{"id":33287,"date":"2026-05-22T10:58:35","date_gmt":"2026-05-22T10:58:35","guid":{"rendered":"https:\/\/itbusinesstoday.com\/?p=33287"},"modified":"2026-05-22T10:58:35","modified_gmt":"2026-05-22T10:58:35","slug":"browsi-and-intimate-merger-expand-japan-ad-tech","status":"publish","type":"post","link":"https:\/\/itbusinesstoday.com\/ja\/martech\/advertising\/browsi-and-intimate-merger-expand-japan-ad-tech\/","title":{"rendered":"\u30d6\u30e9\u30a6\u30ba\u30a2\u30a4\u3068\u30a4\u30f3\u30c6\u30a3\u30e1\u30fc\u30c8\u5408\u4f75\u3067\u65e5\u672c\u30a2\u30c9\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u304c\u62e1\u5927"},"content":{"rendered":"<?xml encoding=\"utf-8\" ?><p>\u682a\u5f0f\u4f1a\u793e\u30a4\u30f3\u30c6\u30a3\u30e1\u30fc\u30c8\u30fb\u30de\u30fc\u30b8\u30e3\u30fc\uff08\u672c\u793e\uff1a\u6771\u4eac\u90fd\u6e0b\u8c37\u533a\u3001\u4ee3\u8868\u53d6\u7de0\u5f79\u793e\u9577\uff1a\u51a8\u7530 \u5b5d\u3001\u4ee5\u4e0b\u300c\u30a4\u30f3\u30c6\u30a3\u30e1\u30fc\u30c8\u30fb\u30de\u30fc\u30b8\u30e3\u30fc\u300d\uff09\u3068\u30c7\u30fc\u30bf\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7\u3092\u7de0\u7d50\u3057\u3001\u65e5\u672c\u306e\u5e83\u544a\u4e3b\u5411\u3051\u306b\u30af\u30c3\u30ad\u30ec\u30b9\u5e83\u544a\u306e\u30a4\u30f3\u30c6\u30ea\u30b8\u30a7\u30f3\u30b9\u3068\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u5206\u6790\u6a5f\u80fd\u3092\u5f37\u5316\u3057\u307e\u3059\u3002.<\/p><p>The partnership centers around Intimate Merger&rsquo;s IM-UID, a cookieless identifier designed to track ad exposure across the open web without depending on third-party cookies. Through the integration, Browsi can identify which users were exposed to which advertisers&rsquo; campaigns across its network, opening the door to cookieless retargeting, audience analysis, and data consulting for agencies and brands operating in the Japanese market.<\/p><p>The timing isn&rsquo;t random, it&rsquo;s kind of a bit obvious when you zoom out. Advertising platforms have gotten bigger, more automated, and also more closed at the same time. Advertisers can view performance in their own dashboards, yet they still sort of struggle to grasp what rivals are doing beyond those walled ecosystems. Budget shifts, audience overlaps, market visibility, and the whole share-of-voice moving around across the wider web usually stay hidden, somehow.<\/p><h4>\u3053\u3061\u3089\u3082\u304a\u8aad\u307f\u304f\u3060\u3055\u3044\uff1a <a class=\"p-url\" href=\"https:\/\/itbusinesstoday.com\/ja\/martech\/advertising\/ntt-docomo-unveils-ai-driven-targeted-tv-advertising-platform-powered-by-consumer-data\/\" rel=\"bookmark\">NTT\u30c9\u30b3\u30e2\u3001\u6d88\u8cbb\u8005\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u305fAI\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0TV\u5e83\u544a\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u767a\u8868<\/a><\/h4><p>Browsi\u306f\u3001\u30aa\u30fc\u30d7\u30f3\u30a6\u30a7\u30d6\u5168\u4f53\u306e\u6d3b\u52d5\u3092\u30e2\u30c7\u30eb\u5316\u3059\u308b\u3053\u3068\u3067\u3001\u3053\u306e\u30ae\u30e3\u30c3\u30d7\u3092\u89e3\u6c7a\u3057\u3088\u3046\u3068\u3057\u3066\u3044\u307e\u3059\u3002\u540c\u793e\u306b\u3088\u308b\u3068\u3001\u6bce\u67081,320\u5104\u306e\u5e83\u544a\u3092\u5206\u6790\u3057\u30016,100\u4e07\u306e\u30d6\u30e9\u30f3\u30c9\u30c9\u30e1\u30a4\u30f3\u3092\u8ffd\u8de1\u3057\u30012.3\u30c6\u30e9\u30d0\u30a4\u30c8\u306e\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u3092\u51e6\u7406\u3057\u3066\u3044\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u65e5\u672c\u3067\u30aa\u30fc\u30d7\u30f3\u30a6\u30a7\u30d6\u306e\u30a4\u30f3\u30c6\u30ea\u30b8\u30a7\u30f3\u30b9\u3092\u5927\u898f\u6a21\u306b\u69cb\u7bc9\u3059\u308b\u306b\u306f\u3001\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u306e\u30af\u30c3\u30ad\u30fc\u304c\u8870\u9000\u3057\u305f\u5f8c\u3067\u3082\u6a5f\u80fd\u3059\u308b\u30ed\u30fc\u30ab\u30ebID\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3082\u5fc5\u8981\u3067\u3059\u3002.<\/p><p>\u305d\u3053\u3067\u91cd\u8981\u306b\u306a\u308b\u306e\u304cIM-UID\u3067\u3059\u3002.<\/p><p>According to the companies, IM-UID covers around 10 billion browsers, representing roughly 90% of Japan&rsquo;s internet users. Using that identifier, the partnership creates an ad exposure dataset that tracks which IM-UIDs interacted with which advertising campaigns across <a href=\"https:\/\/browsi.com\/\" data-no-translation=\"\">Browsi<\/a>&rsquo;s network.<\/p><p>\u305d\u3053\u304b\u3089\u30013\u3064\u306e\u30b3\u30a2\u6a5f\u80fd\u304c\u30c7\u30fc\u30bf\u306e\u5468\u308a\u306b\u69cb\u7bc9\u3055\u308c\u307e\u3059\u3002.<\/p><p>1\u3064\u76ee\u306f\u3001\u30af\u30c3\u30ad\u30fc\u306e\u306a\u3044\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u8a2d\u5b9a\u3067\u3001\u5e83\u544a\u4e3b\u306f\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u306e\u30af\u30c3\u30ad\u30fc\u306b\u983c\u308b\u3053\u3068\u306a\u304f\u3001\u9732\u51fa\u3057\u305f\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3068\u518d\u63a5\u7d9a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002.<\/p><p>2\u3064\u76ee\u306f\u8996\u8074\u8005\u306e\u5c5e\u6027\u5206\u6790\u3067\u3059\u3002\u516c\u958b\u3055\u308c\u305fIM-UID\u306f\u3001\u4ee5\u4e0b\u306e\u3082\u306e\u3068\u95a2\u9023\u4ed8\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002 <a href=\"https:\/\/corp.intimatemerger.com\/\" data-no-translation=\"\">Intimate Merger<\/a>&rsquo;s IM-DMP data, which brings in TV viewership, lifestyle information, consumer surveys and purchase intent signals, basically. That gives advertisers a more accurate view of who is actually seeing their campaigns.<\/p><p>3\u3064\u76ee\u306f\u3001\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u30fb\u30b5\u30dd\u30fc\u30c8\u3067\u3059\u3002\u30a4\u30f3\u30c6\u30a3\u30e1\u30fc\u30c8\u30fb\u30de\u30fc\u30b8\u30e3\u30fc\u306f\u3001\u9732\u51fa\u3068\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u30c7\u30fc\u30bf\u3092\u4f7f\u3063\u3066\u3001\u5e83\u544a\u4e3b\u3084\u5e83\u544a\u4ee3\u7406\u5e97\u306e\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3001KPI\u30d7\u30e9\u30f3\u30cb\u30f3\u30b0\u3001\u5b9f\u884c\u3001\u6700\u9069\u5316\u3092\u652f\u63f4\u3057\u307e\u3059\u3002.<\/p>","protected":false},"excerpt":{"rendered":"<p>Browsi has activated its data partnership with Intimate Merger Inc. to strengthen cookieless advertising intelligence and audience analysis capabilities for advertisers in Japan.The partnership centers around Intimate Merger&rsquo;s IM-UID, a cookieless identifier designed to track ad exposure across the open web without depending on third-party cookies. Through the integration, Browsi can identify which users were exposed to which advertisers&rsquo; campaigns across its network, opening the door to cookieless retargeting, audience analysis, and data consulting for agencies and brands operating in the Japanese market.The timing isn&rsquo;t random, it&rsquo;s kind of a bit obvious when you zoom out. Advertising platforms have gotten bigger, more automated, and also more closed at the same [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":33288,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"wprm-recipe-roundup-name":"","wprm-recipe-roundup-description":"","postBodyCss":"","postBodyMargin":[],"postBodyPadding":[],"postBodyBackground":{"backgroundType":"classic","gradient":""},"footnotes":""},"categories":[191,208,211,92,237,206],"tags":[451,13087,4372,102,13086],"ppma_author":[572],"class_list":["post-33287","post","type-post","status-publish","format-standard","has-post-thumbnail","category-advertising","category-apac","category-japan","category-martech","category-news","category-regional","tag-advertising","tag-browsi","tag-intimate-merger","tag-japanese-market","tag-web-ad-intelligence"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Browsi and Intimate Merger Boost AI Ad Insights<\/title>\n<meta name=\"description\" content=\"Browsi and Intimate Merger expand cookieless ad intelligence in Japan through IM-UID-based targeting and audience analysis solutions.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/itbusinesstoday.com\/ja\/martech\/advertising\/browsi-and-intimate-merger-expand-japan-ad-tech\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Browsi and Intimate Merger Boost AI Ad Insights\" \/>\n<meta property=\"og:description\" content=\"Browsi and Intimate Merger expand cookieless ad intelligence in Japan through IM-UID-based targeting and audience analysis solutions.\" 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