{"id":37436,"date":"2026-08-06T11:06:53","date_gmt":"2026-08-06T11:06:53","guid":{"rendered":"https:\/\/itbusinesstoday.com\/?p=37436"},"modified":"2026-08-06T11:06:53","modified_gmt":"2026-08-06T11:06:53","slug":"line-manga-and-ntt-docomo-expand-digital-entertainment","status":"publish","type":"post","link":"https:\/\/itbusinesstoday.com\/ja\/martech\/customer-experience\/line-manga-and-ntt-docomo-expand-digital-entertainment\/","title":{"rendered":"LINE\u30de\u30f3\u30ac\u3068NTT\u30c9\u30b3\u30e2\u3001\u30c7\u30b8\u30bf\u30eb\u30a8\u30f3\u30bf\u30fc\u30c6\u30a4\u30f3\u30e1\u30f3\u30c8\u4e8b\u696d\u3092\u62e1\u5927"},"content":{"rendered":"

Digital entertainment in Japan is slowly integrating with the recent tie-up between LINE Manga, which is the manga site in Japan developed by Naver Webtoon, and NTT DOCOMO on “d Anime Store for LINE Manga,” which is Japan’s first anime subscription service embedded directly within a manga site. Through the collaboration, the user can switch between manga and anime without getting out of the LINE Manga app, which indicates the changing preferences of consumers in Japan’s digital media sector.<\/p>

With the tie-up, there will be an “Anime” option in the LINE Manga app, where the subscriber can watch more than 4,000 anime films through NTT DOCOMO’s d Anime Store, which has about 4 million subscribers and is the biggest anime streaming site in Japan.<\/p>

\u6f2b\u753b\u3068\u30a2\u30cb\u30e1\u306e\u4f53\u9a13\u3092\u4e00\u4f53\u5316\u3055\u305b\u308b<\/strong><\/h3>

\u3053\u308c\u307e\u3067\u3001\u6f2b\u753b\u306e\u95b2\u89a7\u3068\u30a2\u30cb\u30e1\u306e\u8996\u8074\u306f\u3001\u305d\u308c\u305e\u308c\u72ec\u7acb\u3057\u305f\u30c7\u30b8\u30bf\u30eb\u30b5\u30fc\u30d3\u30b9\u3068\u3057\u3066\u63d0\u4f9b\u3055\u308c\u3066\u304d\u307e\u3057\u305f\u3002\u3064\u307e\u308a\u3001\u30e6\u30fc\u30b6\u30fc\u306f\u3053\u308c\u30892\u3064\u306e\u6d3b\u52d5\u3092\u884c\u3046\u305f\u3081\u306b\u3001\u5225\u3005\u306e\u30a2\u30d7\u30ea\u3084\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u3092\u5229\u7528\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3057\u305f\u3002\u3057\u304b\u3057\u3001LINE\u30de\u30f3\u30ac\u3068NTT\u30c9\u30b3\u30e2\u306e\u63d0\u643a\u306b\u3088\u308a\u3001\u3053\u308c\u30892\u3064\u306e\u4f53\u9a13\u30921\u3064\u306e\u5834\u6240\u3067\u7d71\u5408\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3057\u305f\u3002.<\/p>

\u3053\u3061\u3089\u3082\u304a\u8aad\u307f\u304f\u3060\u3055\u3044\uff1a TETORI\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30fc\u30d3\u30b9\u3092\u52b9\u7387\u5316\u3059\u308b\u305f\u3081AI\u30c1\u30e3\u30c3\u30c8\u30dc\u30c3\u30c8\u3092\u5c0e\u5165\u3057\u307e\u3057\u305f<\/a><\/h4>

LINE\u30de\u30f3\u30ac\u3067\u3053\u306e\u6f2b\u753b\u30b7\u30ea\u30fc\u30ba\u3092\u77e5\u3063\u305f\u30e6\u30fc\u30b6\u30fc\u306f\u3001\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u5185\u306b\u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0\u30b5\u30fc\u30d3\u30b9\u304c\u7d44\u307f\u8fbc\u307e\u308c\u3066\u3044\u308b\u305f\u3081\u3001\u4f5c\u54c1\u3092\u767a\u898b\u3057\u305f\u76f4\u5f8c\u306b\u30a2\u30cb\u30e1\u7248\u3092\u8996\u8074\u3059\u308b\u3053\u3068\u3067\u3001\u305d\u306e\u4f53\u9a13\u3092\u3055\u3089\u306b\u5e83\u3052\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002.<\/p>

\u307e\u305f\u3001\u3053\u306e\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306f\u3001\u73fe\u4ee3\u306e\u30e1\u30c7\u30a3\u30a2\u306b\u304a\u3044\u3066IP\u30a8\u30b3\u30b7\u30b9\u30c6\u30e0\u3092\u69cb\u7bc9\u3059\u308b\u50be\u5411\u304c\u3042\u308b\u3053\u3068\u3082\u793a\u3057\u3066\u3044\u307e\u3059\u3002\u305d\u3053\u3067\u306f\u3001\u4eba\u6c17\u3092\u535a\u3057\u305f\u6f2b\u753b\u30b7\u30ea\u30fc\u30ba\u304c\u3001\u30a2\u30cb\u30e1\u3001\u6620\u753b\u3001\u30b2\u30fc\u30e0\u3001\u3055\u3089\u306b\u306f\u30b0\u30c3\u30ba\u306a\u3069\u3001\u3055\u307e\u3056\u307e\u306a\u5f62\u614b\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3078\u3068\u5c55\u958b\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u305d\u3053\u3067\u3001LINE Manga\u306f\u3001\u8aad\u8005\u306b\u30a2\u30cb\u30e1\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u62e1\u5927\u3092\u7d9a\u3051\u308b\u6f2b\u753b\u30e9\u30a4\u30d6\u30e9\u30ea\u306e\u30e1\u30ea\u30c3\u30c8\u3092\u6700\u5927\u9650\u306b\u5f15\u304d\u51fa\u3059\u6a5f\u4f1a\u3068\u3057\u3066\u6d3b\u7528\u3057\u3066\u3044\u307e\u3059\u3002.<\/p>

Strengthening Naver Webtoon’s IP Strategy<\/strong><\/h3>

The rollout of the program is part of Naver Webtoon’s global content strategy which concentrates on widening the engagement of the audience in regard to webtoon and manga intellectual properties.<\/p>

In Japan, the new collaboration between Naver Webtoon and DOCOMO is aimed at creating a more profound connection between manga and anime. In turn, in South Korea, Naver Webtoon is improving engagement of its users through the “Cuts” short form animation service. International users receive their content through the WATCH tab which provides video content based on popular webtoon properties.<\/p>

\u3053\u306e\u3088\u3046\u306a\u5730\u57df\u6226\u7565\u306f\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u30d7\u30ed\u30d0\u30a4\u30c0\u30fc\u304c\u7279\u5b9a\u306e\u6d88\u8cbb\u8005\u884c\u52d5\u306b\u5408\u308f\u305b\u3066\u30c7\u30b8\u30bf\u30eb\u4f53\u9a13\u3092\u6700\u9069\u5316\u3059\u308b\u3068\u540c\u6642\u306b\u3001\u53ce\u76ca\u6027\u306e\u9ad8\u3044IP\u30a8\u30b3\u30b7\u30b9\u30c6\u30e0\u3092\u69cb\u7bc9\u3057\u3066\u3044\u308b\u4e00\u4f8b\u3067\u3059\u3002.<\/p>

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This collaboration points to a larger trend in Japan’s tech industry, which involves the convergence of digital content, telecom, and subscriptions.<\/p>

\u901a\u4fe1\u4e8b\u696d\u8005\u306f\u3001\u5358\u306a\u308b\u901a\u4fe1\u63a5\u7d9a\u306e\u63d0\u4f9b\u8005\u304b\u3089\u3001\u3088\u308a\u591a\u304f\u306e\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u30c7\u30b8\u30bf\u30eb\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3078\u3068\u3001\u307e\u3059\u307e\u3059\u5909\u8c8c\u3092\u9042\u3052\u3066\u3044\u307e\u3059\u3002\u30b3\u30f3\u30c6\u30f3\u30c4\u30d7\u30ed\u30d0\u30a4\u30c0\u30fc\u3068\u306e\u9023\u643a\u306f\u3001NTT\u30c9\u30b3\u30e2\u306e\u3088\u3046\u306a\u4f01\u696d\u304c\u52a0\u5165\u8005\u3068\u306e\u95a2\u308f\u308a\u3092\u6df1\u3081\u3001\u5f93\u6765\u306e\u30e2\u30d0\u30a4\u30eb\u30b5\u30fc\u30d3\u30b9\u4ee5\u5916\u306e\u5206\u91ce\u3067\u65b0\u305f\u306a\u4fa1\u5024\u3092\u5275\u51fa\u3059\u308b\u306e\u306b\u5f79\u7acb\u3064\u3067\u3057\u3087\u3046\u3002.<\/p>

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AI\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306b\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u6f2b\u753b\u3084\u30a2\u30cb\u30e1\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63a8\u85a6\u3059\u308b\u305f\u3081\u306b\u3001\u4eca\u5f8c\u307e\u3059\u307e\u3059\u6d3b\u7528\u3055\u308c\u3066\u3044\u304f\u3082\u306e\u3068\u4e88\u6e2c\u3055\u308c\u3066\u3044\u307e\u3059\u3002.<\/p>

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\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u3092\u57fa\u76e4\u3068\u3059\u308b\u30d3\u30b8\u30cd\u30b9\u306b\u304a\u3044\u3066\u306f\u3001\u7d71\u5408\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3068\u3044\u3046\u5f62\u3067\u306e\u9023\u643a\u306b\u3088\u308a\u3001\u9867\u5ba2\u306f1\u3064\u306e\u30a2\u30d7\u30ea\u304b\u3089\u3088\u308a\u591a\u304f\u306e\u30a8\u30f3\u30bf\u30fc\u30c6\u30a4\u30f3\u30e1\u30f3\u30c8\u4fa1\u5024\u3092\u5f97\u3089\u308c\u308b\u3088\u3046\u306b\u306a\u308b\u305f\u3081\u3001\u9867\u5ba2\u306e\u5b9a\u7740\u7387\u5411\u4e0a\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002.<\/p>

\u5909\u5316\u3059\u308b\u6d88\u8cbb\u8005\u306e\u884c\u52d5\u3092\u53cd\u6620\u3057\u3066<\/strong><\/h3>

\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u3084\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30b5\u30a4\u30c8\u3092\u901a\u3058\u3066\u30a8\u30f3\u30bf\u30fc\u30c6\u30a4\u30f3\u30e1\u30f3\u30c8\u3092\u697d\u3057\u3080\u4eba\u304c\u5897\u3048\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u6280\u8853\u306e\u5229\u7528\u304c\u62e1\u5927\u3059\u308b\u4e2d\u3001\u65e5\u672c\u306f\u4f9d\u7136\u3068\u3057\u3066\u4e16\u754c\u3067\u3082\u6709\u6570\u306e\u6f2b\u753b\u30fb\u30a2\u30cb\u30e1\u5e02\u5834\u306e\u4e00\u3064\u3067\u3042\u308a\u7d9a\u3051\u3066\u3044\u307e\u3059\u3002.<\/p>

\u30e6\u30fc\u30b6\u30fc\u306f\u3001\u6f2b\u753b\u3084\u30a2\u30cb\u30e1\u3092\u5225\u3005\u306b\u8996\u8074\u30fb\u95b2\u89a7\u3059\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u6c17\u306b\u5165\u3063\u305f\u4f5c\u54c1\u306b\u3064\u3044\u3066\u3001\u6f2b\u753b\u306e\u95b2\u89a7\u304b\u3089\u30a8\u30d4\u30bd\u30fc\u30c9\u306e\u8996\u8074\u3078\u3068\u30b9\u30e0\u30fc\u30ba\u306b\u5207\u308a\u66ff\u3048\u3089\u308c\u308b\u3088\u3046\u306a\u4f53\u9a13\u3092\u6c42\u3081\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u306f\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u30d7\u30ed\u30d0\u30a4\u30c0\u30fc\u304c\u5358\u306a\u308b\u500b\u5225\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306b\u3068\u3069\u307e\u3089\u305a\u3001\u30a8\u30b3\u30b7\u30b9\u30c6\u30e0\u3092\u69cb\u7bc9\u3057\u3066\u3044\u308b\u3068\u3044\u3046\u3001\u4e16\u754c\u4e2d\u306e\u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0\u696d\u754c\u306b\u898b\u3089\u308c\u308b\u30c8\u30ec\u30f3\u30c9\u306b\u6cbf\u3063\u305f\u3082\u306e\u3067\u3059\u3002.<\/p>

\u3053\u306e\u3088\u3046\u306a\u72b6\u6cc1\u306b\u304a\u3044\u3066\u3001\u540c\u793e\u306f\u3053\u3046\u3057\u305f\u5909\u5316\u3059\u308b\u30c8\u30ec\u30f3\u30c9\u306b\u5bfe\u5fdc\u3057\u30012\u7a2e\u985e\u306e\u30a8\u30f3\u30bf\u30fc\u30c6\u30a4\u30f3\u30e1\u30f3\u30c8\u3092\u540c\u6642\u306b\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002.<\/p>

\u4eca\u5f8c\u306e\u5c55\u671b<\/strong><\/h3>

LINE\u30de\u30f3\u30ac\u3078\u306e\u300cd Anime Store\u300d\u306e\u5c0e\u5165\u306f\u3001\u5358\u306a\u308b\u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0\u30b5\u30fc\u30d3\u30b9\u306e\u5c0e\u5165\u306b\u3068\u3069\u307e\u308a\u307e\u305b\u3093\u3002\u3053\u306e\u52d5\u304d\u306f\u3001\u65e5\u672c\u306e\u30c7\u30b8\u30bf\u30eb\u30a8\u30f3\u30bf\u30fc\u30c6\u30a4\u30f3\u30e1\u30f3\u30c8\u696d\u754c\u306e\u767a\u5c55\u306b\u304a\u3051\u308b\u65b0\u305f\u306a\u6f6e\u6d41\u3092\u793a\u3059\u3082\u306e\u3067\u3059\u3002\u30de\u30f3\u30ac\u3068\u30a2\u30cb\u30e1\u30921\u3064\u306e\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30d1\u30c3\u30b1\u30fc\u30b8\u306b\u7d71\u5408\u3059\u308b\u3053\u3068\u3067\u3001, LINE Manga<\/a> \u305d\u3057\u3066 NTT DOCOMO<\/a> \u3053\u308c\u306b\u3088\u308a\u3001\u6d88\u8cbb\u8005\u3001\u30af\u30ea\u30a8\u30a4\u30bf\u30fc\u3001\u305d\u3057\u3066\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u904b\u55b6\u8005\u306e\u3059\u3079\u3066\u306b\u3068\u3063\u3066\u4e92\u3044\u306b\u5229\u76ca\u3068\u306a\u308b\u7d71\u5408\u7684\u306a\u74b0\u5883\u304c\u5b9f\u73fe\u3055\u308c\u307e\u3057\u305f\u3002.<\/p>

With continuing expansion of digital entertainment platforms beyond specific content types, such collaborations will definitely be common in Japan’s technology and media industry in the future. Businesses that operate in the distribution of content, cloud, AI, and digital platforms can learn from the collaboration on how integrated entertainment experiences will drive growth and engagement in the future.<\/p>","protected":false},"excerpt":{"rendered":"

Digital entertainment in Japan is slowly integrating with the recent tie-up between LINE Manga, which is the manga site in Japan developed by Naver Webtoon, and NTT DOCOMO on “d Anime Store for LINE Manga,” which is Japan’s first anime subscription service embedded directly within a manga site. Through the collaboration, the user can switch between manga and anime without getting out of the LINE Manga app, which indicates the changing preferences of consumers in Japan’s digital media sector.With the tie-up, there will be an “Anime” option in the LINE Manga app, where the subscriber can watch more than 4,000 anime films through NTT DOCOMO’s d Anime Store, which has 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