{"id":38510,"date":"2026-09-01T11:04:16","date_gmt":"2026-09-01T11:04:16","guid":{"rendered":"https:\/\/itbusinesstoday.com\/?p=38510"},"modified":"2026-09-01T11:04:16","modified_gmt":"2026-09-01T11:04:16","slug":"john-ternus-takes-apple-into-the-ai-era-raising-stakes-for-japans-tech-industry","status":"publish","type":"post","link":"https:\/\/itbusinesstoday.com\/ja\/tech\/ai\/john-ternus-takes-apple-into-the-ai-era-raising-stakes-for-japans-tech-industry\/","title":{"rendered":"\u30b8\u30e7\u30f3\u30fb\u30bf\u30fc\u30ca\u30b9\u6c0f\u304c\u30a2\u30c3\u30d7\u30eb\u3092AI\u6642\u4ee3\u3078\u3068\u5c0e\u304d\u3001\u65e5\u672c\u306e\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u696d\u754c\u306b\u3055\u3089\u306a\u308b\u30d7\u30ec\u30c3\u30b7\u30e3\u30fc\u3092\u3082\u305f\u3089\u3057\u3066\u3044\u307e\u3059"},"content":{"rendered":"

Apple is stepping into a leadership era at a crucial time for the global technology industry. John Ternus has become Apple’s chief executive officer taking over from Tim Cook after 15 years at the helm. Artificial intelligence is expected to be one of the central focuses during Ternus’s time as CEO.<\/p>

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Apple’s AI Challenge Begins With Ternus<\/h3>

Apple\u304cAI\u5206\u91ce\u3067\u7af6\u5408\u4ed6\u793e\u306b\u8ffd\u3044\u3064\u304f\u3088\u3046\u3001\u307e\u3059\u307e\u3059\u5f37\u3044\u30d7\u30ec\u30c3\u30b7\u30e3\u30fc\u306b\u76f4\u9762\u3057\u3066\u3044\u308b\u4e2d\u3001\u30c6\u30eb\u30cc\u30b9\u6c0f\u304c\u6307\u63ee\u3092\u57f7\u308b\u3053\u3068\u306b\u306a\u308a\u307e\u3057\u305f\u3002OpenAI\u3001Google\u3001Microsoft\u3001Meta\u3001Anthropic\u3068\u3044\u3063\u305f\u4f01\u696d\u306f\u3001AI\u30e2\u30c7\u30eb\u3084\u30a4\u30f3\u30d5\u30e9\u306b\u591a\u984d\u306e\u6295\u8cc7\u3092\u884c\u3063\u3066\u304d\u307e\u3057\u305f\u3002 \u4e00\u65b9\u3001\u30a2\u30c3\u30d7\u30eb\u306f\u5927\u898f\u6a21\u306aAI\u30a4\u30f3\u30d5\u30e9\u3078\u306e\u6295\u8cc7\u306b\u5bfe\u3057\u3066\u614e\u91cd\u306a\u59ff\u52e2\u3092\u3068\u3063\u3066\u304d\u307e\u3057\u305f\u3002\u540c\u793e\u306e\u8ab2\u984c\u306f\u3001\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u3001\u30cf\u30fc\u30c9\u30a6\u30a7\u30a2\u3068\u306e\u7d71\u5408\u3001\u30a8\u30cd\u30eb\u30ae\u30fc\u52b9\u7387\u3068\u3044\u3046\u5f93\u6765\u306e\u91cd\u8996\u70b9\u3092\u7dad\u6301\u3057\u3064\u3064\u3001AI\u3092\u6d88\u8cbb\u8005\u4f53\u9a13\u3078\u3068\u6607\u83ef\u3055\u305b\u308b\u3053\u3068\u3067\u3059\u3002.<\/p>

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\u65e5\u672c\u306f\u3001AI\u3092\u539f\u52d5\u529b\u3068\u3059\u308b\u30c7\u30d0\u30a4\u30b9\u9700\u8981\u304b\u3089\u6069\u6075\u3092\u53d7\u3051\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b<\/h3>

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AI\u306e\u30ef\u30fc\u30af\u30ed\u30fc\u30c9\u306b\u3082\u6f14\u7b97\u80fd\u529b\u304c\u5fc5\u8981\u3067\u3059\u3002Apple\u304c\u3001\u5148\u9032\u7684\u306a\u7d20\u6750\u3092\u4f9b\u7d66\u3067\u304d\u308b\u30b7\u30ea\u30b3\u30f3\u30b5\u30d7\u30e9\u30a4\u30e4\u30fc\u306e\u9078\u5b9a\u3092\u7d9a\u3051\u3066\u3044\u308b\u4e2d\u3001\u534a\u5c0e\u4f53\u88fd\u9020\u88c5\u7f6e\u3084\u9ad8\u54c1\u8cea\u306a\u90e8\u54c1\u306f\u3001\u4eca\u5f8c\u307e\u3059\u307e\u3059\u91cd\u8981\u306b\u306a\u3063\u3066\u304f\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002.<\/p>

AI\u30c7\u30d0\u30a4\u30b9\u5e02\u5834\u306f\u3001\u4eca\u5f8c\u3055\u3089\u306b\u7af6\u4e89\u304c\u6fc0\u5316\u3059\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059<\/h3>

I notice that Ternuss appointment comes at a time when the definition of an AI device is changing. For years smartphones and computers were mainly used to access cloud‑based applications. More and more AI processing is moving onto the device itself.<\/p>

On‑device AI can lower delay, boost privacy and let some functions run without a cloud link. Apple controls both hardware and software so Apple can create well‑connected AI experiences. Japanese semiconductor and electronics companies could gain from this change if demand rises for low‑power chips, sensors and memory that are made for AI processing. It could also push businesses to invest more in edge AI, where intelligence works close to the device instead of all in remote data centers.<\/p>

Apple’s Hardware Expertise Could Shape Its AI Strategy<\/h3>

Ternuss career shows that hardware might stay at the center of Apple’s AI strategy. Apple says Ternus has led hardware engineering across Apple’s product lines and was key in moving Apple to Apple silicon.<\/p>

That experience could shape how Apple deals with AI. Of treating AI as a separate software item Apple could fold AI into new hardware experiences. This might bring wearables, AI‑enhanced audio devices, advanced computers and possibly new product categories. Analysts also suggest items like smart glasses and other AI‑enabled devices. For Japan new Apple hardware lines could open chances, for component makers that already supply Apple’s current products.<\/p>

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AI Could Strengthen Japan’s Semiconductor Ecosystem<\/h3>

Apple’s AI ambitions could also indirectly support Japan’s semiconductor revival. The country is working to strengthen semiconductor manufacturing and has strong expertise in semiconductor materials, manufacturing equipment and precision engineering.<\/p>

AI\u30c7\u30d0\u30a4\u30b9\u306b\u5bfe\u3059\u308b\u4e16\u754c\u7684\u306a\u9700\u8981\u306e\u9ad8\u307e\u308a\u306f\u3001\u305f\u3068\u3048\u6700\u7d42\u7684\u306a\u30d7\u30ed\u30bb\u30c3\u30b5\u304c\u65e5\u672c\u56fd\u5916\u3067\u88fd\u9020\u3055\u308c\u305f\u3068\u3057\u3066\u3082\u3001\u534a\u5c0e\u4f53\u306e\u30b5\u30d7\u30e9\u30a4\u30c1\u30a7\u30fc\u30f3\u3092\u652f\u3048\u308b\u3053\u3068\u306b\u306a\u308b\u3067\u3057\u3087\u3046\u3002\u3057\u305f\u304c\u3063\u3066\u3001\u65e5\u672c\u306e\u4f01\u696d\u306f\u3001AI\u30b3\u30f3\u30d4\u30e5\u30fc\u30c6\u30a3\u30f3\u30b0\u3092\u652f\u3048\u308b\u30a4\u30f3\u30d5\u30e9\u3092\u4f9b\u7d66\u3059\u308b\u304b\u3001\u3042\u308b\u3044\u306f\u57fa\u76e4\u30e2\u30c7\u30eb\u306e\u958b\u767a\u306b\u304a\u3044\u3066\u76f4\u63a5\u7af6\u4e89\u3059\u308b\u3053\u3068\u3067\u3001\u5229\u76ca\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002\u3053\u308c\u306f\u3001\u65e5\u672c\u306b\u3068\u3063\u3066\u6709\u529b\u306a\u7af6\u4e89\u6226\u7565\u3068\u306a\u308a\u5f97\u308b\u3067\u3057\u3087\u3046\u3002.<\/p>

A New Competitive Era for Japan’s Tech Supply Chain<\/h3>

\u30b8\u30e7\u30f3\u30fb\u30c6\u30eb\u30ca\u30b9\u306e\u30a2\u30c3\u30d7\u30eb\u3078\u306e\u52a0\u5165\u306f\u3001\u5358\u306a\u308b\u7d4c\u55b6\u9663\u306e\u4ea4\u4ee3\u4ee5\u4e0a\u306e\u610f\u5473\u3092\u6301\u3061\u307e\u3059\u3002\u3053\u308c\u306f\u3001\u4e16\u754c\u6700\u5927\u306e\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u4f01\u696d\u304c\u30b3\u30f3\u30d4\u30e5\u30fc\u30c6\u30a3\u30f3\u30b0\u306e\u672a\u6765\u50cf\u3092\u5f62\u4f5c\u308d\u3046\u3068\u3057\u3066\u3044\u308b\u307e\u3055\u306b\u305d\u306e\u6642\u671f\u306b\u8d77\u3053\u3063\u305f\u51fa\u6765\u4e8b\u3067\u3059\u3002.<\/p>

Apple\u306f\u3001\u30cf\u30fc\u30c9\u30a6\u30a7\u30a2\u3001\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u3001\u305d\u3057\u3066\u540c\u793e\u304c\u69cb\u7bc9\u3057\u3066\u304d\u305f\u30b7\u30b9\u30c6\u30e0\u5168\u4f53\u306b\u304a\u3044\u3066\u5f37\u307f\u3092\u6301\u3063\u3066\u3044\u307e\u3059\u3002\u307e\u305f\u3001Apple\u306fAI\u306e\u5206\u91ce\u3067\u3082\u3055\u3089\u306a\u308b\u5411\u4e0a\u3092\u56f3\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u30c6\u30eb\u30cc\u30b9\u6c0f\u306e\u30a8\u30f3\u30b8\u30cb\u30a2\u30ea\u30f3\u30b0\u5206\u91ce\u3067\u306e\u7d4c\u9a13\u306f\u3001Apple\u304cAI\u3092\u6d3b\u7528\u3059\u308b\u30cf\u30fc\u30c9\u30a6\u30a7\u30a2\u306b\u6ce8\u529b\u3059\u308b\u304b\u3001\u3042\u308b\u3044\u306f\u5358\u306bAI\u3092\u6d3b\u7528\u3059\u308b\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u306b\u6ce8\u529b\u3059\u308b\u304b\u3001\u305d\u306e\u65b9\u5411\u6027\u3092\u5b9a\u3081\u308b\u4e0a\u3067\u5f79\u7acb\u3064\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002.<\/p>

\u3053\u308c\u306f\u65e5\u672c\u306b\u3068\u3063\u3066\u30cb\u30e5\u30fc\u30b9\u306b\u306a\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002.<\/p>

\u65e5\u672c\u306f\u3001\u534a\u5c0e\u4f53\u3001\u30bb\u30f3\u30b5\u30fc\u3001\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u3001\u5c0f\u578b\u90e8\u54c1\u3001\u6750\u6599\u3001\u305d\u3057\u3066\u30e2\u30ce\u3065\u304f\u308a\u306b\u7528\u3044\u3089\u308c\u308b\u6a5f\u68b0\u3068\u3044\u3063\u305f\u5206\u91ce\u306b\u304a\u3044\u3066\u5f37\u307f\u3092\u6301\u3063\u3066\u3044\u307e\u3059\u3002\u3053\u3046\u3057\u305f\u5f37\u307f\u3092\u6d3b\u304b\u3059\u3053\u3068\u3067\u3001\u65e5\u672c\u4f01\u696d\u306fAI\u30c7\u30d0\u30a4\u30b9\u306e\u6f6e\u6d41\u306b\u53c2\u5165\u3067\u304d\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002.<\/p>

Apple\u304cAI\u3092\u30c7\u30d0\u30a4\u30b9\u306e\u6a19\u6e96\u7684\u306a\u6a5f\u80fd\u3068\u3057\u3066\u5b9a\u7740\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u308c\u3070\u3001\u6700\u5927\u306e\u30c1\u30e3\u30f3\u30b9\u304c\u8a2a\u308c\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u9ad8\u6027\u80fd\u306aAI\u30c7\u30d0\u30a4\u30b9\u306b\u306f\u3001\u3088\u308a\u9ad8\u6027\u80fd\u306a\u30c1\u30c3\u30d7\u3001\u3088\u308a\u9ad8\u6027\u80fd\u306a\u30d0\u30c3\u30c6\u30ea\u30fc\u3001\u3088\u308a\u9ad8\u6027\u80fd\u306a\u30bb\u30f3\u30b5\u30fc\u3001\u305d\u3057\u3066\u3088\u308a\u9ad8\u5ea6\u306a\u88fd\u9020\u6280\u8853\u304c\u5fc5\u8981\u3068\u306a\u308b\u3067\u3057\u3087\u3046\u3002.<\/p>

\u30c6\u30eb\u30cc\u30b9\u304c\u52d5\u304d\u51fa\u3059\u3068 Apples <\/a>\u65e5\u672c\u306e\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u696d\u754c\u304c\u6ce8\u8996\u3059\u308b\u7ae0\u3067\u3059\u3002\u3082\u3057\u30a2\u30c3\u30d7\u30eb\u304c\u81ea\u793e\u306e\u30cf\u30fc\u30c9\u30a6\u30a7\u30a2\u6280\u8853\u3068AI\u6280\u8853\u3092\u878d\u5408\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u308c\u3070\u3001\u305d\u3053\u304b\u3089\u751f\u307e\u308c\u308b\u88fd\u54c1\u306f\u3001\u65e5\u672c\u306e\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u30b5\u30d7\u30e9\u30a4\u30c1\u30a7\u30fc\u30f3\u5168\u4f53\u306b\u65b0\u305f\u306a\u9700\u8981\u3092\u751f\u307f\u51fa\u3059\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u5bb6\u96fb\u5206\u91ce\u306b\u304a\u3051\u308bAI\u306e\u4e16\u754c\u3092\u5f62\u4f5c\u308b\u8a08\u753b\u306b\u304a\u3044\u3066\u3001\u65e5\u672c\u304c\u91cd\u8981\u306a\u5f79\u5272\u3092\u679c\u305f\u3057\u7d9a\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002.<\/p>","protected":false},"excerpt":{"rendered":"

Apple is stepping into a leadership era at a crucial time for the global technology industry. John Ternus has become Apple’s chief executive officer taking over from Tim Cook after 15 years at the helm. Artificial intelligence is expected to be one of the central focuses during Ternus’s time as CEO.Ternus has been with Apple since 2001. Has been a key figure in the development of major products like the iPhone, iPad, Mac, AirPods and Apple Watch. The company officially announced that he would take over as CEO on September 1 2026 while Tim Cook will transition to the role of chairman.This leadership shift could have reaching effects. For Japan […]<\/p>\n","protected":false},"author":7,"featured_media":38520,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"wprm-recipe-roundup-name":"","wprm-recipe-roundup-description":"","postBodyCss":"","postBodyMargin":[],"postBodyPadding":[],"postBodyBackground":{"backgroundType":"classic","gradient":""},"footnotes":""},"categories":[186,8098,85],"tags":[14613,10867,15190,14644,15191],"ppma_author":[572],"class_list":["post-38510","post","type-post","status-publish","format-standard","has-post-thumbnail","category-ai","category-news-articles","category-tech","tag-ai-era","tag-apple","tag-iphone","tag-japans-tech-industry","tag-stakes"],"yoast_head":"\nJohn Ternus Guides Apple Into the AI Era<\/title>\n<meta name=\"description\" content=\"John Ternus takes Apple into the AI era, a shift that could influence Japan\u2019s technology industry, supply chains, and growing AI ecosystem.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/itbusinesstoday.com\/ja\/tech\/ai\/john-ternus-takes-apple-into-the-ai-era-raising-stakes-for-japans-tech-industry\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"John Ternus Guides Apple Into the AI Era\" \/>\n<meta property=\"og:description\" content=\"John Ternus takes Apple into the AI era, a shift that could influence Japan\u2019s technology industry, supply chains, and growing AI ecosystem.\" \/>\n<meta property=\"og:url\" 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