{"id":40738,"date":"2026-10-29T09:56:13","date_gmt":"2026-10-29T09:56:13","guid":{"rendered":"https:\/\/itbusinesstoday.com\/?p=40738"},"modified":"2026-10-29T09:56:13","modified_gmt":"2026-10-29T09:56:13","slug":"raksul-plaid-deepen-collaboration-on-data-driven-marketing","status":"publish","type":"post","link":"https:\/\/itbusinesstoday.com\/ja\/martech\/marketing\/raksul-plaid-deepen-collaboration-on-data-driven-marketing\/","title":{"rendered":"Raksul\u3068Plaid\u3001\u30c7\u30fc\u30bf\u99c6\u52d5\u578b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b\u9023\u643a\u3092\u5f37\u5316"},"content":{"rendered":"

\u4e21\u65b9 Raksul Inc.<\/a> \u305d\u3057\u3066 Plaid Inc.<\/a> \u4e21\u793e\u306f\u73fe\u5728\u3001\u9867\u5ba2\u30c7\u30fc\u30bf\u3084\u30a6\u30a7\u30d6\u95b2\u89a7\u884c\u52d5\u3092\u6d3b\u7528\u3057\u3001\u4f01\u696d\u5411\u3051\u306e\u30c0\u30a4\u30ec\u30af\u30c8\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u306e\u5f37\u5316\u306b\u5411\u3051\u3066\u5354\u529b\u3057\u3066\u3044\u308b\u3002\u3053\u306e\u5171\u540c\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u306e\u9078\u5b9a\u3084\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u63d0\u4f9b\u304b\u3089\u3001\u53cd\u5fdc\u306e\u8ffd\u8de1\u3001\u6210\u679c\u6e2c\u5b9a\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u6539\u5584\u306b\u81f3\u308b\u307e\u3067\u306e\u5168\u30d7\u30ed\u30bb\u30b9\u3092\u7db2\u7f85\u3059\u308b\u3002.<\/p>

The partnership builds on Raksul’s efforts to make direct mail more cost-effective. In March 2025, the company launched Raksul DM Mail with Chiku Takubin Co., Ltd., a Seino Group company, addressing delivery costs and time amid rising logistics expenses and postage rates. In July 2025, Raksul introduced Personalized DM and began integrating the service with Plaid’s customer experience platform, KARTE.<\/p>

With the greater knowledge of customers (which are made up of purchase history, demographic information, and survey data) linked to online behavior data via KARTE, you can find suitable target audiences and to customize mail format & Creative contents. Raksul’s Personalized DM supports around 30 formats for targeted communication.<\/p>

Unique QR codes will enable marketers to associate each person’s response, and any subsequent activity, back to online customer behavior. This offers a more direct way to see how direct mail spurs website visits, store visits and sales.<\/p>

\u3053\u3061\u3089\u3082\u304a\u8aad\u307f\u304f\u3060\u3055\u3044\uff1a \u30c9\u30fc\u30de\u30fc\u30fb\u30d7\u30e9\u30e1\u30c3\u30c8\u3001\u30d5\u30e9\u30a4\u30b9\u52a0\u5de5\u304a\u3088\u3073\u306d\u3058\u5207\u308a\u5de5\u5177\u306e\u30e9\u30a4\u30f3\u30ca\u30c3\u30d7\u3092\u62e1\u5145<\/a><\/h4>

\u696d\u7e3e\u6e2c\u5b9a\u306e\u305f\u3081\u3001\u5404\u793e\u306fKARTE Datahub\u3092\u6d3b\u7528\u3057\u3066\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u4e00\u5143\u7ba1\u7406\u3057\u3001\u58f2\u4e0a\u306b\u57fa\u3065\u3044\u3066\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u6210\u679c\u3092\u8a55\u4fa1\u3059\u308b\u3002\u307e\u305f\u3001Plaid Group\u5098\u4e0b\u306eCODATUM Co., Ltd.\u304c\u63d0\u4f9b\u3059\u308b\u30d3\u30b8\u30cd\u30b9\u30a4\u30f3\u30c6\u30ea\u30b8\u30a7\u30f3\u30b9\u30c4\u30fc\u30eb\u300cCodatum\u300d\u3092\u5229\u7528\u3057\u305f\u308a\u3001\u65e2\u5b58\u306eBI\u74b0\u5883\u3068\u9023\u643a\u3055\u305b\u305f\u308a\u3059\u308b\u3053\u3068\u3082\u53ef\u80fd\u3060\u3002.<\/p>

\u3053\u306e\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306f\u3001A\/B\u30c6\u30b9\u30c8\u3001\u7d99\u7d9a\u7684\u306a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u6700\u9069\u5316\u3001\u304a\u3088\u3073\u5fc5\u8981\u306b\u5fdc\u3058\u3066\u793e\u5185\u3067\u306e\u904b\u7528\u3092\u30b5\u30dd\u30fc\u30c8\u3059\u308b\u3002.<\/p>

\u4e21\u793e\u306f\u5171\u540c\u3067\u8ca9\u4fc3\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5c55\u958b\u3057\u3066\u304a\u308a\u3001\u9867\u5ba2\u306b\u5411\u3051\u3066\u3053\u306e\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u9806\u6b21\u5c0e\u5165\u3057\u3066\u3044\u304f\u4e88\u5b9a\u3060\u3002\u307e\u305f\u3001\u5206\u6790\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u305f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u8a08\u753b\u3084\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u3092\u76ee\u7684\u3068\u3057\u3066\u3001\u30c1\u30e9\u30b7\u306a\u3069\u306e\u30aa\u30d5\u30e9\u30a4\u30f3\u5a92\u4f53\u306b\u3082\u3053\u306e\u53d6\u308a\u7d44\u307f\u3092\u62e1\u5927\u3059\u308b\u3053\u3068\u3092\u691c\u8a0e\u3057\u3066\u3044\u308b\u3002.<\/p>","protected":false},"excerpt":{"rendered":"

Both Raksul Inc. and Plaid Inc. are now collaborating on the enhancement of direct marketing techniques for businesses through customer data and web browsing behavior. The joint solution will cover the entire process, from audience selection and personalized content to response tracking, performance measurement and campaign improvements.The partnership builds on Raksul’s efforts to make direct mail more cost-effective. In March 2025, the company launched Raksul DM Mail with Chiku Takubin Co., Ltd., a Seino Group company, addressing delivery costs and time amid rising logistics expenses and postage rates. In July 2025, Raksul introduced Personalized DM and began integrating the service with Plaid’s customer experience platform, KARTE.With the greater knowledge of […]<\/p>\n","protected":false},"author":7,"featured_media":40760,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"wprm-recipe-roundup-name":"","wprm-recipe-roundup-description":"","postBodyCss":"","postBodyMargin":[],"postBodyPadding":[],"postBodyBackground":{"backgroundType":"classic","gradient":""},"footnotes":""},"categories":[208,211,190,92,237,206],"tags":[14690,16599,571,13085,16600],"ppma_author":[572],"class_list":["post-40738","post","type-post","status-publish","format-standard","has-post-thumbnail","category-apac","category-japan","category-marketing","category-martech","category-news","category-regional","tag-campaign","tag-intelligence-tool","tag-marketing","tag-plaid","tag-raksul"],"yoast_head":"\nRaksul, Plaid Partner to Improve Direct Mail Targeting<\/title>\n<meta name=\"description\" content=\"Raksul and Plaid strengthen their collaboration to support customer data-driven direct mail targeting and effectiveness measurement.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/itbusinesstoday.com\/ja\/martech\/marketing\/raksul-plaid-deepen-collaboration-on-data-driven-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Raksul, Plaid Partner to Improve Direct Mail Targeting\" \/>\n<meta property=\"og:description\" content=\"Raksul and Plaid strengthen their collaboration to support customer data-driven direct mail targeting and effectiveness measurement.\" \/>\n<meta property=\"og:url\" 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