NTT Docomo has developed a new targeted television advertising solution that combines its d Point Club membership data with television viewing information to create more personalized advertising campaigns across streaming platforms in Japan. The initiative represents another major step in the country’s rapidly evolving advertising technology sector as telecom operators increasingly leverage consumer data and AI-powered analytics to reshape digital marketing strategies.<\/p>
\u65b0\u3057\u3044\u5e83\u544a\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306f\u3001\u30c6\u30ec\u30d3\u6771\u4eac\u3001\u30c6\u30ec\u30d3\u6771\u4eac\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u30ba\u3001D2C\u3068\u5171\u540c\u3067\u958b\u767a\u30022026\u5e747\u6708\u306b\u30b5\u30fc\u30d3\u30b9\u3092\u958b\u59cb\u3057\u3001\u300cTVer\u300d\u300c\u30ec\u30df\u30ce\u300d\u300c\u30cd\u30c3\u30c8\u30e2\u30fb\u30c6\u30ec\u6771\u300d\u306a\u3069\u306e\u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0\u30b5\u30fc\u30d3\u30b9\u306b\u304a\u3051\u308b\u30ad\u30e3\u30c3\u30c1\u30a2\u30c3\u30d7\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u5e83\u544a\u30d7\u30e9\u30f3\u30cb\u30f3\u30b0\u3068\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u5206\u6790\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002.<\/p>
Japan’s media and telecom sectors are merging faster thanks to AI, cloud systems, and stronger data analytics tools.<\/p>
The advertising platform, which is highly targeted, makes use of the data from Docomo’s extensive d Point Club ecosystem that comprises millions of consumer profiles and their purchasing behavior. Integrating such data with TV viewing habits would Yes allow advertisers to craft audience-specific campaigns in line with their interests and behavior.<\/p>
\u901a\u4fe1\u4e8b\u696d\u8005\u304b\u3089\u5165\u624b\u3057\u305f\u6d88\u8cbb\u8005\u30c7\u30fc\u30bf\u306e\u63a1\u7528\u306f\u3001\u5e83\u544a\u306e\u4e16\u754c\u3067\u306f\u5927\u304d\u306a\u5909\u5316\u3067\u3059\u3002\u4e16\u754c\u7684\u306b\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u306e\u30af\u30c3\u30ad\u30fc\u306e\u4f7f\u7528\u304c\u5ec3\u6b62\u3055\u308c\u308b\u306b\u3064\u308c\u3001\u4f01\u696d\u306f\u307e\u3059\u307e\u3059\u72ec\u81ea\u306e\u30c7\u30fc\u30bf\u30fb\u30a8\u30b3\u30b7\u30b9\u30c6\u30e0\u306b\u76ee\u3092\u5411\u3051\u308b\u3088\u3046\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002.<\/p>
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The collaboration also reflects the rapid evolution of Japan’s streaming and connected television market.<\/p>
TVer\u300d\u3084\u300cLemino\u300d\u3068\u3044\u3063\u305f\u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0\u30fb\u30b5\u30fc\u30d3\u30b9\u306f\u3001\u65e5\u672c\u306b\u304a\u3051\u308b\u30c6\u30ec\u30d3\u30fb\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u4e2d\u5fc3\u7684\u306a\u914d\u4fe1\u30c1\u30e3\u30cd\u30eb\u306b\u306a\u308a\u3064\u3064\u3042\u308a\u307e\u3059\u3002\u65e7\u6765\u306e\u30c6\u30ec\u30d3\u653e\u9001\u3068\u306f\u5bfe\u7167\u7684\u306b\u3001\u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0\u30fb\u30b5\u30fc\u30d3\u30b9\u306f\u3001\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u3084\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u30fb\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u4e00\u822c\u7684\u306a\u3001\u30c7\u30fc\u30bf\u306b\u88cf\u6253\u3061\u3055\u308c\u305f\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u6a5f\u80fd\u3092\u6d3b\u7528\u3059\u308b\u6a5f\u4f1a\u3092\u5e83\u544a\u4e3b\u306b\u63d0\u4f9b\u3057\u307e\u3059\u3002.<\/p>
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\u4eba\u5de5\u77e5\u80fd\u306f\u3001NTT\u30c9\u30b3\u30e2\u306e\u3088\u3046\u306a\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d5e\u3063\u305f\u5e83\u544a\u30b7\u30b9\u30c6\u30e0\u306e\u958b\u767a\u306b\u5927\u304d\u304f\u8ca2\u732e\u3059\u308b\u3067\u3057\u3087\u3046\u3002.<\/p>
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Docomo’s growing focus on marketing solutions is already contributing to rising revenues within its broader smart life and digital business operations. Company reports indicate that marketing-related services are becoming an increasingly important growth segment for the telecom giant.<\/p>
\u3053\u306e\u50be\u5411\u306f\u3001\u901a\u4fe1\u30d7\u30ed\u30d0\u30a4\u30c0\u30fc\u304c\u63a5\u7d9a\u30b5\u30fc\u30d3\u30b9\u3060\u3051\u3067\u306a\u304f\u3001\u30d5\u30a3\u30f3\u30c6\u30c3\u30af\u3001\u5e83\u544a\u3001\u30af\u30e9\u30a6\u30c9\u30b3\u30f3\u30d4\u30e5\u30fc\u30c6\u30a3\u30f3\u30b0\u3001\u30c7\u30b8\u30bf\u30eb\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u4e8b\u696d\u306b\u3082\u9032\u51fa\u3057\u3066\u3044\u308b\u4e16\u754c\u7684\u306a\u52d5\u304d\u3092\u53cd\u6620\u3057\u3066\u3044\u307e\u3059\u3002.<\/p>
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\u30c9\u30b3\u30e2\u3068\u305d\u306e\u30d1\u30fc\u30c8\u30ca\u30fc\u306f\u3001\u5e83\u544a\u30c7\u30fc\u30bf\u306e\u5229\u7528\u304c\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u30dd\u30ea\u30b7\u30fc\u306e\u6761\u4ef6\u306e\u4e0b\u3067\u533f\u540d\u5316\u3055\u308c\u305f\u74b0\u5883\u3092\u901a\u3058\u3066\u884c\u308f\u308c\u308b\u3053\u3068\u3092\u958b\u793a\u3057\u3066\u3044\u307e\u3059\u3002.<\/p>
\u65e5\u672c\u306f\u30c7\u30b8\u30bf\u30eb\u30fb\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u898f\u5236\u3092\u5f90\u3005\u306b\u5f37\u5316\u3059\u308b\u4e00\u65b9\u3067\u3001AI\u3084\u30c7\u30fc\u30bf\u99c6\u52d5\u578b\u7523\u696d\u306e\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u3092\u63a8\u9032\u3057\u3066\u3044\u307e\u3059\u3002\u6b21\u4e16\u4ee3\u5e83\u544a\u30a4\u30f3\u30d5\u30e9\u3092\u69cb\u7bc9\u3059\u308b\u4f01\u696d\u306b\u3068\u3063\u3066\u3001\u3053\u306e\u30d0\u30e9\u30f3\u30b9\u3092\u53d6\u308b\u3053\u3068\u306f\u4eca\u5f8c\u3082\u5927\u304d\u306a\u8ab2\u984c\u3068\u306a\u308a\u305d\u3046\u3067\u3059\u3002.<\/p>
\u3053\u306e\u65b0\u3057\u3044\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306f\u3001\u65e5\u672c\u4f01\u696d\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u3042\u308a\u65b9\u3092\u5909\u3048\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u30c6\u30ec\u30d3\u3084\u30c7\u30b8\u30bf\u30eb\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u3084\u308a\u65b9\u306b\u5909\u5316\u3092\u3082\u305f\u3089\u3059\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002.<\/p>
Brands and advertisers might be able to use tools that help them target the right people more accurately, which will increase the effectiveness of the campaigns and decrease the money spent on advertising that doesn’t bring results. Analytics related to audience behavior and buying trends through the viewing habits could also help companies to improve their marketing strategies even better.<\/p>
\u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0\u30fb\u30b5\u30fc\u30d3\u30b9\u304c\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u306e\u30b7\u30a7\u30a2\u4e89\u3044\u3092\u7d9a\u3051\u308b\u4e2d\u3001\u30e1\u30c7\u30a3\u30a2\u4f01\u696d\u306f\u5e83\u544a\u30de\u30cd\u30bf\u30a4\u30ba\u6a5f\u80fd\u306e\u5f37\u5316\u3092\u5229\u7528\u3067\u304d\u308b\u7acb\u5834\u306b\u306a\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002.<\/p>
\u3053\u308c\u306b\u3088\u308a\u3001\u3088\u308a\u591a\u304f\u306e\u901a\u4fe1\u4e8b\u696d\u8005\u3001\u653e\u9001\u4e8b\u696d\u8005\u3001\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u4f01\u696d\u304c\u3001AI\u3092\u6d3b\u7528\u3057\u305f\u5e83\u544a\u30a4\u30f3\u30d5\u30e9\u3078\u306e\u6295\u8cc7\u3092\u3088\u308a\u672c\u683c\u5316\u3055\u305b\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002.<\/p>
NTT\u30c9\u30b3\u30e2\u306e\u53d6\u308a\u7d44\u307f\u306f\u3001\u4e16\u754c\u306e\u5e83\u544a\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u696d\u754c\u306b\u304a\u3044\u3066\u3001\u65e5\u672c\u304c\u3044\u304b\u306b\u7af6\u4e89\u529b\u3092\u9ad8\u3081\u3066\u3044\u308b\u304b\u3092\u6d6e\u304d\u5f6b\u308a\u306b\u3057\u3066\u3044\u307e\u3059\u3002.<\/p>
As AI, streaming media, and data analytics continue converging, Japan’s telecommunications and media sectors are rapidly evolving into highly integrated digital ecosystems capable of supporting advanced advertising innovation.<\/p>
The country’s large consumer market, strong digital infrastructure, and growing AI investment environment create favorable conditions for AdTech expansion.<\/p>
That means, the introduction of data-driven TV advertising solutions is not just a new marketing tool. It is a sign of a bigger change happening in Japan’s digital economy where telecoms, media platforms, and AI technologies are becoming more and more intertwined.<\/p>","protected":false},"excerpt":{"rendered":"
NTT Docomo has developed a new targeted television advertising solution that combines its d Point Club membership data with television viewing information to create more personalized advertising campaigns across streaming platforms in Japan. The initiative represents another major step in the country’s rapidly evolving advertising technology sector as telecom operators increasingly leverage consumer data and AI-powered analytics to reshape digital marketing strategies.The new advertising solution was developed in collaboration with TV Tokyo, TV Tokyo Communications, and D2C. The platform launches in July 2026, offering advertising planning and performance analysis for catch-up TV content on streaming services like TVer, Lemino, and net mo Teleto.Japan’s media and telecom sectors are merging faster […]<\/p>\n","protected":false},"author":7,"featured_media":33241,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"wprm-recipe-roundup-name":"","wprm-recipe-roundup-description":"","postBodyCss":"","postBodyMargin":[],"postBodyPadding":[],"postBodyBackground":{"backgroundType":"classic","gradient":""},"footnotes":""},"categories":[191,92,8098],"tags":[13073,451,101,2375,2622],"ppma_author":[572],"class_list":["post-33240","post","type-post","status-publish","format-standard","has-post-thumbnail","category-advertising","category-martech","category-news-articles","tag-adtech-market","tag-advertising","tag-digital-infrastructure","tag-digital-marketing","tag-ntt-docomo"],"yoast_head":"\n