{"id":38897,"date":"2026-09-08T09:52:22","date_gmt":"2026-09-08T09:52:22","guid":{"rendered":"https:\/\/itbusinesstoday.com\/?p=38897"},"modified":"2026-09-08T09:52:22","modified_gmt":"2026-09-08T09:52:22","slug":"australias-algorithm-opt-out-law-could-reshape-social-media-marketing","status":"publish","type":"post","link":"https:\/\/itbusinesstoday.com\/ja\/martech\/marketing\/australias-algorithm-opt-out-law-could-reshape-social-media-marketing\/","title":{"rendered":"\u30aa\u30fc\u30b9\u30c8\u30e9\u30ea\u30a2\u306e\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u30fb\u30aa\u30d7\u30c8\u30a2\u30a6\u30c8\u6cd5\u306f\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u3042\u308a\u65b9\u3092\u4e00\u5909\u3055\u305b\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b"},"content":{"rendered":"

Australia is considering a shift in how social media works. The government wants to pass a law that would let people decide how their social media feeds are built. This new rule, called the “My Feed, My Way” initiative would give Australians the choice to turn off content recommendations. Instead users could see posts from accounts they have chosen to follow.<\/p>\n

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\u30aa\u30fc\u30b9\u30c8\u30e9\u30ea\u30a2\u306eeSafety\u30b3\u30df\u30c3\u30b7\u30e7\u30ca\u30fc\u306f\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u91cd\u8996\u306e\u30d5\u30a3\u30fc\u30c9\u306b\u4ee3\u308f\u308b\u9078\u629e\u80a2\u306b\u3064\u3044\u3066\u3059\u3067\u306b\u8abf\u67fb\u3092\u884c\u3063\u3066\u3044\u308b\u3002\u305d\u306e\u8abf\u67fb\u306b\u3088\u308b\u3068\u3001\u6642\u7cfb\u5217\u9806\u3084\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u3066\u3044\u306a\u3044\u30d5\u30a3\u30fc\u30c9\u306f\u3001\u4e0d\u9069\u5207\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3078\u306e\u63a5\u89e6\u3068\u3044\u3063\u305f\u30ea\u30b9\u30af\u306e\u4e00\u90e8\u3092\u8efd\u6e1b\u3067\u304d\u308b\u3053\u3068\u304c\u793a\u3055\u308c\u3066\u3044\u308b\u3002\u4e00\u65b9\u3067\u3001\u30c7\u30e1\u30ea\u30c3\u30c8\u3082\u3042\u308b\u3002\u30ec\u30b3\u30e1\u30f3\u30c7\u30fc\u30b7\u30e7\u30f3\u30b7\u30b9\u30c6\u30e0\u304c\u306a\u3051\u308c\u3070\u3001\u30e6\u30fc\u30b6\u30fc\u306f\u30b3\u30f3\u30c6\u30f3\u30c4\u3084\u30af\u30ea\u30a8\u30a4\u30bf\u30fc\u3092\u898b\u9003\u3057\u3066\u3057\u307e\u3046\u53ef\u80fd\u6027\u304c\u3042\u308b\u3002\u307e\u305f\u3001\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u5074\u3082\u30b9\u30d1\u30e0\u306e\u5897\u52a0\u3084\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\u306e\u4f4e\u4e0b\u306b\u60a9\u307e\u3055\u308c\u308b\u6050\u308c\u304c\u3042\u308b\u3002.<\/p>\n

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\n\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u306b\u8d77\u3053\u308a\u3046\u308b\u6df7\u4e71<\/p>\n

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Social media advertising depends heavily on the ability to identify audiences and place content in front of users who’re likely to respond. Recommendation algorithms and behavioral data have become central to this process.<\/p>\n

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MarTech\u4f01\u696d\u306b\u3068\u3063\u3066\u306f\u3001\u3053\u308c\u306b\u3088\u308a\u3001\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u30ec\u30d9\u30eb\u306e\u884c\u52d5\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306b\u983c\u308b\u3053\u3068\u306a\u304f\u3001\u30d6\u30e9\u30f3\u30c9\u304c\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3092\u7406\u89e3\u3059\u308b\u306e\u306b\u5f79\u7acb\u3064\u6280\u8853\u3078\u306e\u6295\u8cc7\u304c\u52a0\u901f\u3059\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u3002.<\/p>\n

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\u3053\u306e\u6cd5\u6848\u306f\u3001\u30c7\u30b8\u30bf\u30eb\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306b\u5bfe\u3059\u308b\u8cac\u4efb\u3082\u5f37\u5316\u3059\u308b\u3053\u3068\u306b\u306a\u308b\u3002.<\/p>\n

\u300c\u30c7\u30b8\u30bf\u30eb\u30fb\u30c7\u30e5\u30fc\u30c6\u30a3\u30fb\u30aa\u30d6\u30fb\u30b1\u30a2\u300d\u306e\u67a0\u7d44\u307f\u306e\u4e0b\u3067\u306f\u3001\u4f01\u696d\u306f\u81ea\u793e\u306e\u30b5\u30fc\u30d3\u30b9\u306b\u95a2\u9023\u3059\u308b\u30ea\u30b9\u30af\u3092\u7279\u5b9a\u3057\u3001\u554f\u984c\u306e\u3042\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u9632\u6b62\u307e\u305f\u306f\u8efd\u6e1b\u3059\u308b\u305f\u3081\u306e\u63aa\u7f6e\u3092\u8b1b\u3058\u308b\u3053\u3068\u304c\u6c42\u3081\u3089\u308c\u308b\u3002\u9055\u53cd\u306b\u5bfe\u3059\u308b\u7f70\u5247\u6848\u306fA$100\u767e\u4e07\u3092\u8d85\u3048\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u3001\u3053\u308c\u306b\u3088\u308a\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u4e8b\u696d\u8005\u306b\u3068\u3063\u3066\u3001\u30b3\u30f3\u30d7\u30e9\u30a4\u30a2\u30f3\u30b9\u4f53\u5236\u3092\u5f37\u5316\u3059\u308b\u5927\u304d\u306a\u7d4c\u6e08\u7684\u30a4\u30f3\u30bb\u30f3\u30c6\u30a3\u30d6\u304c\u751f\u307e\u308c\u308b\u3053\u3068\u306b\u306a\u308b\u3002.<\/p>\n

\u3053\u308c\u306b\u3088\u308a\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u30e2\u30c7\u30ec\u30fc\u30b7\u30e7\u30f3\u3001\u30ea\u30b9\u30af\u8a55\u4fa1\u3001\u5e74\u9f62\u78ba\u8a8d\u3001\u76e3\u67fb\u3001\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306e\u900f\u660e\u6027\u3092\u652f\u3048\u308b\u6280\u8853\u306b\u5bfe\u3059\u308b\u9700\u8981\u304c\u9ad8\u307e\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u3002.<\/p>\n

\u5927\u624b\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u4f01\u696d\u306b\u306f\u3001\u3053\u3046\u3057\u305f\u6a5f\u80fd\u3092\u793e\u5185\u3067\u958b\u767a\u3059\u308b\u305f\u3081\u306e\u30ea\u30bd\u30fc\u30b9\u304c\u3042\u308b\u304b\u3082\u3057\u308c\u306a\u3044\u3002\u4e00\u65b9\u3001\u4e2d\u5c0f\u306e\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u4f01\u696d\u306f\u3001\u5c02\u9580\u7684\u306a\u30b3\u30f3\u30d7\u30e9\u30a4\u30a2\u30f3\u30b9\u3084\u5b89\u5168\u5bfe\u7b56\u306e\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u30d3\u30b8\u30cd\u30b9\u30c1\u30e3\u30f3\u30b9\u3092\u898b\u51fa\u305b\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u3002.<\/p>\n

\u30aa\u30fc\u30b9\u30c8\u30e9\u30ea\u30a2\u306f\u898f\u5236\u9762\u3067\u306e\u30c6\u30b9\u30c8\u5e02\u5834\u3068\u306a\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b<\/h3>\n

Australia’s importance extends beyond its domestic market.<\/p>\n

\u540c\u56fd\u306f\u3059\u3067\u306b\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u306e\u898f\u5236\u306b\u95a2\u3057\u3066\u56fd\u969b\u7684\u306b\u3082\u6ce8\u76ee\u3055\u308c\u308b\u53d6\u308a\u7d44\u307f\u3092\u884c\u3063\u3066\u3044\u308b\u30022025\u5e7412\u670810\u65e5\u4ee5\u964d\u3001\u5e74\u9f62\u5236\u9650\u306e\u3042\u308b\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306f\u300116\u6b73\u672a\u6e80\u306e\u30aa\u30fc\u30b9\u30c8\u30e9\u30ea\u30a2\u4eba\u304c\u30a2\u30ab\u30a6\u30f3\u30c8\u3092\u7dad\u6301\u307e\u305f\u306f\u4f5c\u6210\u3067\u304d\u306a\u3044\u3088\u3046\u3001\u5408\u7406\u7684\u306a\u63aa\u7f6e\u3092\u8b1b\u3058\u308b\u3053\u3068\u304c\u7fa9\u52d9\u4ed8\u3051\u3089\u308c\u3066\u3044\u308b\u3002.<\/p>\n

\u3053\u306e\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u6848\u306f\u3001\u6b27\u5dde\u3001\u30a2\u30b8\u30a2\u3001\u5317\u7c73\u306e\u5404\u56fd\u653f\u5e9c\u304c\u6ce8\u8996\u3059\u308b\u3001\u65b0\u305f\u306a\u898f\u5236\u4e0a\u306e\u8a66\u307f\u3068\u306a\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u3002.<\/p>\n

The European Union has already required certain platforms to provide users with an alternative recommendation option that is not based on profiling under the Digital Services Act. Australia’s proposal could add momentum to the broader international debate over whether users should have more control over algorithmic personalization.<\/p>\n

\u65e5\u672c\u306e\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u4f01\u696d\u3084MarTech\u4f01\u696d\u306b\u3068\u3063\u3066\u3001\u3053\u306e\u56fd\u969b\u7684\u306a\u52d5\u5411\u306f\u91cd\u8981\u3060\u3002\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u30c4\u30fc\u30eb\u3001\u5e83\u544a\u6280\u8853\u3001AI\u30ec\u30b3\u30e1\u30f3\u30c7\u30fc\u30b7\u30e7\u30f3\u30b7\u30b9\u30c6\u30e0\u3001\u9867\u5ba2\u30c7\u30fc\u30bf\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u8ca9\u58f2\u3059\u308b\u4f01\u696d\u306f\u3001\u3055\u307e\u3056\u307e\u306a\u898f\u5236\u74b0\u5883\u306b\u5bfe\u5fdc\u3067\u304d\u308b\u88fd\u54c1\u3092\u307e\u3059\u307e\u3059\u5fc5\u8981\u3068\u3059\u308b\u3088\u3046\u306b\u306a\u308b\u304b\u3082\u3057\u308c\u306a\u3044\u3002.<\/p>\n

\u65e5\u672c\u306eMarTech\u696d\u754c\u3078\u306e\u793a\u5506<\/h3>\n

\u65e5\u672c\u3067\u306f\u3059\u3067\u306b\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u306e\u5b89\u5168\u6027\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u3001AI\u3001\u305d\u3057\u3066\u6d88\u8cbb\u8005\u306e\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u306b\u3064\u3044\u3066\u8b70\u8ad6\u304c\u9032\u3093\u3067\u3044\u308b\u3002\u30aa\u30fc\u30b9\u30c8\u30e9\u30ea\u30a2\u306e\u65b0\u305f\u306a\u898f\u5236\u306f\u3001\u653f\u7b56\u7acb\u6848\u8005\u3084\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u4f01\u696d\u304c\u30ec\u30b3\u30e1\u30f3\u30c7\u30fc\u30b7\u30e7\u30f3\u30b7\u30b9\u30c6\u30e0\u306e\u5c06\u6765\u306b\u3064\u3044\u3066\u8003\u3048\u308b\u969b\u3001\u53c2\u8003\u3068\u306a\u308b\u3082\u3046\u4e00\u3064\u306e\u4e8b\u4f8b\u3068\u306a\u308b\u304b\u3082\u3057\u308c\u306a\u3044\u3002.<\/p>\n

\u65e5\u672c\u306e\u5e83\u544a\u4e3b\u3082\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306b\u3088\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3092\u81ea\u3089\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308b\u5e02\u5834\u306b\u5099\u3048\u308b\u3053\u3068\u3067\u3001\u30e1\u30ea\u30c3\u30c8\u3092\u5f97\u3089\u308c\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u3002\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3001\u540c\u610f\u7ba1\u7406\u3001\u30af\u30ea\u30a8\u30a4\u30bf\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3001\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u30d9\u30fc\u30b9\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3001\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u91cd\u8996\u306e\u5206\u6790\u3068\u3044\u3063\u305f\u624b\u6cd5\u304c\u3001\u3088\u308a\u6709\u7528\u306b\u306a\u308b\u304b\u3082\u3057\u308c\u306a\u3044\u3002.<\/p>\n

\u3053\u306e\u5909\u5316\u306b\u3088\u308a\u3001\u4f01\u696d\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b\u9577\u5e74\u306e\u901a\u8aac\u3001\u3059\u306a\u308f\u3061\u300c\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u304c\u9032\u3081\u3070\u9032\u3080\u307b\u3069\u3001\u9867\u5ba2\u4f53\u9a13\u306f\u5411\u4e0a\u3059\u308b\u300d\u3068\u3044\u3046\u8003\u3048\u306b\u7591\u554f\u3092\u62b1\u304f\u3088\u3046\u306b\u306a\u308b\u304b\u3082\u3057\u308c\u306a\u3044\u3002.<\/p>\n

\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u8aac\u660e\u8cac\u4efb\u306b\u304a\u3051\u308b\u65b0\u305f\u306a\u6bb5\u968e<\/h3>\n

\u3053\u3061\u3089\u3082\u304a\u8aad\u307f\u304f\u3060\u3055\u3044\uff1a Money Forward\u3001GMO\u30af\u30ea\u30c3\u30af\u8a3c\u5238\u3068\u306eAPI\u9023\u643a\u3092\u62e1\u5927<\/a><\/h4>\n

\u30aa\u30fc\u30b9\u30c8\u30e9\u30ea\u30a2\u304c\u63d0\u6848\u3057\u305f\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306e\u30aa\u30d7\u30c8\u30a2\u30a6\u30c8\u898f\u5247\u306f\u3001\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u696d\u754c\u306b\u304a\u3051\u308b\u5909\u5316\u3092\u793a\u3057\u3066\u3044\u308b\u3002\u653f\u5e9c\u306f\u3001\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u304c\u30e6\u30fc\u30b6\u30fc\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u6700\u9069\u5316\u3059\u308b\u3088\u3046\u306b\u8a2d\u8a08\u3055\u308c\u308b\u3079\u304d\u304b\u3069\u3046\u304b\u306b\u3064\u3044\u3066\u3001\u307e\u3059\u307e\u3059\u7591\u554f\u3092\u6295\u3052\u304b\u3051\u3066\u3044\u308b\u3002.<\/p>\n

\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u4e8b\u696d\u8005\u306b\u3068\u3063\u3066\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u9078\u629e\u3001\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u3001\u5b89\u5168\u898f\u5247\u306e\u30d0\u30e9\u30f3\u30b9\u3092\u53d6\u308b\u3053\u3068\u304c\u8ab2\u984c\u3068\u306a\u308b\u3060\u308d\u3046\u3002\u5e83\u544a\u4e3b\u306b\u3068\u3063\u3066\u306f\u3001\u96a0\u308c\u305f\u30ec\u30b3\u30e1\u30f3\u30c7\u30fc\u30b7\u30e7\u30f3\u30b7\u30b9\u30c6\u30e0\u306b\u4f9d\u5b58\u3057\u305f\u6226\u7565\u3092\u69cb\u7bc9\u3059\u308b\u3053\u3068\u306b\u306a\u308b\u304b\u3082\u3057\u308c\u306a\u3044\u3002MarTech\u4f01\u696d\u306b\u3068\u3063\u3066\u306f\u3001\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u306b\u914d\u616e\u3057\u305f\u65b0\u305f\u306a\u9867\u5ba2\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3001\u6e2c\u5b9a\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u624b\u6cd5\u304c\u5fc5\u8981\u3068\u306a\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u3002.<\/p>\n

If Australia rolls out “My Feed, My Way” its policy might become a model for other markets that are thinking about similar changes. The outcome could be a media world where users\u2014not just the platforms\u2014have more control, over what shows up on their screens.<\/p>","protected":false},"excerpt":{"rendered":"

Australia is considering a shift in how social media works. The government wants to pass a law that would let people decide how their social media feeds are built. This new rule, called the “My Feed, My Way” initiative would give Australians the choice to turn off content recommendations. Instead users could see posts from accounts they have chosen to follow. This change is part of a plan called the Digital Duty of Care. That framework would require platforms to do more to protect users from harmful content. The move could have consequences for social media companies and the digital advertising industry. Now those industries rely on algorithms that push […]<\/p>\n","protected":false},"author":7,"featured_media":38913,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"wprm-recipe-roundup-name":"","wprm-recipe-roundup-description":"","postBodyCss":"","postBodyMargin":[],"postBodyPadding":[],"postBodyBackground":{"backgroundType":"classic","gradient":""},"footnotes":""},"categories":[190,92,8098],"tags":[15402,12808,314,15401,15400],"ppma_author":[572],"class_list":["post-38897","post","type-post","status-publish","format-standard","has-post-thumbnail","category-marketing","category-martech","category-news-articles","tag-algorithm","tag-australia","tag-japan","tag-social-media-marketing","tag-tech-firms"],"yoast_head":"\nAustralia Moves to Give Users 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