{"id":39013,"date":"2026-09-10T09:58:49","date_gmt":"2026-09-10T09:58:49","guid":{"rendered":"https:\/\/itbusinesstoday.com\/?p=39013"},"modified":"2026-09-10T09:58:49","modified_gmt":"2026-09-10T09:58:49","slug":"googles-europe-search-changes-could-shape-japans-digital-market","status":"publish","type":"post","link":"https:\/\/itbusinesstoday.com\/ja\/tech\/business-tech\/googles-europe-search-changes-could-shape-japans-digital-market\/","title":{"rendered":"Google\u306e\u6b27\u5dde\u306b\u304a\u3051\u308b\u691c\u7d22\u30b5\u30fc\u30d3\u30b9\u306e\u5909\u66f4\u304c\u3001\u65e5\u672c\u306e\u30c7\u30b8\u30bf\u30eb\u5e02\u5834\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b"},"content":{"rendered":"

\u6b27\u5dde\u306b\u304a\u3051\u308bGoogle\u306e\u691c\u7d22\u7d50\u679c\u3078\u306e\u6700\u65b0\u306e\u5909\u66f4\u306f\u3001\u652f\u914d\u7684\u306a\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3001\u7af6\u4e89\u898f\u5236\u3001\u305d\u3057\u3066\u30aa\u30f3\u30e9\u30a4\u30f3\u691c\u7d22\u306b\u4f9d\u5b58\u3059\u308b\u4f01\u696d\u3068\u306e\u9593\u3067\u9ad8\u307e\u308a\u3064\u3064\u3042\u308b\u7dca\u5f35\u95a2\u4fc2\u3092\u6d6e\u304d\u5f6b\u308a\u306b\u3057\u3066\u3044\u308b\u3002\u6b27\u5dde\u9023\u5408\uff08EU\uff09\u306e\u72ec\u5360\u7981\u6b62\u6cd5\u306e\u8981\u4ef6\u306b\u6e96\u62e0\u3059\u308b\u305f\u3081\u306b\u5c0e\u5165\u3055\u308c\u305f\u3053\u306e\u5909\u66f4\u306f\u3001\u3088\u308a\u53b3\u683c\u306a\u30c7\u30b8\u30bf\u30eb\u5e02\u5834\u898f\u5236\u304c\u3001\u65e5\u672c\u306b\u304a\u3051\u308b\u691c\u7d22\u3092\u4e3b\u8ef8\u3068\u3059\u308b\u30d3\u30b8\u30cd\u30b9\u306b\u3069\u306e\u3088\u3046\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u304b\u306b\u3064\u3044\u3066\u3001\u65e9\u671f\u306e\u5146\u5019\u3092\u793a\u3059\u3082\u306e\u3068\u306a\u308b\u53ef\u80fd\u6027\u3082\u3042\u308b\u3002.<\/p>

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EU\u306e\u3088\u308a\u5e83\u7bc4\u306a\u76ee\u7684\u306f\u3001\u7af6\u5408\u3059\u308b\u30b5\u30fc\u30d3\u30b9\u306b\u5bfe\u3057\u3066\u3088\u308a\u591a\u304f\u306e\u6a5f\u4f1a\u3092\u5275\u51fa\u3059\u308b\u3053\u3068\u3067\u3042\u308b\u3002DMA\u306e\u4e0b\u3067\u306f\u3001Google\u306f\u3001\u516c\u6b63\u304b\u3064\u5408\u7406\u7684\u3067\u3001\u304b\u3064\u5dee\u5225\u7684\u3067\u306a\u3044\u6761\u4ef6\u306e\u3082\u3068\u3067\u3001\u7279\u5b9a\u306e\u533f\u540d\u5316\u3055\u308c\u305f\u691c\u7d22\u30c7\u30fc\u30bf\u3092\u9069\u683c\u306a\u7b2c\u4e09\u8005\u306e\u691c\u7d22\u30d7\u30ed\u30d0\u30a4\u30c0\u30fc\u306b\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3082\u7fa9\u52d9\u4ed8\u3051\u3089\u308c\u3066\u3044\u308b\u3002.<\/p>

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\u65e5\u672c\u306e\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u696d\u754c\u306b\u3068\u3063\u3066\u3082\u3001\u691c\u7d22\u3001\u60c5\u5831\u767a\u898b\u3001\u30c7\u30fc\u30bf\u5206\u6790\u306e\u5206\u91ce\u3067\u4ee3\u66ff\u6280\u8853\u3092\u958b\u767a\u3059\u308b\u6a5f\u4f1a\u304c\u5897\u3048\u3066\u3044\u308b\u3002 EU\u304cGoogle\u306b\u5bfe\u3057\u3001\u6761\u4ef6\u3092\u6e80\u305f\u3059\u7af6\u5408\u4ed6\u793e\u306b\u533f\u540d\u5316\u3055\u308c\u305f\u691c\u7d22\u30c7\u30fc\u30bf\u3092\u63d0\u4f9b\u3059\u308b\u3088\u3046\u6c42\u3081\u305f\u3053\u3068\u306f\u3001\u4ee3\u66ff\u691c\u7d22\u6280\u8853\u306e\u958b\u767a\u3092\u76ee\u6307\u3059\u4f01\u696d\u304c\u76f4\u9762\u3059\u308b\u969c\u58c1\u306e\u4e00\u3064\u3092\u4f4e\u6e1b\u3059\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u3002Google\u306b\u3088\u308b\u3068\u3001\u3053\u306e\u30c7\u30fc\u30bf\u306b\u306f\u540c\u793e\u306e\u691c\u7d22\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306f\u542b\u307e\u308c\u3066\u3044\u306a\u3044\u304c\u3001\u30e9\u30f3\u30ad\u30f3\u30b0\u3001\u30af\u30a8\u30ea\u3001\u30af\u30ea\u30c3\u30af\u3001\u95b2\u89a7\u60c5\u5831\u306a\u3069\u306e\u5206\u91ce\u3092\u7db2\u7f85\u3057\u3066\u3044\u308b\u3068\u3044\u3046\u3002.<\/p>

\u3053\u308c\u306f\u3001\u65b0\u305f\u306a\u5e02\u5834\u60c5\u5831\u306e\u6e90\u3092\u63a2\u3057\u3066\u3044\u308b\u65e5\u672c\u306e\u691c\u7d22\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u3001AI\u4f01\u696d\u3001\u304a\u3088\u3073\u30a8\u30f3\u30bf\u30fc\u30d7\u30e9\u30a4\u30ba\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u30d7\u30ed\u30d0\u30a4\u30c0\u30fc\u306b\u3068\u3063\u3066\u95a2\u9023\u6027\u304c\u3042\u308b\u304b\u3082\u3057\u308c\u306a\u3044\u3002.<\/p>

\u30c7\u30b8\u30bf\u30eb\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u898f\u5236\u306b\u304a\u3051\u308b\u3088\u308a\u5e83\u7bc4\u306a\u5909\u5316<\/h3>

Google\u306b\u3088\u308b\u6b27\u5dde\u3067\u306e\u691c\u7d22\u6a5f\u80fd\u306e\u5909\u66f4\u306f\u3001\u4e3b\u8981\u306a\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306b\u5bfe\u3059\u308b\u76e3\u7763\u5f37\u5316\u306b\u5411\u3051\u305f\u3001\u3088\u308a\u5e83\u7bc4\u306a\u52d5\u304d\u306e\u4e00\u74b0\u3067\u3042\u308b\u3002.<\/p>

\u56fd\u969b\u7684\u306b\u4e8b\u696d\u3092\u5c55\u958b\u3059\u308b\u65e5\u672c\u306e\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u4f01\u696d\u306b\u3068\u3063\u3066\u3001\u3053\u308c\u306f\u3001\u898f\u5236\u4e0a\u306e\u8981\u4ef6\u304c\u88fd\u54c1\u8a2d\u8a08\u3084\u4e8b\u696d\u62e1\u5927\u6226\u7565\u306b\u304a\u3044\u3066\u307e\u3059\u307e\u3059\u91cd\u8981\u306a\u8981\u7d20\u3068\u306a\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u3053\u3068\u3092\u610f\u5473\u3059\u308b\u3002\u65e5\u672c\u3067\u7279\u5b9a\u306e\u65b9\u6cd5\u3067\u6a5f\u80fd\u3059\u308b\u30b5\u30fc\u30d3\u30b9\u3067\u3042\u3063\u3066\u3082\u3001\u6b27\u5dde\u3067\u306f\u7570\u306a\u308b\u6a5f\u80fd\u3084\u30e9\u30f3\u30ad\u30f3\u30b0\u69cb\u9020\u3001\u30c7\u30fc\u30bf\u53d6\u308a\u6271\u3044\u65b9\u91dd\u304c\u5fc5\u8981\u3068\u306a\u308b\u5834\u5408\u304c\u3042\u308b\u3002.<\/p>

\u3053\u3061\u3089\u3082\u304a\u8aad\u307f\u304f\u3060\u3055\u3044\uff1a \u30a8\u30f3\u30b1\u30a4\u3001\u65b0\u5165\u793e\u54e1\u7814\u4fee\u306b\u300cVisionVoice\u300d\u3092\u5c0e\u5165<\/a><\/h4>

\u3053\u306e\u52d5\u304d\u306f\u3001\u4f01\u696d\u304c\u898f\u5236\u3092\u5358\u306a\u308b\u6cd5\u7684\u554f\u984c\u3068\u3057\u3066\u6271\u3046\u3053\u3068\u304c\u3067\u304d\u306a\u3044\u7406\u7531\u3082\u793a\u3057\u3066\u3044\u308b\u3002\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u30eb\u30fc\u30eb\u5909\u66f4\u306f\u3001SEO\u3001\u5e83\u544a\u3001\u9867\u5ba2\u7372\u5f97\u3001E\u30b3\u30de\u30fc\u30b9\u3001\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u958b\u767a\u306b\u5f71\u97ff\u3092\u53ca\u307c\u3059\u53ef\u80fd\u6027\u304c\u3042\u308b\u3002.<\/p>

\u65e5\u672c\u306e\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u696d\u754c\u306b\u3068\u3063\u3066\u3001\u6b27\u5dde\u306e\u4e8b\u4f8b\u306f\u91cd\u8981\u306a\u53c2\u8003\u4e8b\u4f8b\u3068\u306a\u308b\u3002\u30c7\u30b8\u30bf\u30eb\u5e02\u5834\u306b\u5bfe\u3059\u308b\u898f\u5236\u304c\u5f37\u5316\u3055\u308c\u308b\u4e2d\u3001\u6280\u8853\u3068\u7af6\u4e89\u653f\u7b56\u306e\u4e21\u65b9\u3092\u7406\u89e3\u3057\u3066\u3044\u308b\u4f01\u696d\u306e\u65b9\u304c\u3001\u5909\u5316\u306b\u9069\u5fdc\u3057\u3084\u3059\u3044\u7acb\u5834\u306b\u3042\u308b\u304b\u3082\u3057\u308c\u306a\u3044\u3002.<\/p>

Google’s<\/a> \u3057\u305f\u304c\u3063\u3066\u3001\u6b27\u5dde\u306b\u304a\u3051\u308b\u691c\u7d22\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306e\u5909\u66f4\u306f\u3001\u5358\u306a\u308b\u691c\u7d22\u9806\u4f4d\u306e\u554f\u984c\u306b\u3068\u3069\u307e\u3089\u306a\u3044\u3002\u3053\u308c\u306f\u3001\u652f\u914d\u7684\u306a\u6280\u8853\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u304c\u30c7\u30b8\u30bf\u30eb\u5e02\u5834\u306b\u5bfe\u3057\u3066\u3069\u308c\u307b\u3069\u306e\u5f71\u97ff\u529b\u3092\u6301\u3064\u3079\u304d\u304b\u3068\u3044\u3046\u3001\u3088\u308a\u5e83\u7bc4\u306a\u8b70\u8ad6\u3092\u8c61\u5fb4\u3059\u308b\u3082\u306e\u3067\u3042\u308a\u3001\u65e5\u672c\u306e\u30c7\u30b8\u30bf\u30eb\u7d4c\u6e08\u304c\u9032\u5316\u3057\u7d9a\u3051\u308b\u4e2d\u3067\u3001\u3053\u306e\u8b70\u8ad6\u306f\u65e5\u672c\u306b\u3068\u3063\u3066\u3082\u5f15\u304d\u7d9a\u304d\u91cd\u8981\u306a\u610f\u5473\u3092\u6301\u3061\u7d9a\u3051\u308b\u3060\u308d\u3046\u3002.<\/p>

 <\/p>","protected":false},"excerpt":{"rendered":"

Google’s latest changes to its search results in Europe highlight a growing tension between dominant technology platforms, competition regulation and the businesses that depend on online search. The changes, introduced to comply with European Union antitrust requirements, could also offer an early indication of how stricter digital-market rules may affect search-driven businesses in Japan.Google has said the redesigned European search experience could reduce service quality and increase costs for businesses. The changes follow years of conflict between Google and EU competition regulators, with the company accumulating €10.38 billion in European Union antitrust penalties over nearly two decades.Why Google Is Changing Search in EuropeThe latest changes are linked to the EU’s […]<\/p>\n","protected":false},"author":7,"featured_media":39027,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"wprm-recipe-roundup-name":"","wprm-recipe-roundup-description":"","postBodyCss":"","postBodyMargin":[],"postBodyPadding":[],"postBodyBackground":{"backgroundType":"classic","gradient":""},"footnotes":""},"categories":[185,8098,85],"tags":[15484,219,15483,895,5064],"ppma_author":[572],"class_list":["post-39013","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business-tech","category-news-articles","category-tech","tag-europe-search","tag-google","tag-japans-digital-market","tag-software-development","tag-technology-platform"],"yoast_head":"\nGoogle\u2019s Europe Search Changes Could Impact Japan<\/title>\n<meta name=\"description\" content=\"Google\u2019s search changes across Europe, affect Japan\u2019s digital market, creating considerations for businesses relying on search visibility.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/itbusinesstoday.com\/ja\/tech\/business-tech\/googles-europe-search-changes-could-shape-japans-digital-market\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google\u2019s Europe Search Changes Could Impact Japan\" \/>\n<meta property=\"og:description\" content=\"Google\u2019s search changes across Europe, affect Japan\u2019s digital market, creating considerations for businesses relying on search visibility.\" \/>\n<meta property=\"og:url\" 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