{"id":36484,"date":"2026-07-20T12:47:51","date_gmt":"2026-07-20T12:47:51","guid":{"rendered":"https:\/\/itbusinesstoday.com\/?p=36484"},"modified":"2026-07-20T12:47:51","modified_gmt":"2026-07-20T12:47:51","slug":"search-without-search-engines-how-ai-assistants-are-redefining-brand-discovery","status":"publish","type":"post","link":"https:\/\/itbusinesstoday.com\/ja\/martech\/search-without-search-engines-how-ai-assistants-are-redefining-brand-discovery\/","title":{"rendered":"\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u3092\u4f7f\u308f\u306a\u3044\u691c\u7d22\uff1aAI\u30a2\u30b7\u30b9\u30bf\u30f3\u30c8\u304c\u30d6\u30e9\u30f3\u30c9\u767a\u898b\u306e\u3042\u308a\u65b9\u3092\u3069\u3046\u5909\u3048\u3064\u3064\u3042\u308b\u304b"},"content":{"rendered":"<p>\u691c\u7d22\u306f\u3001\u3044\u3064\u306e\u9593\u306b\u304b\u300c\u691c\u7d22\u300d\u3068\u3057\u3066\u306e\u5f79\u5272\u3092\u679c\u305f\u3055\u306a\u304f\u306a\u3063\u3066\u304d\u3066\u3044\u307e\u3059\u3002\u4eba\u3005\u306f\u3082\u306f\u3084\u300110\u500b\u306e\u9752\u3044\u30ea\u30f3\u30af\u3092\u6bd4\u8f03\u3057\u3088\u3046\u3068\u3044\u3046\u76ee\u7684\u3067\u30d6\u30e9\u30a6\u30b6\u3092\u958b\u304f\u3053\u3068\u306f\u307b\u3068\u3093\u3069\u306a\u304f\u3001\u5358\u306bAI\u30a2\u30b7\u30b9\u30bf\u30f3\u30c8\u306b\u8cea\u554f\u3092\u3057\u3001\u78ba\u304b\u306a\u7b54\u3048\u3092\u4e00\u3064\u5f97\u3066\u3001\u305d\u306e\u307e\u307e\u6b21\u306e\u884c\u52d5\u306b\u79fb\u308b\u3060\u3051\u306a\u306e\u3067\u3059\u3002 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fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-36498\" src=\"https:\/\/itbusinesstoday.com\/wp-content\/uploads\/2026\/07\/From-Search-Results-to-AI-Recommendations.webp\" alt=\"Search Without Search Engines\" width=\"1200\" height=\"800\" \/><\/p>\n<p>\u73fe\u5728\u3001\u30de\u30fc\u30b1\u30bf\u30fc\u304c\u72af\u3057\u3046\u308b\u6700\u5927\u306e\u904e\u3061\u306f\u3001\u3053\u308c\u3092\u5358\u306a\u308bGoogle\u306e\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u306e\u4e00\u3064\u3060\u3068\u8003\u3048\u3066\u3057\u307e\u3046\u3053\u3068\u3067\u3059\u3002\u305d\u3046\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u691c\u7d22\u7d50\u679c\u306e\u8868\u793a\u306b\u95a2\u3059\u308b\u30eb\u30fc\u30eb\u305d\u306e\u3082\u306e\u304c\u5909\u5316\u3057\u3066\u3044\u308b\u306e\u3067\u3059\u3002\u4ee5\u524d\u306f\u3001\u76ee\u6a19\u306f\u660e\u767d\u3067\u3057\u305f\u3002 \u81ea\u793e\u306e\u30da\u30fc\u30b8\u3092Google\u306e\u691c\u7d22\u7d50\u679c\u306e\u4e0a\u4f4d\u306b\u8868\u793a\u3055\u305b\u3001\u30af\u30ea\u30c3\u30af\u3092\u7372\u5f97\u3057\u3001\u8a2a\u554f\u8005\u304c\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306b\u30a2\u30af\u30bb\u30b9\u3057\u305f\u5f8c\u306b\u8aac\u5f97\u3059\u308b\u3053\u3068\u3067\u3057\u305f\u3002\u3042\u3089\u3086\u308bSEO\u6226\u7565\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u30ab\u30ec\u30f3\u30c0\u30fc\u3001\u30d0\u30c3\u30af\u30ea\u30f3\u30af\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306f\u3001\u305d\u306e\u30d7\u30ed\u30bb\u30b9\u306b\u57fa\u3065\u3044\u3066\u69cb\u7bc9\u3055\u308c\u3066\u3044\u307e\u3057\u305f\u3002.<\/p>\n<h4>\u3053\u3061\u3089\u3082\u304a\u8aad\u307f\u304f\u3060\u3055\u3044\uff1a <a class=\"p-url\" href=\"https:\/\/itbusinesstoday.com\/ja\/tech\/cloud\/liquid-cooling-in-japan-why-next-generation-ai-infrastructure-needs-a-new-thermal-strategy\/\" rel=\"bookmark\">\u65e5\u672c\u306b\u304a\u3051\u308b\u6db2\u4f53\u51b7\u5374\uff1a\u6b21\u4e16\u4ee3AI\u30a4\u30f3\u30d5\u30e9\u306b\u65b0\u305f\u306a\u71b1\u7ba1\u7406\u6226\u7565\u304c\u5fc5\u8981\u306a\u7406\u7531<\/a><\/h4>\n<p>AI\u30a2\u30b7\u30b9\u30bf\u30f3\u30c8\u306f\u3001\u305d\u306e\u6d41\u308c\u3092\u9759\u304b\u306b\u6253\u3061\u7834\u308a\u307e\u3057\u305f\u3002.<\/p>\n<p>\u4eca\u65e5\u3001\u6700\u9069\u306aCRM\u3084\u30b5\u30a4\u30d0\u30fc\u30bb\u30ad\u30e5\u30ea\u30c6\u30a3\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3001\u3042\u308b\u3044\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c4\u30fc\u30eb\u3092\u63a2\u3057\u3066\u3044\u308b\u65b9\u306f\u3001 <a href=\"https:\/\/itbusinesstoday.com\/ja\/tech\/cybersecurity\/security-copilots-vs-human-analysts-where-automation-still-falls-short\/\">\u81ea\u52d5\u5316<\/a> \u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u306f\u3001\u30d6\u30e9\u30a6\u30b6\u306e\u30bf\u30d6\u30925\u3064\u3082\u958b\u304f\u4ee3\u308f\u308a\u306b\u3001ChatGPT\u3084Perplexity\u3001\u3042\u308b\u3044\u306fGoogle AI\u30e2\u30fc\u30c9\u306b\u63a8\u5968\u3092\u5c0b\u306d\u308b\u3060\u3051\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u30a2\u30b7\u30b9\u30bf\u30f3\u30c8\u304c\u81a8\u5927\u306a\u60c5\u5831\u3092\u8aad\u307f\u8fbc\u307f\u3001\u9078\u629e\u80a2\u3092\u6bd4\u8f03\u691c\u8a0e\u3057\u305f\u4e0a\u3067\u3001\u5019\u88dc\u306e\u77ed\u3044\u30ea\u30b9\u30c8\u3068\u7c21\u5358\u306a\u8aac\u660e\u3092\u63d0\u793a\u3057\u3066\u304f\u308c\u307e\u3059\u3002 \u3082\u3057\u8cb4\u793e\u306e\u30d6\u30e9\u30f3\u30c9\u304c\u305d\u306e\u4f1a\u8a71\u306b\u4e00\u5ea6\u3082\u767b\u5834\u3057\u306a\u3051\u308c\u3070\u3001\u691c\u7d22\u9806\u4f4d\u306f\u307b\u307c\u4e8c\u306e\u6b21\u306b\u306a\u3063\u3066\u3057\u307e\u3044\u307e\u3059\u3002\u6280\u8853\u7684\u306b\u306f\u691c\u7d22\u53ef\u80fd\u3067\u3042\u3063\u3066\u3082\u3001\u5b9f\u8cea\u7684\u306b\u306f\u5b58\u5728\u3057\u3066\u3044\u306a\u3044\u3082\u540c\u7136\u306a\u306e\u3067\u3059\u3002\u307e\u3055\u306b\u305d\u306e\u7406\u7531\u304b\u3089\u3001\u300cAI\u30d6\u30e9\u30f3\u30c9\u30c7\u30a3\u30b9\u30ab\u30d0\u30ea\u30fc\u300d\u306b\u306f\u3001\u5f93\u6765\u306eSEO\u3068\u306f\u7570\u306a\u308b\u6226\u7565\u304c\u5fc5\u8981\u3068\u306a\u308b\u306e\u3067\u3059\u3002.<\/p>\n<p>\u3053\u308c\u3089\u306e\u63a8\u5968\u4e8b\u9805\u306e\u80cc\u5f8c\u306b\u3042\u308b\u4ed5\u7d44\u307f\u3082\u3001\u5927\u304d\u304f\u7570\u306a\u308a\u307e\u3059\u3002\u5927\u898f\u6a21\u8a00\u8a9e\u30e2\u30c7\u30eb\u306f\u3001\u5358\u306b\u4e00\u81f4\u3059\u308b\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u8ffd\u3044\u304b\u3051\u308b\u3060\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u30d9\u30af\u30c8\u30eb\u691c\u7d22\u306a\u3069\u3092\u901a\u3058\u3066\u610f\u5473\u306b\u57fa\u3065\u3044\u3066\u60c5\u5831\u3092\u53d6\u5f97\u3057\u3001\u305d\u306e\u5f8c\u3001\u300c\u691c\u7d22\u62e1\u5f35\u751f\u6210\uff08RAG\uff09\u300d\u3092\u7528\u3044\u3066\u65b0\u9bae\u3067\u95a2\u9023\u6027\u306e\u9ad8\u3044\u6587\u8108\u3092\u8ffd\u52a0\u3059\u308b\u3068\u3068\u3082\u306b\u3001\u30a8\u30f3\u30c6\u30a3\u30c6\u30a3\u30b7\u30b0\u30ca\u30eb\u3092\u901a\u3058\u3066\u30d6\u30e9\u30f3\u30c9\u30c1\u30a7\u30c3\u30af\u3082\u884c\u3044\u307e\u3059\u3002 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height=\"800\" \/><\/p>\n<p>\u591a\u304f\u306e\u30de\u30fc\u30b1\u30bf\u30fc\u306f\u3001\u4f9d\u7136\u3068\u3057\u3066\u30a6\u30a7\u30d6\u30da\u30fc\u30b8\u3092\u9ad8\u304f\u8a55\u4fa1\u3059\u308b\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306b\u5408\u308f\u305b\u3066\u6700\u9069\u5316\u3092\u56f3\u308d\u3046\u3068\u3057\u3066\u3044\u307e\u3059\u3002\u4e00\u65b9\u3001AI\u30a2\u30b7\u30b9\u30bf\u30f3\u30c8\u306f\u3001\u307e\u3063\u305f\u304f\u5225\u306e\u8981\u7d20\u306b\u5408\u308f\u305b\u3066\u6700\u9069\u5316\u3092\u884c\u3063\u3066\u3044\u307e\u3059\u3002AI\u30a2\u30b7\u30b9\u30bf\u30f3\u30c8\u304c\u76ee\u6307\u3057\u3066\u3044\u308b\u306e\u306f\u3001\u4e0d\u78ba\u5b9f\u6027\u3092\u4f4e\u6e1b\u3059\u308b\u3053\u3068\u3067\u3059\u3002AI\u30a2\u30b7\u30b9\u30bf\u30f3\u30c8\u304c\u751f\u6210\u3059\u308b\u3042\u3089\u3086\u308b\u63a8\u5968\u4e8b\u9805\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u3092\u78ba\u5b9f\u306b\u7279\u5b9a\u3067\u304d\u308b\u304b\u3001\u305d\u306e\u30d6\u30e9\u30f3\u30c9\u306b\u95a2\u3059\u308b\u4ed6\u8005\u306e\u8a55\u4fa1\u3092\u691c\u8a3c\u3067\u304d\u308b\u304b\u3001\u305d\u3057\u3066\u4fe1\u983c\u3067\u304d\u308b\u60c5\u5831\u6e90\u3092\u7528\u3044\u3066\u305d\u306e\u56de\u7b54\u3092\u88cf\u4ed8\u3051\u3089\u308c\u308b\u304b\u3069\u3046\u304b\u306b\u304b\u304b\u3063\u3066\u3044\u307e\u3059\u3002\u307e\u3055\u306b\u305d\u3053\u304c\u3001AI\u306b\u3088\u308b\u30d6\u30e9\u30f3\u30c9\u767a\u898b\u306e\u6210\u5426\u3092\u5206\u3051\u308b\u9375\u306a\u306e\u3067\u3059\u3002.<\/p>\n<p>\u7b2c\u4e00\u306e\u67f1\u306f\u3001\u30a8\u30f3\u30c6\u30a3\u30c6\u30a3\u306e\u660e\u78ba\u3055\u3067\u3059\u3002\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u4e0a\u3067\u30d6\u30e9\u30f3\u30c9\u306b\u3064\u3044\u3066\u8a00\u53ca\u3055\u308c\u308b\u969b\u3001\u305d\u306e\u8868\u73fe\u306f\u3069\u306e\u5834\u6240\u3067\u3082\u4e00\u8cab\u3057\u3066\u3044\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002 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href=\"https:\/\/openai.com\/index\/introducing-deep-research\/\">\u30c7\u30a3\u30fc\u30d7\u30ea\u30b5\u30fc\u30c1<\/a> 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\u72ec\u81ea\u3067\u691c\u8a3c\u53ef\u80fd\u306a\u77e5\u8b58\u3092\u751f\u307f\u51fa\u3059\u30d6\u30e9\u30f3\u30c9\u306f\u3001AI\u30a2\u30b7\u30b9\u30bf\u30f3\u30c8\u304c\u5f15\u7528\u30fb\u63a8\u5968\u3059\u308b\u60c5\u5831\u6e90\u3068\u306a\u308b\u53ef\u80fd\u6027\u304c\u306f\u308b\u304b\u306b\u9ad8\u304f\u306a\u308a\u307e\u3059\u3002\u4e00\u65b9\u3001\u4ed6\u8005\u304c\u3059\u3067\u306b\u516c\u958b\u3057\u305f\u5185\u5bb9\u3092\u5358\u306b\u7e70\u308a\u8fd4\u3057\u3066\u3044\u308b\u3060\u3051\u306e\u30d6\u30e9\u30f3\u30c9\u306f\u3001\u5358\u306a\u308b\u96d1\u97f3\u306e\u4e00\u90e8\u306b\u904e\u304e\u306a\u304f\u306a\u3063\u3066\u3057\u307e\u3046\u3067\u3057\u3087\u3046\u3002.<\/p>\n<h2>AI\u30d5\u30a1\u30fc\u30b9\u30c8\u306e\u4e16\u754c\u306b\u304a\u3051\u308b\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u5ea6\u306e\u6e2c\u5b9a<\/h2>\n<p>\u4eca\u65e5\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b\u6700\u5927\u306e\u76f2\u70b9\u306e\u4e00\u3064\u306f\u3001\u3044\u308f\u3070\u300c\u6628\u65e5\u306e\u6307\u6a19\u300d\u3092\u4f7f\u3063\u3066\u300c\u660e\u65e5\u306e\u767a\u898b\u300d\u3092\u5224\u65ad\u3057\u3066\u3057\u307e\u3046\u3053\u3068\u3067\u3059\u3002\u4f8b\u3048\u3070\u3001\u5f93\u6765\u306e\u30e9\u30f3\u30ad\u30f3\u30b0\u30c8\u30e9\u30c3\u30ab\u30fc\u306f\u3001\u8ab0\u3082\u304c\u307b\u307c\u540c\u3058\u30a6\u30a7\u30d6\u30da\u30fc\u30b8\u306e\u30bb\u30c3\u30c8\u3092\u76ee\u306b\u3059\u308b\u3001\u4e88\u6e2c\u53ef\u80fd\u306a\u691c\u7d22\u7d50\u679c\u306e\u305f\u3081\u306b\u69cb\u7bc9\u3055\u308c\u3066\u3044\u307e\u3057\u305f\u3002\u3057\u304b\u3057\u3001AI\u30a2\u30b7\u30b9\u30bf\u30f3\u30c8\u306f\u5b9f\u969b\u306b\u306f\u305d\u306e\u3088\u3046\u306a\u4ed5\u7d44\u307f\u3067\u306f\u6a5f\u80fd\u3057\u307e\u305b\u3093\u3002 AI\u30a2\u30b7\u30b9\u30bf\u30f3\u30c8\u306e\u5fdc\u7b54\u306f\u3001\u8cea\u554f\u306e\u5185\u5bb9\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u72b6\u6cc1\u3001\u5229\u7528\u53ef\u80fd\u306a\u60c5\u5831\u6e90\u3001\u3055\u3089\u306b\u306f\u4f1a\u8a71\u306e\u4e2d\u3067\u53d6\u308a\u5165\u308c\u3089\u308c\u308b\u6700\u65b0\u60c5\u5831\u306a\u3069\u306b\u5fdc\u3058\u3066\u5909\u5316\u3057\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u4f3c\u305f\u3088\u3046\u306a\u8cea\u554f\u3092\u3057\u305f2\u4eba\u306e\u30e6\u30fc\u30b6\u30fc\u3067\u3082\u3001\u540c\u3058\u63a8\u5968\u7d50\u679c\u3084\u3001\u540c\u3058\u3088\u3046\u306a\u9806\u4f4d\u4ed8\u3051\u306e\u7d50\u679c\u304c\u5f97\u3089\u308c\u308b\u3068\u306f\u9650\u308a\u307e\u305b\u3093\u3002\u3053\u306e\u305f\u3081\u3001\u53ef\u8996\u6027\u306f\u5358\u7d14\u306a\u9806\u4f4d\u30ec\u30dd\u30fc\u30c8\u3067\u306f\u6349\u3048\u304d\u308c\u306a\u3044\u307b\u3069\u3001\u306f\u308b\u304b\u306b\u52d5\u7684\u306a\u3082\u306e\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002.<\/p>\n<p>\u3053\u306e\u5909\u5316\u306f\u3082\u306f\u3084\u7121\u8996\u3067\u304d\u306a\u3044\u3082\u306e\u306b\u306a\u308a\u3064\u3064\u3042\u308a\u307e\u3059\u3002\u30c7\u30ed\u30a4\u30c8\u306e\u8a66\u7b97\u306b\u3088\u308b\u3068\u3001\u304a\u3088\u305d <a href=\"https:\/\/www.deloitte.com\/us\/en\/insights\/industry\/technology\/technology-media-and-telecom-predictions\/2026\/gen-ai-inside-software.html\">29%<\/a> \u5148\u9032\u56fd\u306e\u6210\u4eba\u306e\u3046\u3061\u3001\u751f\u6210AI\u306b\u3088\u308b\u8981\u7d04\u3092\u5229\u7528\u3057\u3066\u6bce\u65e5\u5c11\u306a\u304f\u3068\u30821\u56de\u306f\u691c\u7d22\u3092\u884c\u3046\u4eba\u304c\u5897\u3048\u308b\u4e00\u65b9\u3067\u3001\u751f\u6210AI\u5c02\u7528\u306e\u30a2\u30d7\u30ea\u3092\u5229\u7528\u3059\u308b\u4eba\u306f\u308f\u305a\u304b10%\u306b\u3068\u3069\u307e\u308b\u3067\u3057\u3087\u3046\u3002 \u305d\u3057\u3066\u3001AI\u3092\u6d3b\u7528\u3057\u305f\u691c\u7d22\u304c\u65e5\u5e38\u306e\u7fd2\u6163\u3068\u3057\u3066\u5b9a\u7740\u3057\u59cb\u3081\u308b\u306b\u3064\u308c\u3001\u30de\u30fc\u30b1\u30bf\u30fc\u306f\u300c\u6210\u529f\u300d\u3068\u306f\u4e00\u4f53\u4f55\u3092\u6307\u3059\u306e\u304b\u3001\u3042\u308b\u610f\u5473\u3067\u518d\u8003\u305b\u3056\u308b\u3092\u5f97\u306a\u304f\u306a\u308a\u307e\u3059\u3002\u306a\u305c\u306a\u3089\u3001\u305d\u308c\u306f\u3082\u306f\u3084\u5f93\u6765\u306e\u57fa\u6e96\u3060\u3051\u3067\u306f\u6e2c\u308c\u306a\u3044\u3082\u306e\u306b\u306a\u308b\u304b\u3089\u3067\u3059\u3002.<\/p>\n<p>\u307e\u305a\u306f\u300c\u30b7\u30a7\u30a2\u30fb\u30aa\u30d6\u30fb\u30e2\u30c7\u30eb\uff08SoM\uff09\u300d\u304b\u3089\u691c\u8a0e\u3059\u308b\u306e\u304c\u826f\u3044\u3067\u3057\u3087\u3046\u3002\u3053\u308c\u306f\u57fa\u672c\u7684\u306b\u3001\u95a2\u9023\u3059\u308b\u30d7\u30ed\u30f3\u30d7\u30c8\u306b\u5bfe\u3057\u3066\u3001AI\u304c\u751f\u6210\u3057\u305f\u56de\u7b54\u306b\u81ea\u793e\u30d6\u30e9\u30f3\u30c9\u304c\u7af6\u5408\u4ed6\u793e\u30d6\u30e9\u30f3\u30c9\u3068\u6bd4\u8f03\u3057\u3066\u3069\u306e\u7a0b\u5ea6\u306e\u983b\u5ea6\u3067\u767b\u5834\u3059\u308b\u304b\u3092\u793a\u3059\u6307\u6a19\u3067\u3059\u3002\u3057\u304b\u3057\u3001\u91cd\u8981\u306a\u306e\u306f\u3001\u9732\u51fa\u304c\u3042\u308b\u3053\u3068\u306f\u3042\u304f\u307e\u3067\u7b2c\u4e00\u6bb5\u968e\u306b\u904e\u304e\u306a\u3044\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002\u63a8\u5968\u4e8b\u9805\u306b\u5bfe\u3059\u308b\u611f\u60c5\u8a55\u4fa1\u3082\u3001\u540c\u69d8\u306b\u91cd\u8981\u306a\u8981\u7d20\u3068\u306a\u308a\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001 <a href=\"https:\/\/itbusinesstoday.com\/ja\/tech\/enterprise-ai-memory-systems-why-persistent-ai-is-becoming-the-next-competitive-advantage\/\">AI<\/a> \u30a2\u30b7\u30b9\u30bf\u30f3\u30c8\u306f\u3001\u5fa1\u793e\u306e\u3053\u3068\u3092\u983b\u7e41\u306b\u8a71\u984c\u306b\u4e0a\u3052\u306a\u304c\u3089\u3082\u3001\u5fa1\u793e\u3092\u300c\u624b\u9803\u306a\u4fa1\u683c\u306e\u9078\u629e\u80a2\u300d\u3068\u3057\u3066\u4f4d\u7f6e\u3065\u3051\u3001\u4e00\u65b9\u3067\u7af6\u5408\u4ed6\u793e\u3092\u300c\u771f\u306e\u5e02\u5834\u30ea\u30fc\u30c0\u30fc\u300d\u3068\u547c\u3076\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u3053\u3046\u3057\u305f\u8a00\u8449\u306e\u9078\u3073\u65b9\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u5fa1\u793e\u306e\u30b5\u30a4\u30c8\u3092\u30af\u30ea\u30c3\u30af\u3059\u308b\u524d\u304b\u3089\u3001\u3059\u3067\u306b\u91cd\u8981\u306a\u610f\u5473\u3092\u6301\u3064\u306e\u3067\u3059\u3002.<\/p>\n<p>\u3055\u3089\u306b\u3001\u5f15\u7528\u983b\u5ea6\u3068\u3044\u3046\u8981\u7d20\u3082\u3042\u308a\u307e\u3059\u3002ChatGPT Search\u3084Perplexity\u306a\u3069\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u3001\u3054\u81ea\u8eab\u306e\u30ec\u30dd\u30fc\u30c8\u3001\u7814\u7a76\u3001\u3042\u308b\u3044\u306f\u30a6\u30a7\u30d6\u30da\u30fc\u30b8\u304c\u30bd\u30fc\u30b9\u30ab\u30fc\u30c9\u306b\u8868\u793a\u3055\u308c\u308b\u305f\u3073\u306b\u3001AI\u306e\u4e16\u754c\u5168\u4f53\u306b\u304a\u3044\u3066\u3001\u77e5\u3089\u305a\u77e5\u3089\u305a\u306e\u3046\u3061\u306b\u81ea\u8eab\u306e\u6a29\u5a01\u3092\u9ad8\u3081\u3066\u3044\u308b\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002\u3053\u306e\u3088\u3046\u306a\u72b6\u6cc1\u4e0b\u3067\u306f\u3001\u3082\u306f\u3084\u30c8\u30c3\u30d7\u306e\u30a6\u30a7\u30d6\u30da\u30fc\u30b8\u3092\u300c\u72ec\u5360\u300d\u3059\u308b\u3053\u3068\u304c\u672c\u6765\u306e\u76ee\u7684\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002 \u3080\u3057\u308d\u3001AI\u30a2\u30b7\u30b9\u30bf\u30f3\u30c8\u304c\u30e6\u30fc\u30b6\u30fc\u306b\u6700\u521d\u306b\u8868\u793a\u3059\u308b\u56de\u7b54\u3092\u69cb\u6210\u3059\u308b\u969b\u3001\u5e38\u306b\u53c2\u7167\u3057\u7d9a\u3051\u308b\u3088\u3046\u306a\u3001\u4fe1\u983c\u3067\u304d\u308b\u60c5\u5831\u6e90\u306b\u306a\u308b\u3053\u3068\u304c\u91cd\u8981\u306a\u306e\u3067\u3059\u3002.<\/p>\n<h2>\u30de\u30fc\u30b1\u30bf\u30fc\u306f\u4eca\u3001\u3069\u306e\u3088\u3046\u306b\u5bfe\u5fdc\u3059\u3079\u304d\u304b<\/h2>\n<p>\u307b\u3068\u3093\u3069 <a href=\"https:\/\/itbusinesstoday.com\/ja\/martech\/life-after-cookies-how-japanese-brands-are-rebuilding-marketing-around-first-party-data\/\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/a> \u5404\u30c1\u30fc\u30e0\u306b\u306f\u3082\u306f\u3084SEO\u306e\u554f\u984c\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u307e\u3060\u6e2c\u5b9a\u3092\u59cb\u3081\u3066\u3044\u306a\u3044\u300c\u53ef\u8996\u6027\u306e\u554f\u984c\u300d\u3092\u62b1\u3048\u3066\u3044\u308b\u306e\u3067\u3059\u3002 \u591a\u304f\u306e\u30d6\u30e9\u30f3\u30c9\u306f\u3001AI\u30a2\u30b7\u30b9\u30bf\u30f3\u30c8\u304c\u81ea\u305a\u3068\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u767a\u898b\u3057\u3001\u63a8\u5968\u3057\u3066\u304f\u308c\u308b\u3060\u308d\u3046\u3068\u60f3\u5b9a\u3057\u305f\u4e0a\u3067\u3001\u4f9d\u7136\u3068\u3057\u3066\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u591a\u984d\u306e\u6295\u8cc7\u3092\u884c\u3063\u3066\u3044\u307e\u3059\u3002\u305d\u306e\u60f3\u5b9a\u306f\u5927\u304d\u306a\u30b3\u30b9\u30c8\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002AI\u306f\u52aa\u529b\u3092\u8a55\u4fa1\u3059\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u78ba\u4fe1\u3092\u8a55\u4fa1\u3059\u308b\u3082\u306e\u3067\u3059\u3002\u3082\u3057AI\u304c\u3042\u306a\u305f\u306e\u30d6\u30e9\u30f3\u30c9\u3092\u78ba\u5b9f\u306b\u7279\u5b9a\u3067\u304d\u305a\u3001\u30a6\u30a7\u30d6\u4e0a\u3067\u305d\u306e\u6b63\u5f53\u6027\u3092\u78ba\u8a8d\u3067\u304d\u305a\u3001\u4fe1\u983c\u3067\u304d\u308b\u60c5\u5831\u6e90\u3067\u88cf\u4ed8\u3051\u3067\u304d\u306a\u3044\u5834\u5408\u3001\u4ee3\u308f\u308a\u306b\u4ed6\u306e\u30d6\u30e9\u30f3\u30c9\u304c\u63a8\u5968\u3055\u308c\u3066\u3057\u307e\u3046\u306e\u3067\u3059\u3002.<\/p>\n<p>\u3060\u304b\u3089\u3053\u305d\u3001\u6b21\u306e\u30b9\u30c6\u30c3\u30d7\u306f\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u3055\u3089\u306b\u5897\u3084\u3059\u3053\u3068\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u30d6\u30e9\u30f3\u30c9\u3078\u306e\u4fe1\u983c\u3092\u7bc9\u304d\u3084\u3059\u304f\u3059\u308b\u3053\u3068\u3067\u3059\u3002.<\/p>\n<ul>\n<li><strong>\u307e\u305a\u306f\u3001\u3054\u81ea\u8eab\u306e\u53ef\u8996\u6027\u3092\u78ba\u8a8d\u3059\u308b\u3053\u3068\u304b\u3089\u59cb\u3081\u3066\u304f\u3060\u3055\u3044\u3002.<\/strong> ChatGPT Search\u3001Perplexity\u3001Google AI Mode\u3092\u958b\u304d\u3001\u8cfc\u5165\u8005\u304c\u5b9f\u969b\u306b\u8cfc\u5165\u524d\u306b\u5c0b\u306d\u3066\u3044\u308b\u8cea\u554f\u3092\u6295\u3052\u304b\u3051\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002\u5358\u306b\u81ea\u793e\u304c\u691c\u7d22\u7d50\u679c\u306b\u8868\u793a\u3055\u308c\u308b\u304b\u3069\u3046\u304b\u3092\u78ba\u8a8d\u3059\u308b\u3060\u3051\u3067\u306f\u3044\u3051\u307e\u305b\u3093\u3002\u3069\u306e\u30d6\u30e9\u30f3\u30c9\u304c\u6700\u521d\u306b\u8a00\u53ca\u3055\u308c\u3066\u3044\u308b\u304b\u3001\u305d\u308c\u3089\u304c\u3069\u306e\u3088\u3046\u306b\u8aac\u660e\u3055\u308c\u3066\u3044\u308b\u304b\u3001\u305d\u3057\u3066\u3069\u306e\u3088\u3046\u306a\u60c5\u5831\u6e90\u304c\u305d\u308c\u3089\u306e\u63a8\u5968\u4e8b\u9805\u3092\u5f62\u6210\u3057\u3066\u3044\u308b\u304b\u306b\u6ce8\u76ee\u3057\u3066\u304f\u3060\u3055\u3044\u3002\u3053\u306e\u4f5c\u696d\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u30e9\u30f3\u30ad\u30f3\u30b0\u30ec\u30dd\u30fc\u30c8\u3067\u306f\u6c7a\u3057\u3066\u660e\u3089\u304b\u306b\u306a\u3089\u306a\u3044\u3088\u3046\u306a\u8ab2\u984c\u304c\u3001\u3057\u3070\u3057\u3070\u6d6e\u304d\u5f6b\u308a\u306b\u306a\u308a\u307e\u3059\u3002.<\/li>\n<li><strong>\u30c7\u30b8\u30bf\u30eb\u30d5\u30c3\u30c8\u30d7\u30ea\u30f3\u30c8\u3092\u3001\u3072\u3068\u3064\u306e\u7d71\u5408\u3055\u308c\u305f\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u3068\u3057\u3066\u6271\u3063\u3066\u304f\u3060\u3055\u3044\u3002.<\/strong> \u5fa1\u793e\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3001\u30b9\u30ad\u30fc\u30de\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u3001\u4f01\u696d\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\u3001\u696d\u754c\u30c7\u30a3\u30ec\u30af\u30c8\u30ea\u3001\u304a\u3088\u3073\u7b2c\u4e09\u8005\u306b\u3088\u308b\u8a00\u53ca\u306f\u3001\u3059\u3079\u3066\u540c\u3058\u30b9\u30c8\u30fc\u30ea\u30fc\u3092\u88cf\u4ed8\u3051\u308b\u3082\u306e\u3067\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002\u540c\u6642\u306b\u3001\u696d\u754c\u5185\u306e\u8b70\u8ad6\u304c\u3059\u3067\u306b\u6d3b\u767a\u306b\u884c\u308f\u308c\u3066\u3044\u308b\u5834\u306b\u3082\u6642\u9593\u3092\u5272\u3044\u3066\u304f\u3060\u3055\u3044\u3002\u4fe1\u983c\u6027\u306e\u9ad8\u3044\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u3084\u51fa\u7248\u7269\u306b\u304a\u3051\u308b\u72ec\u7acb\u3057\u305f\u8b70\u8ad6\u306f\u3001\u5358\u306a\u308b\u5ba3\u4f1d\u7528\u306e\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u3088\u308a\u3082\u3001\u306f\u308b\u304b\u306b\u5927\u304d\u306a\u4fe1\u983c\u3092\u7bc9\u304f\u3053\u3068\u306b\u3064\u306a\u304c\u308b\u3053\u3068\u304c\u3088\u304f\u3042\u308a\u307e\u3059\u3002.<\/li>\n<li><strong>AI\u306b\u5f15\u7528\u3059\u308b\u4fa1\u5024\u306e\u3042\u308b\u3082\u306e\u3092\u4e0e\u3048\u3066\u304f\u3060\u3055\u3044\u3002.<\/strong> AI\u306e\u52a9\u3051\u3092\u501f\u308a\u308c\u3070\u3001\u8ab0\u3067\u3082\u5225\u306e\u8ad6\u8aac\u8a18\u4e8b\u3092\u516c\u958b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u72ec\u81ea\u306e\u8abf\u67fb\u7d50\u679c\u3084\u5b9f\u969b\u306e\u9867\u5ba2\u306e\u58f0\u3001\u30d9\u30f3\u30c1\u30de\u30fc\u30af\u30ec\u30dd\u30fc\u30c8\u3001\u3042\u308b\u3044\u306f\u5b9f\u4f53\u9a13\u306b\u57fa\u3065\u3044\u305f\u5c02\u9580\u5bb6\u3068\u306e\u5bfe\u8ac7\u306a\u3069\u3092\u516c\u958b\u3057\u3066\u3044\u308b\u4f01\u696d\u306f\u3054\u304f\u308f\u305a\u304b\u3067\u3059\u3002\u3053\u3046\u3057\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u3001\u65e2\u5b58\u306e\u60c5\u5831\u3092\u7e70\u308a\u8fd4\u3059\u306e\u3067\u306f\u306a\u304f\u3001\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u4e0a\u306b\u65b0\u305f\u306a\u4fa1\u5024\u3092\u3082\u305f\u3089\u3059\u305f\u3081\u3001\u3088\u308a\u5e83\u304f\u62e1\u6563\u3055\u308c\u308b\u306e\u3067\u3059\u3002.<\/li>\n<\/ul>\n<p>\u4eca\u5f8c\u6570\u5e74\u9593\u3067\u982d\u4e00\u3064\u629c\u3051\u51fa\u3059\u30d6\u30e9\u30f3\u30c9\u306f\u3001\u6700\u3082\u76ee\u7acb\u3064\u30d6\u30e9\u30f3\u30c9\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002AI\u30a2\u30b7\u30b9\u30bf\u30f3\u30c8\u3092\u542b\u3081\u3001\u8ab0\u3082\u304c\u771f\u3063\u5148\u306b\u53c2\u7167\u5148\u3068\u3057\u3066\u9078\u3076\u60c5\u5831\u6e90\u3068\u306a\u308a\u7d9a\u3051\u308b\u30d6\u30e9\u30f3\u30c9\u3053\u305d\u304c\u3001\u305d\u306e\u5730\u4f4d\u3092\u78ba\u7acb\u3059\u308b\u3067\u3057\u3087\u3046\u3002.<\/p>\n<h2>\u30d6\u30e9\u30f3\u30c9\u767a\u898b\u306e\u672a\u6765\u306f\u3001\u3059\u3067\u306b\u59cb\u307e\u3063\u3066\u3044\u307e\u3059<\/h2>\n<p>\u691c\u7d22\u306f\u6d88\u3048\u53bb\u308b\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u76ee\u306b\u898b\u3048\u306a\u304f\u306a\u3063\u3066\u3044\u308b\u306e\u3067\u3059\u3002\u30a4\u30f3\u30bf\u30fc\u30d5\u30a7\u30fc\u30b9\u306f\u5bfe\u8a71\u5f62\u5f0f\u306b\u898b\u3048\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u304c\u3001\u305d\u306e\u88cf\u3067\u306f\u3001\u3059\u3067\u306b\u65b0\u305f\u306a\u7af6\u4e89\u304c\u59cb\u307e\u3063\u3066\u3044\u307e\u3059\u3002\u30d6\u30e9\u30f3\u30c9\u306f\u3082\u306f\u3084\u3001\u5358\u306b\u691c\u7d22\u9806\u4f4d\u3092\u4e89\u3063\u3066\u3044\u308b\u3060\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002AI\u30a2\u30b7\u30b9\u30bf\u30f3\u30c8\u304c\u81ea\u4fe1\u3092\u6301\u3063\u3066\u63a8\u5968\u3067\u304d\u308b\u300c\u7b54\u3048\u300d\u3068\u306a\u308b\u3053\u3068\u3092\u76ee\u6307\u3057\u3066\u7af6\u3044\u5408\u3063\u3066\u3044\u308b\u306e\u3067\u3059\u3002\u3053\u308c\u306f\u307e\u3063\u305f\u304f\u7570\u306a\u308b\u30b2\u30fc\u30e0\u3067\u3042\u308a\u3001\u91cf\u3088\u308a\u3082\u4fe1\u983c\u6027\u3001\u4e00\u8cab\u6027\u3001\u305d\u3057\u3066\u88cf\u4ed8\u3051\u304c\u91cd\u8996\u3055\u308c\u308b\u3088\u3046\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002.<\/p>\n<p>\u306b\u3064\u3044\u3066 <a href=\"https:\/\/www.weforum.org\/stories\/artificial-intelligence\/new-era-of-performance-marketing-how-brands-are-repositioning-for-agentic-engine-optimization\/\">\u4e16\u754c\u7d4c\u6e08\u30d5\u30a9\u30fc\u30e9\u30e0\u306e<\/a> 2026\u5e741\u6708\u306e\u5206\u6790\u306b\u3088\u308b\u3068\u3001AI\u30a8\u30fc\u30b8\u30a7\u30f3\u30c8\u306b\u3088\u308b\u691c\u7d22\u306e\u4ef2\u4ecb\u304c\u307e\u3059\u307e\u3059\u9032\u3080\u306b\u3064\u308c\u3001\u5f93\u6765\u306eSEO\u306b\u4ee3\u308f\u3063\u3066\u300c\u30a8\u30fc\u30b8\u30a7\u30f3\u30c8\u578b\u30a8\u30f3\u30b8\u30f3\u6700\u9069\u5316\u300d\u304c\u53f0\u982d\u3057\u3064\u3064\u3042\u308b\u3068\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u7528\u8a9e\u304c\u696d\u754c\u6a19\u6e96\u3068\u306a\u308b\u304b\u3069\u3046\u304b\u306f\u5225\u3068\u3057\u3066\u3001\u3053\u306e\u50be\u5411\u3092\u7121\u8996\u3059\u308b\u3053\u3068\u306f\u96e3\u3057\u3044\u3067\u3057\u3087\u3046\u3002 \u4eca\u65e5\u3001\u300cAI\u30d6\u30e9\u30f3\u30c9\u30c7\u30a3\u30b9\u30ab\u30d0\u30ea\u30fc\u300d\u3084\u300c\u30a2\u30f3\u30b5\u30fc\u30a8\u30f3\u30b8\u30f3\u6700\u9069\u5316\u300d\u306b\u6295\u8cc7\u3059\u308b\u30d6\u30e9\u30f3\u30c9\u306f\u3001\u4ed6\u306e\u8ab0\u3082\u304c\u691c\u7d22\u306e\u3042\u308a\u65b9\u304c\u3059\u3067\u306b\u5909\u5316\u3057\u3066\u3044\u308b\u3053\u3068\u306b\u6c17\u3065\u304f\u306f\u308b\u304b\u4ee5\u524d\u304b\u3089\u3001\u8a8d\u77e5\u5ea6\u3092\u7bc9\u304d\u4e0a\u3052\u3066\u3044\u304f\u3053\u3068\u306b\u306a\u308b\u3067\u3057\u3087\u3046\u3002\u6700\u521d\u306f\u5c11\u3057\u5fae\u5999\u306a\u5909\u5316\u3060\u3068\u8a00\u3048\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u304c\u3001\u7121\u8996\u3059\u308b\u306e\u306f\u96e3\u3057\u3044\u3067\u3057\u3087\u3046\u3002.<\/p>","protected":false},"excerpt":{"rendered":"<p>Search has quietly stopped behaving like search. People don\u2019t really open a browser anymore with this idea of comparing ten blue links, they just ask an AI assistant a question, expect one solid answer and then move on. That little habit is changing how brands are found, considered, and ultimately picked. McKinsey 2026 consumer research kind of captures this shift pretty clearly. Among people who already use AI search, 44% say it is their preferred source of information, ahead of traditional search engines at 31%, brand websites at 9%, and review sites at 6%. The battleground is no longer the search results page. It is the answer itself. This shift [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":36500,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"wprm-recipe-roundup-name":"","wprm-recipe-roundup-description":"","postBodyCss":"","postBodyMargin":[],"postBodyPadding":[],"postBodyBackground":{"backgroundType":"classic","gradient":""},"footnotes":""},"categories":[180,92,201],"tags":[533,1543,14161,564,343],"ppma_author":[324],"class_list":["post-36484","post","type-post","status-publish","format-standard","has-post-thumbnail","category-knowledge-hub","category-martech","category-staff-writers","tag-ai-agent","tag-ai-assistant","tag-answer-engine-optimization","tag-generative-ai","tag-martech"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Search Without Search Engines<\/title>\n<meta name=\"description\" content=\"How AI assistants are replacing search engines. Master AEO strategies to boost your brand&#039;s AI visibility and win customer decisions.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/itbusinesstoday.com\/ja\/martech\/search-without-search-engines-how-ai-assistants-are-redefining-brand-discovery\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Search Without Search Engines\" \/>\n<meta property=\"og:description\" content=\"How AI assistants are replacing search engines. Master AEO strategies to boost your brand&#039;s AI visibility and win customer decisions.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/itbusinesstoday.com\/ja\/martech\/search-without-search-engines-how-ai-assistants-are-redefining-brand-discovery\/\" \/>\n<meta property=\"og:site_name\" content=\"itbusinesstoday\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-20T12:47:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/itbusinesstoday.com\/wp-content\/uploads\/2026\/07\/Search-Without-Search-Engines-How-AI-Assistants-Are-Redefining-Brand-Discovery.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Amane Hoshimi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u57f7\u7b46\u8005\" \/>\n\t<meta name=\"twitter:data1\" content=\"Amane Hoshimi\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u63a8\u5b9a\u8aad\u307f\u53d6\u308a\u6642\u9593\" \/>\n\t<meta name=\"twitter:data2\" content=\"8\u5206\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Search Without Search Engines","description":"How AI assistants are replacing search engines. 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