-11-11T12:48:17","guid":{"rendered":"https:\/\/itbusinesstoday.com\/?p=41275"},"modified":"2026-11-11T12:48:17","modified_gmt":"2026-11-11T12:48:17","slug":"cresta-and-bellsystem24-advance-human-ai-contact-centers","status":"publish","type":"post","link":"https:\/\/itbusinesstoday.com\/ja\/tech\/ai\/cresta-and-bellsystem24-advance-human-ai-contact-centers\/","title":{"rendered":"\u30af\u30ec\u30b9\u30bf\u3068BellSystem24\u3001\u4eba\u9593\u3068AI\u304c\u9023\u643a\u3059\u308b\u30b3\u30f3\u30bf\u30af\u30c8\u30bb\u30f3\u30bf\u30fc\u3092\u63a8\u9032\u3059\u308b"},"content":{"rendered":"

Cresta<\/a> \u305d\u3057\u3066 BellSystem24<\/a> are working together to create a joint verification program to establish contact centers powered by human agents working alongside AI agents. Cresta will leverage its conversation analysis AI with BellSystem24’s Hybrid Operation Loop® a generative AI-powered contact center automation software.<\/p>

The program will explore ways that insights from customer conversations can enhance operator support, automation, and the customer experience. It is also Cresta’s first program with a large BPO provider in Japan.<\/p>

Japanese contact centres suffer from labour shortages and difficulties recruiting staff, even though demand for first-class customer care is increasing. At the same time, we’re leaving important feedback from consumers on the table because it’s simply too time-consuming to manually monitor all the many conversations taking place. Improving operational safety for call centre agents is also an important issue, especially since measures to prevent customer harassment will become mandatory from October 1, 2026.<\/p>

In the verification, Cresta’s AI will evaluate conversations for inquiry trends, resolution, and customer satisfaction, and BellSystem24 will combine the insights from Cresta and provide knowledge creation and agent support through Hybrid Operation Loop.<\/p>

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\u3053\u3061\u3089\u3082\u304a\u8aad\u307f\u304f\u3060\u3055\u3044\uff1a NVIDIA\u3001\u65e5\u672c\u306b\u304a\u3051\u308b\u30a8\u30fc\u30b8\u30a7\u30f3\u30c8\u578bAI\u958b\u767a\u5411\u3051\u306e\u5408\u6210\u30c7\u30fc\u30bf\u30bb\u30c3\u30c8\u3092\u516c\u958b\u3057\u305f<\/a><\/h4>

\u3053\u308c\u3089\u306e\u4f01\u696d\u306f\u3001\u4ee5\u4e0b\u306e\u3053\u3068\u3092\u76ee\u6307\u3057\u3066\u3044\u308b\u3002\u4eba\u9593\u3068AI\u306e\u30c1\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u4fc3\u9032\u3059\u308b\u3053\u3068\u3002\u696d\u52d9\u62c5\u5f53\u8005\u304c\u5fc5\u8981\u306b\u5fdc\u3058\u3066\u5c02\u9580\u5bb6\u306e\u30b9\u30ad\u30eb\u3092\u6d3b\u7528\u3067\u304d\u308b\u3088\u3046\u652f\u63f4\u3059\u308b\u3053\u3068\u3002\u9867\u5ba2\u304b\u3089\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u5b9f\u7528\u7684\u306a\u60c5\u5831\u306b\u5909\u3048\u3001\u30aa\u30da\u30ec\u30fc\u30bf\u30fc\u304c\u30b5\u30fc\u30d3\u30b9\u3084\u88fd\u54c1\u3092\u6539\u5584\u3067\u304d\u308b\u3088\u3046\u652f\u63f4\u3059\u308b\u3053\u3068\u3060\u3002.<\/p>

\u3053\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306f\u3001AI\u30a8\u30fc\u30b8\u30a7\u30f3\u30c8\u3001\u30aa\u30da\u30ec\u30fc\u30bf\u30fc\u306b\u3088\u308b\u30b5\u30dd\u30fc\u30c8\u3001\u4f1a\u8a71\u5206\u6790\u3092\u3001\u65e2\u5b58\u306e\u30b3\u30f3\u30bf\u30af\u30c8\u30bb\u30f3\u30bf\u30fc\u30a4\u30f3\u30d5\u30e9\u3092\u57fa\u76e4\u3068\u3057\u3066\u3001\u30b7\u30fc\u30e0\u30ec\u30b9\u306a\u30b7\u30b9\u30c6\u30e0\u306b\u7d71\u5408\u3057\u3066\u3044\u308b\u3002.<\/p>

\u627f\u8a8d\u5f8c\u3001\u3053\u308c\u3089\u306e\u4f01\u696d\u306f\u3001\u65e5\u672c\u306b\u304a\u3051\u308b\u5c0e\u5165\u652f\u63f4\u3068\u9867\u5ba2\u3078\u306e\u63d0\u6848\u3092\u3055\u3089\u306b\u5145\u5b9f\u3055\u305b\u308b\u3068\u3068\u3082\u306b\u3001\u73fe\u5730\u5e02\u5834\u306e\u30cb\u30fc\u30ba\u306b\u5408\u308f\u305b\u305f\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u6a21\u7d22\u3059\u308b\u4e88\u5b9a\u3060<\/p>","protected":false},"excerpt":{"rendered":"

Cresta and BellSystem24 are working together to create a joint verification program to establish contact centers powered by human agents working alongside AI agents. Cresta will leverage its conversation analysis AI with BellSystem24’s Hybrid Operation Loop® a generative AI-powered contact center automation software.The program will explore ways that insights from customer conversations can enhance operator support, automation, and the customer experience. It is also Cresta’s first program with a large BPO provider in Japan.Japanese contact centres suffer from labour shortages and difficulties recruiting staff, even though demand for first-class customer care is increasing. At the same time, we’re leaving important feedback from consumers on the table because it’s simply too […]<\/p>\n","protected":false},"author":7,"featured_media":41298,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"wprm-recipe-roundup-name":"","wprm-recipe-roundup-description":"","postBodyCss":"","postBodyMargin":[],"postBodyPadding":[],"postBodyBackground":{"backgroundType":"classic","gradient":""},"footnotes":""},"categories":[186,208,211,237,206,85],"tags":[1323,3208,16805,16806,14975],"ppma_author":[572],"class_list":["post-41275","post","type-post","status-publish","format-standard","has-post-thumbnail","category-ai","category-apac","category-japan","category-news","category-regional","category-tech","tag-ai-agents","tag-bellsystem24","tag-bpo-provider","tag-cresta","tag-verification"],"yoast_head":"\nCresta, BellSystem24 Drive the Future of Contact Centers<\/title>\n<meta name=\"description\" content=\"Cresta and BellSystem24 are advancing a collaborative contact center model that brings together human employees and artificial intelligence.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/itbusinesstoday.com\/ja\/tech\/ai\/cresta-and-bellsystem24-advance-human-ai-contact-centers\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cresta, BellSystem24 Drive the Future of Contact Centers\" \/>\n<meta property=\"og:description\" content=\"Cresta and BellSystem24 are advancing a collaborative contact center model that brings together human employees and artificial intelligence.\" \/>\n<meta property=\"og:url\" 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