{"id":39391,"date":"2026-09-22T09:33:02","date_gmt":"2026-09-22T09:33:02","guid":{"rendered":"https:\/\/itbusinesstoday.com\/?p=39391"},"modified":"2026-09-22T09:33:02","modified_gmt":"2026-09-22T09:33:02","slug":"ipinfo-brings-venue-context-to-ip-address-data","status":"publish","type":"post","link":"https:\/\/itbusinesstoday.com\/ja\/martech\/advertising\/ipinfo-brings-venue-context-to-ip-address-data\/","title":{"rendered":"IPinfo\u306f\u3001IP\u30a2\u30c9\u30ec\u30b9\u30c7\u30fc\u30bf\u306b\u5834\u6240\u306b\u95a2\u3059\u308b\u60c5\u5831\u3092\u4ed8\u52a0\u3059\u308b"},"content":{"rendered":"

IPinfo<\/a>, \u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u30c7\u30fc\u30bf\u4f01\u696d\u306e\u2026\u2026\u306f\u3001\u516c\u5171Wi-Fi\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u305d\u306e\u30b5\u30fc\u30d3\u30b9\u63d0\u4f9b\u5834\u6240\u3068\u7d10\u4ed8\u3051\u308b\u65b0\u3057\u3044\u30c7\u30fc\u30bf\u30bb\u30c3\u30c8\u300cIPinfo Places\u300d\u306e\u63d0\u4f9b\u958b\u59cb\u3092\u767a\u8868\u3057\u305f\u3002\u3053\u306e\u5efa\u7269\u5358\u4f4d\u306e\u5730\u7406\u4f4d\u7f6e\u60c5\u5831\u306b\u3088\u308a\u3001\u5e83\u544a\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u4f01\u696d\u306fIP\u30a2\u30c9\u30ec\u30b9\u304b\u3089\u76f4\u63a5\u3001\u4f4d\u7f6e\u60c5\u5831\u306b\u57fa\u3065\u304f\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u884c\u3046\u65b0\u305f\u306a\u624b\u6bb5\u3092\u5f97\u308b\u3053\u3068\u306b\u306a\u308b\u3002.<\/p>

\u30a2\u30c9\u30c6\u30c3\u30af\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306f\u3001IP\u30a2\u30c9\u30ec\u30b9\u3092\u5358\u306b\u90fd\u5e02\u3084\u56fd\u306b\u7d10\u4ed8\u3051\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u304c\u7a7a\u6e2f\u3001\u30db\u30c6\u30eb\u3001\u30b9\u30bf\u30b8\u30a2\u30e0\u3001\u4f1a\u8b70\u5834\u3001\u5c0f\u58f2\u5e97\u8217\u3001\u3042\u308b\u3044\u306f\u305d\u306e\u4ed6\u306e\u5730\u56f3\u4e0a\u306b\u8a18\u8f09\u3055\u308c\u305f\u65bd\u8a2d\u304b\u3089\u767a\u751f\u3057\u3066\u3044\u308b\u304b\u3092\u7279\u5b9a\u3067\u304d\u308b\u3002 \u3053\u308c\u306b\u3088\u308a\u3001\u65e2\u5b58\u306e\u5165\u672d\u30b9\u30c8\u30ea\u30fc\u30e0\u30c7\u30fc\u30bf\u304b\u3089\u65b0\u305f\u306a\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u5c64\u304c\u751f\u307e\u308c\u3001\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306f\u300c\u95a2\u5fc3\u306e\u3042\u308b\u5834\u6240\u300d\u300c\u65bd\u8a2d\u30ab\u30c6\u30b4\u30ea\u300d\u300c\u30a4\u30d9\u30f3\u30c8\u300d\u3092\u57fa\u76e4\u3068\u3057\u305f\u5e83\u544a\u5546\u54c1\u3092\u69cb\u7bc9\u3059\u308b\u305f\u3081\u306e\u571f\u53f0\u3092\u5f97\u308b\u3053\u3068\u306b\u306a\u308b\u3002.<\/p>

\u30b5\u30fc\u30d3\u30b9\u958b\u59cb\u6642\u70b9\u3067\u3001\u300cIPinfo Places\u300d\u306f236\u30ab\u56fd\u300157\u306e\u65bd\u8a2d\u30ab\u30c6\u30b4\u30ea\u306b\u307e\u305f\u304c\u308b\u7d04270\u4e07\u4ef6\u306e\u65bd\u8a2dIP\u30a2\u30c9\u30ec\u30b9\u3092\u7db2\u7f85\u3057\u3066\u3044\u308b\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u30a2\u30c9\u30c6\u30c3\u30af\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306f\u3001\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3084\u5e83\u544a\u67a0\u306e\u8a55\u4fa1\u3092\u884c\u3046\u4e0a\u3067\u3001\u3055\u3089\u306a\u308b\u6587\u8108\u60c5\u5831\u3092\u5f97\u3089\u308c\u308b\u3088\u3046\u306b\u306a\u308b\u307b\u304b\u3001\u6570\u767e\u53f0\u304b\u3089\u6570\u5343\u53f0\u306e\u30c7\u30d0\u30a4\u30b9\u304c1\u3064\u306e\u65bd\u8a2dIP\u3092\u5171\u6709\u3059\u308b\u3053\u3068\u3067\u751f\u3058\u308b\u7570\u5e38\u306a\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u30d1\u30bf\u30fc\u30f3\u3092\u9069\u5207\u306b\u51e6\u7406\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308b\u3002.<\/p>

\u3053\u3061\u3089\u3082\u304a\u8aad\u307f\u304f\u3060\u3055\u3044\uff1a \u5948\u826f\u65b0\u805e\u3001\u30c7\u30b8\u30bf\u30eb\u30b5\u30a4\u30cd\u30fc\u30b8\u30b3\u30f3\u30c6\u30f3\u30c4\u4e8b\u696d\u3092\u958b\u59cb\u3057\u305f<\/a><\/h4>

\u201c\u300cIP\u30a2\u30c9\u30ec\u30b9\u306b\u306f\u4ee5\u524d\u304b\u3089\u8cb4\u91cd\u306a\u5730\u7406\u7684\u30fb\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u4e0a\u306e\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\u304c\u542b\u307e\u308c\u3066\u3044\u305f\u304c\u3001\u516c\u5171Wi-Fi\u306e\u30c7\u30fc\u30bf\u306b\u3088\u3063\u3066\u3001\u305d\u306e\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\u306f\u304b\u3064\u3066\u306a\u3044\u307b\u3069\u8a73\u7d30\u306a\u3082\u306e\u306b\u306a\u3063\u305f\u300d\u3068\u3001IPinfo\u306e\u5171\u540cCEO\u517c\u5275\u696d\u8005\u3067\u3042\u308b\u30d9\u30f3\u30fb\u30c0\u30a6\u30ea\u30f3\u30b0\u6c0f\u306f\u8ff0\u3079\u305f\u3002\u300c\u7a7a\u6e2f\u3084\u30b9\u30bf\u30b8\u30a2\u30e0\u3067\u306f\u3001\u6570\u5343\u53f0\u306e\u30c7\u30d0\u30a4\u30b9\u304c\u540c\u3058IP\u30a2\u30c9\u30ec\u30b9\u306e\u80cc\u5f8c\u306b\u5b58\u5728\u3059\u308b\u3053\u3068\u304c\u3042\u308b\u3002 \u300ePlaces\u300f\u306f\u3001\u30a2\u30c9\u30c6\u30c3\u30af\u30fb\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306b\u5bfe\u3057\u3001\u305d\u306e\u74b0\u5883\u3092\u8a8d\u8b58\u3057\u3001\u5165\u672d\u30ea\u30af\u30a8\u30b9\u30c8\u306b\u3059\u3067\u306b\u542b\u307e\u308c\u3066\u3044\u308b\u30b7\u30b0\u30ca\u30eb\u3092\u6d3b\u7528\u3057\u3066\u3001\u3088\u308a\u7684\u78ba\u306a\u610f\u601d\u6c7a\u5b9a\u3092\u884c\u3046\u305f\u3081\u306e\u60c5\u5831\u3092\u63d0\u4f9b\u3059\u308b\u3002\u300d\u201d<\/p>

\u51fa\u5178\uff1a BUSINESSWIRE<\/a><\/strong><\/p>","protected":false},"excerpt":{"rendered":"

IPinfo, the internet data company, announced the launch of IPinfo Places, a new dataset that maps public Wi-Fi traffic to the venues they serve. This building-level geolocation creates a new way for advertising technology companies to build location-based targeting directly from IP addresses.Instead of resolving an IP only to a city or country, adtech platforms can identify when traffic originates from an airport, hotel, stadium, conference center, retail location, or other mapped venue. That creates a new targeting layer from existing bid-stream data, giving platforms the foundation to build point-of-interest, venue-category, and event-based advertising products.At launch, IPinfo Places covers approximately 2.7 million venue IP addresses across 236 countries and 57 […]<\/p>\n","protected":false},"author":4,"featured_media":39417,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"wprm-recipe-roundup-name":"","wprm-recipe-roundup-description":"","postBodyCss":"","postBodyMargin":[],"postBodyPadding":[],"postBodyBackground":{"backgroundType":"classic","gradient":""},"footnotes":""},"categories":[191,207,92,237],"tags":[15731,15729,15732,15733,15730],"ppma_author":[205],"class_list":["post-39391","post","type-post","status-publish","format-standard","has-post-thumbnail","category-advertising","category-international","category-martech","category-news","tag-adtech-platforms","tag-geographic","tag-ip-address-data","tag-ipinfo","tag-traffic-patterns"],"yoast_head":"\nIPinfo 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