{"id":36674,"date":"2026-07-23T10:42:12","date_gmt":"2026-07-23T10:42:12","guid":{"rendered":"https:\/\/itbusinesstoday.com\/?p=36674"},"modified":"2026-07-23T10:42:12","modified_gmt":"2026-07-23T10:42:12","slug":"roboma-expands-ad-infrastructure-with-chatgpt","status":"publish","type":"post","link":"https:\/\/itbusinesstoday.com\/ja\/martech\/advertising\/roboma-expands-ad-infrastructure-with-chatgpt\/","title":{"rendered":"Roboma\u3001ChatGPT\u3092\u6d3b\u7528\u3057\u3066\u5e83\u544a\u30a4\u30f3\u30d5\u30e9\u3092\u62e1\u5145"},"content":{"rendered":"

RoboMarketer Co., Ltd. provides the advertising data infrastructure “Roboma”. We are pleased to announce that we have started automatic integration with ” ChatGPT Ads ” and now support the automatic import of advertising data and various reports.<\/p>

Industry Background – User behavior shifts from “search” to “dialogue with AI”<\/strong><\/p>

With the rapid proliferation of generative AI, users’ information-seeking behavior is expanding from traditional “keyword searches” to “processes that begin with dialogue with AI.”<\/p>

As conversational AIs like ChatGPT become the gateway to everyday research, comparison, and decision-making, ChatGPT Ads (OpenAI Ads Manager) will be launched in 2026, and the AI ​​conversation screen itself will emerge as a new advertising medium.<\/p>

\u3053\u3061\u3089\u3082\u304a\u8aad\u307f\u304f\u3060\u3055\u3044\uff1a AJA\u3001AVP\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306bAI\u30ec\u30d3\u30e5\u30fc\u30c4\u30fc\u30eb\u3092\u8ffd\u52a0<\/a><\/h4>

\u6210\u679c\u5831\u916c\u578b\u5e83\u544a\u306e\u4e3b\u306a\u6226\u5834\u306f\u3001\u691c\u7d22\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3001\u52d5\u753b\u304b\u3089\u3001\u751f\u6210AI\u306e\u5206\u91ce\u3078\u3068\u62e1\u5927\u3057\u3066\u3044\u307e\u3059\u3002.<\/p>

\u4e00\u65b9\u3067\u3001\u3053\u3046\u3057\u305f\u65b0\u3057\u3044\u5e83\u544a\u5a92\u4f53\u306b\u306f\u3001\u5f93\u6765\u306e\u6210\u679c\u5831\u916c\u578b\u5e83\u544a\u3068\u306f\u7570\u306a\u308b\u8ab2\u984c\u3082\u5b58\u5728\u3057\u307e\u3059\u3002.<\/p>

In media like ChatGPT advertising, where matching is based on the “conversational context” rather than keywords, the know-how we’ve had so far doesn’t directly apply.<\/p>

\u3055\u3089\u306b\u3001\u5e83\u544a\u4e3b\u306b\u5bfe\u3057\u3066\u63d0\u4f9b\u3055\u308c\u308b\u30c7\u30fc\u30bf\u306f\u3001\u4e3b\u306b\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3084\u30af\u30ea\u30c3\u30af\u6570\u3068\u3044\u3063\u305f\u57fa\u672c\u7684\u306a\u6307\u6a19\u3067\u69cb\u6210\u3055\u308c\u3066\u304a\u308a\u3001\u8a73\u7d30\u306a\u52b9\u679c\u6e2c\u5b9a\u3092\u884c\u3046\u305f\u3081\u306e\u74b0\u5883\u306f\u3001\u307e\u3060\u6574\u5099\u304c\u9032\u3081\u3089\u308c\u3066\u3044\u308b\u6bb5\u968e\u3067\u3059\u3002.<\/p>

\u30e1\u30c7\u30a3\u30a2\u306e\u6570\u304c\u5897\u52a0\u3059\u308b\u306b\u3064\u308c\u3001\u30c7\u30fc\u30bf\u306e\u4ed5\u69d8\u3084\u8a73\u7d30\u5ea6\u306f\u307e\u3059\u307e\u3059\u591a\u69d8\u5316\u3057\u3066\u304a\u308a\u3001\u5e83\u544a\u4e8b\u696d\u8005\u306b\u3068\u3063\u3066\u5171\u901a\u306e\u8ab2\u984c\u3068\u306a\u3063\u3066\u3044\u308b\u306e\u306f\u3001\u5404\u30e1\u30c7\u30a3\u30a2\u306b\u5206\u6563\u3057\u3066\u3044\u308b\u30c7\u30fc\u30bf\u3092\u3069\u306e\u3088\u3046\u306b\u7d71\u5408\u3057\u3001\u5168\u4f53\u7684\u306a\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u6700\u9069\u5316\u3059\u308b\u304b\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002.<\/p>

\u65b0\u3057\u3044\u30e1\u30c7\u30a3\u30a2\u3092\u7a4d\u6975\u7684\u306b\u8a66\u884c\u932f\u8aa4\u3057\u306a\u304c\u3089\u3001\u3055\u307e\u3056\u307e\u306a\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u84c4\u7a4d\u3055\u308c\u305f\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3057\u3001\u305d\u306e\u5206\u6790\u7d50\u679c\u3092\u3082\u3068\u306b\u4eca\u5f8c\u306e\u5c55\u958b\u3092\u6c7a\u5b9a\u3057\u3066\u3044\u304d\u307e\u3059\u3002.<\/p>

To achieve this, a “data infrastructure” is essential that centrally aggregates and normalizes data from different media sources, and then connects it to visualization and AI analysis.<\/p>

ChatGPT\u5e83\u544a\u3068\u306e\u3053\u306e\u81ea\u52d5\u9023\u643a\u306f\u3001\u6a5f\u80fd\u3092\u62e1\u5f35\u3059\u308b\u305f\u3081\u306e\u53d6\u308a\u7d44\u307f\u3067\u3042\u308a\u3001 Roboma<\/a>‘s role as an advertising data infrastructure to new advertising media in the age of generative AI.<\/p>

“ChatGPT Ads” (ChatGPT Ads\/OpenAI Ads Manager) is a new type of managed advertising that delivers ads tailored to the “conversational context” between the user and ChatGPT.<\/p>

\u30bd\u30fc\u30b9 PRTimes<\/a><\/strong><\/p>","protected":false},"excerpt":{"rendered":"

RoboMarketer Co., Ltd. provides the advertising data infrastructure “Roboma”. We are pleased to announce that we have started automatic integration with ” ChatGPT Ads ” and now support the automatic import of advertising data and various reports.Industry Background – User behavior shifts from “search” to “dialogue with AI”With the rapid proliferation of generative AI, users’ information-seeking behavior is expanding from traditional “keyword searches” to “processes that begin with dialogue with AI.”As conversational AIs like ChatGPT become the gateway to everyday research, comparison, and decision-making, ChatGPT Ads (OpenAI Ads Manager) will be launched in 2026, and the AI ​​conversation screen itself will emerge as a new advertising medium.Also Read: AJA Adds […]<\/p>\n","protected":false},"author":4,"featured_media":36675,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"wprm-recipe-roundup-name":"","wprm-recipe-roundup-description":"","postBodyCss":"","postBodyMargin":[],"postBodyPadding":[],"postBodyBackground":{"backgroundType":"classic","gradient":""},"footnotes":""},"categories":[191,208,211,92,237,206],"tags":[451,2372,4613,564,14204],"ppma_author":[205],"class_list":["post-36674","post","type-post","status-publish","format-standard","has-post-thumbnail","category-advertising","category-apac","category-japan","category-martech","category-news","category-regional","tag-advertising","tag-chatgpt","tag-data-infrastructure","tag-generative-ai","tag-roboma"],"yoast_head":"\nRoboma 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