{"id":40915,"date":"2026-11-03T10:45:32","date_gmt":"2026-11-03T10:45:32","guid":{"rendered":"https:\/\/itbusinesstoday.com\/?p=40915"},"modified":"2026-11-03T10:45:32","modified_gmt":"2026-11-03T10:45:32","slug":"fourkites-and-chorus-launch-store-marketing-intelligence","status":"publish","type":"post","link":"https:\/\/itbusinesstoday.com\/ja\/martech\/marketing\/fourkites-and-chorus-launch-store-marketing-intelligence\/","title":{"rendered":"FourKites\u3068Chorus\u304c\u5e97\u8217\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u30a4\u30f3\u30c6\u30ea\u30b8\u30a7\u30f3\u30b9\u3092\u30ea\u30ea\u30fc\u30b9\u3057\u305f"},"content":{"rendered":"

FourKites<\/a> \u305d\u3057\u3066 Chorus<\/a> \u540c\u793e\u306f\u3001\u300cStore Marketing Intelligence\u300d\u3068\u3044\u3046\u30b5\u30fc\u30d3\u30b9\u3092\u7acb\u3061\u4e0a\u3052\u305f\u3002\u3053\u306e\u30b5\u30fc\u30d3\u30b9\u306f\u3001\u6d88\u8cbb\u8ca1\u3001\u98df\u54c1\u30fb\u98f2\u6599\u3001\u5c0f\u58f2\u30d6\u30e9\u30f3\u30c9\u306e\u5404\u4f01\u696d\u304c\u3001\u8ca9\u4fc3\u7528\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u304c\u88fd\u9020\u65bd\u8a2d\u304b\u3089\u5c0f\u58f2\u5e97\u306e\u58f2\u308a\u5834\u3078\u3068\u79fb\u52d5\u3059\u308b\u904e\u7a0b\u3092\u3001\u7aef\u304b\u3089\u7aef\u307e\u3067\u53ef\u8996\u5316\u3067\u304d\u308b\u3088\u3046\u306b\u8a2d\u8a08\u3055\u308c\u3066\u3044\u308b\u3002.<\/p>

\u3053\u306e\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306f\u3001Chorus AI\u306e\u8ffd\u8de1\u6a5f\u80fd\u3068FourKites\u306e\u30b5\u30d7\u30e9\u30a4\u30c1\u30a7\u30fc\u30f3\u30fb\u30a4\u30f3\u30c6\u30ea\u30b8\u30a7\u30f3\u30b9\u3092\u7d44\u307f\u5408\u308f\u305b\u3001\u6d41\u901a\u904e\u7a0b\u306b\u304a\u3051\u308b\u5404\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u306e\u4f4d\u7f6e\u3084\u72b6\u614b\u3092\u76e3\u8996\u3059\u308b\u3082\u306e\u3060\u3068\u8003\u3048\u308b\u3002\u3042\u308b\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u304c\u8aa4\u914d\u9001\u3055\u308c\u305f\u308a\u3001\u30d0\u30c3\u30af\u30eb\u30fc\u30e0\u3067\u9045\u5ef6\u3057\u305f\u308a\u3057\u305f\u5834\u5408\u3001\u30b7\u30b9\u30c6\u30e0\u306f\u56de\u5fa9\u63aa\u7f6e\u3092\u958b\u59cb\u3057\u3001\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u671f\u9593\u4e2d\u306b\u305d\u306e\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u304c\u58f2\u308a\u5834\u306b\u78ba\u5b9f\u306b\u5c4a\u304f\u3088\u3046\u306b\u3059\u308b\u3002.<\/p>

\u3053\u306e\u30b5\u30fc\u30d3\u30b9\u306f\u3001\u5c0f\u58f2\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5b9f\u884c\u306b\u304a\u3051\u308b\u8ab2\u984c\u306b\u53d6\u308a\u7d44\u3093\u3067\u3044\u308b\u30025,000\u5e97\u8217\u306b\u308f\u305f\u308b15,000\u70b9\u306e\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u3092\u8ffd\u8de1\u8abf\u67fb\u3057\u305f\u7d50\u679c\u300129\uff05\u306e\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u304c\u8ca9\u58f2\u30d5\u30ed\u30a2\u306b\u5c4a\u304b\u306a\u304b\u3063\u305f\u3053\u3068\u304c\u5224\u660e\u3057\u305f\u3002\u307e\u305f\u3001\u8ca9\u58f2\u30d5\u30ed\u30a2\u306b\u5c4a\u3044\u305f\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u306b\u3064\u3044\u3066\u3082\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u671f\u9593\u306e\u3046\u3061\u8ca9\u58f2\u30d5\u30ed\u30a2\u306b\u8a2d\u7f6e\u3055\u308c\u3066\u3044\u305f\u306e\u306f\u308f\u305a\u304b62\uff05\u306b\u904e\u304e\u306a\u304b\u3063\u305f\u3002.<\/p>

\u3053\u3061\u3089\u3082\u304a\u8aad\u307f\u304f\u3060\u3055\u3044\uff1a Raksul\u3068Plaid\u3001\u30c7\u30fc\u30bf\u99c6\u52d5\u578b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b\u9023\u643a\u3092\u5f37\u5316<\/a><\/h4>

Unlike solutions that require special in‑store hardware this service works without extra store equipment or complex integrations. It also offers automated intervention and human oversight.<\/p>

\u5317\u7c73\u3001\u6b27\u5dde\u3001\u305d\u306e\u4ed6\u306e\u5e02\u5834\u3067\u63d0\u4f9b\u3055\u308c\u3066\u3044\u308b\u3053\u306e\u30b5\u30fc\u30d3\u30b9\u306f\u3001\u30b5\u30d7\u30e9\u30a4\u30c1\u30a7\u30fc\u30f3\u306e\u53ef\u8996\u5316\u3068\u5b9f\u884c\u3092\u878d\u5408\u3055\u305b\u308b\u65b9\u5411\u3078\u306e\u8ee2\u63db\u3092\u793a\u3057\u3066\u3044\u308b\u3002\u6d88\u8cbb\u8ca1\u30d6\u30e9\u30f3\u30c9\u306b\u3068\u3063\u3066\u3001\u8ffd\u8de1\u6a5f\u80fd\u306e\u5411\u4e0a\u306f\u3001\u30ed\u30b9\u306e\u524a\u6e1b\u3001\u5546\u54c1\u9673\u5217\u696d\u52d9\u306e\u6539\u5584\u3001\u305d\u3057\u3066\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6295\u8cc7\u3068\u5b9f\u969b\u306e\u8ca9\u58f2\u5b9f\u7e3e\u3068\u306e\u95a2\u9023\u4ed8\u3051\u306b\u5f79\u7acb\u3064\u3002.<\/p>","protected":false},"excerpt":{"rendered":"

FourKites and Chorus have launched Store Marketing Intelligence, a service designed to give consumer goods, food and beverage, and retail brands end-to-end visibility into promotional displays as they move from manufacturing facilities to retail store floors.I think this solution brings together Chorus AI tracking and FourKites supply chain intelligence to watch the location and condition of each display during distribution. When one display is misdirected or delayed in a back room the system can start recovery tasks to make sure that display reaches the sales floor while the promotion is still active.This service tackles a problem in retail marketing execution. Research that tracked 15,000 displays across 5,000 stores discovered that […]<\/p>\n","protected":false},"author":7,"featured_media":40939,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"wprm-recipe-roundup-name":"","wprm-recipe-roundup-description":"","postBodyCss":"","postBodyMargin":[],"postBodyPadding":[],"postBodyBackground":{"backgroundType":"classic","gradient":""},"footnotes":""},"categories":[207,190,92,237,1838],"tags":[16675,16676,493,571,491],"ppma_author":[572],"class_list":["post-40915","post","type-post","status-publish","format-standard","has-post-thumbnail","category-international","category-marketing","category-martech","category-news","category-quick-reads","tag-chorus","tag-fourkites","tag-investments","tag-marketing","tag-supply-chain"],"yoast_head":"\nFourKites, 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