{"id":32556,"date":"2026-05-07T12:22:15","date_gmt":"2026-05-07T12:22:15","guid":{"rendered":"https:\/\/itbusinesstoday.com\/?p=32556"},"modified":"2026-05-07T12:22:15","modified_gmt":"2026-05-07T12:22:15","slug":"sidec-showcases-malaysian-deep-tech-innovation-at-sushi-tech-tokyo-2026","status":"publish","type":"post","link":"https:\/\/itbusinesstoday.com\/ja\/tech\/ai\/sidec-showcases-malaysian-deep-tech-innovation-at-sushi-tech-tokyo-2026\/","title":{"rendered":"SIDEC\u3001SusHi Tech Tokyo 2026\u3067\u30de\u30ec\u30fc\u30b7\u30a2\u306e\u30c7\u30a3\u30fc\u30d7\u30c6\u30c3\u30af\u30fb\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u3092\u5c55\u793a"},"content":{"rendered":"<?xml encoding=\"utf-8\" ?><p>Malaysia is making significant steps to be recognized internationally as a country that embraces innovation, with Selangor Information Technology and Digital Economy Corporation (SIDEC) enabling five deep-tech startups to participate at SusHi Tech Tokyo 2026, a major technology and startup conference in Asia. This initiative not only indicates Malaysia&rsquo;s readiness to make itself a regional hub for high-tech industries but also reveals the country&rsquo;s intention to have a closer relationship with Japan&rsquo;s dynamic startup sector.<\/p><p>\u3053\u308c\u3089\u306e5\u3064\u306e\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u306f\u3001\u4eba\u5de5\u77e5\u80fd\u3001\u30ed\u30dc\u30c3\u30c8\u5de5\u5b66\u3001\u6301\u7d9a\u53ef\u80fd\u6027\u3001\u5148\u7aef\u6750\u6599\u3001\u30c7\u30b8\u30bf\u30eb\u30c8\u30e9\u30f3\u30b9\u30d5\u30a9\u30fc\u30e1\u30fc\u30b7\u30e7\u30f3\u306e\u5206\u91ce\u3067\u6d3b\u52d5\u3057\u3066\u304a\u308a\u3001\u3053\u308c\u3089\u306e\u7523\u696d\u306f\u672a\u6765\u306e\u7d4c\u6e08\u3092\u727d\u5f15\u3059\u308b\u91cd\u8981\u306a\u7523\u696d\u3068\u8003\u3048\u3089\u308c\u3066\u3044\u307e\u3059\u3002\u6771\u5357\u30a2\u30b8\u30a2\u5730\u57df\u306e\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u306f\u3001\u6771\u4eac\u3067\u958b\u50ac\u3055\u308c\u305f\u30a4\u30d9\u30f3\u30c8\u306e\u3088\u3046\u306a\u3001\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u5275\u696d\u8005\u306e\u30a8\u30ad\u30b5\u30a4\u30c6\u30a3\u30f3\u30b0\u306a\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u3092\u591a\u304f\u306e\u8074\u8846\u306b\u898b\u3066\u3082\u3089\u3046\u3060\u3051\u3067\u306a\u304f\u3001\u5f93\u6765\u5927\u624b\u4f01\u696d\u304c\u72ec\u5360\u3057\u3066\u304d\u305f\u4e16\u754c\u306e\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u30b7\u30fc\u30f3\u306b\u6771\u5357\u30a2\u30b8\u30a2\u306e\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u3092\u7d39\u4ecb\u3059\u308b\u30a4\u30d9\u30f3\u30c8\u3092\u901a\u3058\u3066\u3001\u307e\u3059\u307e\u3059\u4eba\u6c17\u3092\u96c6\u3081\u3066\u3044\u307e\u3059\u3002.<\/p><p>Through a joint initiative, Selangor Information Technology and Digital Economy Corporation and Malaysia Digital Economy Corporation aimed to support Malaysian companies which are searching for partners, investment, and market expansion opportunities in Japan. This step follows Malaysia&rsquo;s broader policy to internationalize its startup ecosystem and attract global collaboration opportunities.<\/p><h4>\u3053\u3061\u3089\u3082\u304a\u8aad\u307f\u304f\u3060\u3055\u3044\uff1a <a class=\"p-url\" href=\"https:\/\/itbusinesstoday.com\/ja\/tech\/ai\/exabase-launches-new-gpt-5-5-ai-model\/\" rel=\"bookmark\">\u30a8\u30af\u30b5\u30d9\u30fc\u30b9\u3001\u65b0AI\u30e2\u30c7\u30eb\u300cGPT-5.5\u300d\u3092\u767a\u8868<\/a><\/h4><h3><strong>\u6771\u4eac\u304c\u6226\u7565\u7684\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u306e\u30b2\u30fc\u30c8\u30a6\u30a7\u30a4\u306b\u6d6e\u4e0a<\/strong><\/h3><p>SusHi Tech Tokyo 2026\u306f\u3001\u4e16\u754c\u306e\u4e3b\u8981\u306a\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u30fb\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u4e00\u3064\u3068\u3057\u3066\u3001\u65e5\u306b\u65e5\u306b\u305d\u306e\u8a8d\u77e5\u5ea6\u3092\u9ad8\u3081\u3066\u3044\u307e\u3059\u3002\u4e16\u754c\u5404\u5730\u304b\u3089\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u4f01\u696d\u3001\u6295\u8cc7\u5bb6\u3001\u4f01\u696d\u3001\u653f\u5e9c\u6a5f\u95a2\u304c\u4e00\u5802\u306b\u4f1a\u3059\u308b\u306e\u306f\u3001\u672c\u5f53\u306b\u7d20\u6674\u3089\u3057\u3044\u3053\u3068\u3067\u3059\u3002\u4eca\u56de\u306f60\u30ab\u56fd\u304b\u3089\u7d04750\u306e\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u304c\u53c2\u52a0\u3057\u3001\u4e3b\u306bAI\u30ed\u30dc\u30c6\u30a3\u30af\u30b9\u3001\u6301\u7d9a\u53ef\u80fd\u6027\u3001\u30b9\u30de\u30fc\u30c8\u30b7\u30c6\u30a3\u6280\u8853\u306a\u3069\u304c\u7d39\u4ecb\u3055\u308c\u307e\u3057\u305f\u3002.<\/p><p>\u30de\u30ec\u30fc\u30b7\u30a2\u306e\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u4f01\u696d\u306b\u3068\u3063\u3066\u3001\u3053\u306e\u30ab\u30f3\u30d5\u30a1\u30ec\u30f3\u30b9\u306f\u5358\u306a\u308b\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u5c55\u793a\u4f1a\u3067\u306f\u306a\u304f\u3001\u65e5\u672c\u306e\u512a\u308c\u305f\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u30fb\u30a8\u30b3\u30b7\u30b9\u30c6\u30e0\u306b\u76f4\u63a5\u3064\u306a\u304c\u308b\u30c1\u30e3\u30f3\u30b9\u3067\u3059\u3002\u65e5\u672c\u306f\u3001\u30ed\u30dc\u30c3\u30c8\u3001\u534a\u5c0e\u4f53\u3001\u88fd\u9020\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u3001\u30b0\u30ea\u30fc\u30f3\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306b\u304a\u3044\u3066\u3001\u30a2\u30b8\u30a2\u3067\u6700\u3082\u5f71\u97ff\u529b\u306e\u3042\u308b\u5e02\u5834\u306e\u4e00\u3064\u3067\u3042\u308a\u3001\u30b0\u30ed\u30fc\u30d0\u30eb\u5316\u3092\u76ee\u6307\u3059\u30c7\u30a3\u30fc\u30d7\u30c6\u30c3\u30af\u4f01\u696d\u306b\u3068\u3063\u3066\u3001\u7d76\u597d\u306e\u5834\u6240\u3067\u3059\u3002.<\/p><p>SIDEC\u304c\u63d0\u643a\uff0f\u8cc7\u91d1\u63d0\u4f9b\u3057\u3066\u3044\u308b\u65b0\u8208\u4f01\u696d\u306f\u3001\u6295\u8cc7\u5bb6\u306e\u30cd\u30c3\u30c8\u30ef\u30fc\u30ad\u30f3\u30b0\u30a4\u30d9\u30f3\u30c8\u3001\u6226\u7565\u7684\u30d3\u30b8\u30cd\u30b9\u30de\u30c3\u30c1\u30f3\u30b0\u3001\u65e5\u672c\u4f01\u696d\u3068\u306e\u30d1\u30a4\u30ed\u30c3\u30c8\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306e\u5354\u8b70\u306b\u62db\u5f85\u3055\u308c\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u306e\u7a2e\u306e\u30b3\u30e9\u30dc\u30ec\u30fc\u30b7\u30e7\u30f3\u306f\u3001\u6280\u8853\u79fb\u8ee2\u3001\u5730\u7406\u7684\u62e1\u5927\u3001\u5171\u540c\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u30d7\u30ed\u30b0\u30e9\u30e0\u306b\u3064\u306a\u304c\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002.<\/p><h3><strong>\u30c7\u30a3\u30fc\u30d7\u30c6\u30c3\u30af\u304c\u30de\u30ec\u30fc\u30b7\u30a2\u306b\u3068\u3063\u3066\u91cd\u8981\u306a\u7406\u7531<\/strong><\/h3><p>\u30c7\u30a3\u30fc\u30d7\u30c6\u30c3\u30af\u4f01\u696d\u306f\u3001\u4e3b\u306b\u65b0\u3057\u3044\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u30a2\u30d7\u30ea\u3092\u958b\u767a\u3059\u308b\u901a\u5e38\u306e\u30c7\u30b8\u30bf\u30eb\u30fb\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u3068\u306f\u7570\u306a\u308a\u3001\u4e00\u6d41\u306e\u79d1\u5b66\u3068\u5de5\u5b66\u306e\u30d6\u30ec\u30fc\u30af\u30b9\u30eb\u30fc\u306b\u57fa\u3065\u3044\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u3088\u3046\u306a\u4f01\u696d\u306f\u901a\u5e38\u3001AI\u3001\u91cf\u5b50\u30b3\u30f3\u30d4\u30e5\u30fc\u30c6\u30a3\u30f3\u30b0\u3001\u6c17\u5019\u6280\u8853\u3001\u30d0\u30a4\u30aa\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3001\u30ed\u30dc\u30c3\u30c8\u5de5\u5b66\u306a\u3069\u306e\u5206\u91ce\u306b\u53d6\u308a\u7d44\u3093\u3067\u3044\u307e\u3059\u3002.<\/p><p>Malaysia&rsquo;s ramping up its interest in deep-tech very much reflects the country making a deliberate move away being mainly a manufacturing economy towards becoming a producer of intellectual property and new technologies. With the help of SIDEC and MDEC, this is how Malaysia is gearing itself up to be a competitive innovation hub in Southeast Asia by supporting &hellip;<\/p><p>Such a move is in line with Malaysia&rsquo;s digital economy strategy, which sees AI, smart manufacturing, and green technology as key future economic sources.<\/p><h3><strong>\u65e5\u672c\u306e\u6280\u8853\u7523\u696d\u3078\u306e\u5f71\u97ff<\/strong><\/h3><p>Japan&rsquo;s technology sector is only doing better this year, and one way they can get even more success is through their partnerships with Southeast Asian startups. Japanese big companies are already struggling with less manpower, higher operation costs, and they are being pushed to do digital transformation faster. Working together with deep-tech startups that have a lot of agility would be getting new ideas and innovative ways that can be scaled.<\/p><p>\u30de\u30ec\u30fc\u30b7\u30a2\u306eAI\u3068\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u6280\u8853\u3092\u65e5\u672c\u306e\u7523\u696d\u306b\u5c0e\u5165\u3059\u308b\u3053\u3068\u306f\u3001\u65e5\u672c\u306e\u7269\u6d41\u88fd\u9020\u3001\u90fd\u5e02\u8a08\u753b\u3001\u74b0\u5883\u7ba1\u7406\u306a\u3069\u306e\u7523\u696d\u90e8\u9580\u304c\u3088\u308a\u8fd1\u4ee3\u7684\u3067\u52b9\u7387\u7684\u306b\u306a\u308b\u306e\u306b\u5f79\u7acb\u3064\u3053\u3068\u306f\u9593\u9055\u3044\u3042\u308a\u307e\u305b\u3093\u3002.<\/p><p>It is interesting to note that more and more Japanese investors are turning to Southeast Asia as the place where they will find growth opportunities. Malaysia&rsquo;s startup ecosystem that is just coming up is a good way to have a get a hold of younger talents, markets that are rapidly digitizing, and innovation environments that are very cost-efficient.<\/p><p>\u3053\u308c\u304c\u65e5\u672c\u4f01\u696d\u3068\u30de\u30ec\u30fc\u30b7\u30a2\u306e\u65b0\u8208\u4f01\u696d\u306e\u30b7\u30ca\u30ea\u30aa\u3067\u3059\u3002\u524d\u8005\u306f\u3088\u308a\u67d4\u8edf\u3067\u9769\u65b0\u7684\u306a\u30b5\u30fc\u30d3\u30b9\u3092\u3001\u5f8c\u8005\u306f\u8cc7\u91d1\u3001\u5c02\u9580\u77e5\u8b58\u3001\u30b0\u30ed\u30fc\u30d0\u30eb\u306a\u5546\u696d\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u3078\u306e\u30a2\u30af\u30bb\u30b9\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002.<\/p><h3><strong>\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u306b\u304a\u3051\u308b\u5730\u57df\u9593\u7af6\u4e89\u306e\u6fc0\u5316<\/strong><\/h3><p>\u30de\u30ec\u30fc\u30b7\u30a2\u306e\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u4f01\u696d\u304cSusHi Tech Tokyo 2026\u306e\u3088\u3046\u306a\u4e16\u754c\u7684\u306a\u4f1a\u8b70\u306b\u53c2\u52a0\u3059\u308b\u3053\u3068\u306f\u3001\u30a2\u30b8\u30a2\u306e\u7d4c\u6e08\u570f\u304c\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u30cf\u30d6\u306e\u30ea\u30fc\u30c0\u30fc\u306b\u306a\u308b\u305f\u3081\u306b\u7af6\u4e89\u304c\u6fc0\u5316\u3057\u3066\u3044\u308b\u3053\u3068\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002.<\/p><p>Actually, several countries in the region such as Japan Singapore South Korea, and Vietnam are heavily investing in establishing AI infrastructures, developing semiconductor ecosystems, and implementing startup acceleration programs. Malaysia&rsquo;s focus on deep-tech is a clear sign of its intention to remain competitive in this highly changing environment.<\/p><p>\u304b\u3064\u3066\u306f\u6700\u65b0\u88fd\u54c1\u3092\u5c55\u793a\u3059\u308b\u305f\u3081\u3060\u3051\u306e\u3082\u306e\u3060\u3063\u305f\u6280\u8853\u30a4\u30d9\u30f3\u30c8\u306f\u3001\u4eca\u3084\u6295\u8cc7\u3084\u4eba\u6750\u3001\u56fd\u969b\u7684\u306a\u30b3\u30e9\u30dc\u30ec\u30fc\u30b7\u30e7\u30f3\u3092\u8a98\u81f4\u3059\u308b\u305f\u3081\u306b\u3001\u5f53\u5c40\u3068\u4f01\u696d\u304c\u99c6\u3051\u5f15\u304d\u3092\u7e70\u308a\u5e83\u3052\u308b\u6226\u7565\u7684\u306a\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306b\u306a\u308a\u3064\u3064\u3042\u308a\u307e\u3059\u3002.<\/p><h3><strong>\u9577\u671f\u7684\u306a\u30d3\u30b8\u30cd\u30b9\u30a4\u30f3\u30d1\u30af\u30c8<\/strong><\/h3><p>\u30a2\u30b8\u30a2\u306e\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u30bb\u30af\u30bf\u30fc\u306e\u4f01\u696d\u306b\u3068\u3063\u3066\u3001\u56fd\u5883\u3092\u8d8a\u3048\u305f\u65b0\u8208\u4f01\u696d\u3068\u306e\u9023\u643a\u306f\u5927\u304d\u306a\u53ef\u80fd\u6027\u3092\u79d8\u3081\u3066\u3044\u307e\u3059\u3002AI\u3001\u30b9\u30de\u30fc\u30c8\u30b7\u30c6\u30a3\u3001\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u3001\u30b0\u30ea\u30fc\u30f3\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306b\u643a\u308f\u308b\u4f01\u696d\u306f\u3001\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u3068\u5546\u696d\u5316\u306e\u4e21\u65b9\u3092\u3088\u308a\u65e9\u304f\u9054\u6210\u3059\u308b\u305f\u3081\u306e\u5730\u57df\u7684\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7\u304b\u3089\u591a\u304f\u306e\u3082\u306e\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002.<\/p><p>\u52a0\u3048\u3066\u3001\u30de\u30ec\u30fc\u30b7\u30a2\u3068\u65e5\u672c\u306e\u95a2\u4fc2\u306e\u5f37\u5316\u306f\u3001\u65b0\u6280\u8853\u306e\u5730\u57df\u7684\u306a\u30b5\u30d7\u30e9\u30a4\u30fb\u30c1\u30a7\u30fc\u30f3\u3092\u5f37\u5316\u3059\u308b\u5f79\u5272\u3092\u679c\u305f\u3059\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u591a\u56fd\u7c4d\u4f01\u696d\u304c\u3001\u73fe\u5728\u306e\u5730\u653f\u5b66\u7684\u30fb\u7d4c\u6e08\u7684\u74b0\u5883\u3092\u8003\u616e\u3057\u3001\u3088\u308a\u5f3e\u529b\u7684\u3067\u591a\u69d8\u6027\u306e\u3042\u308b\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u30fb\u30a8\u30b3\u30b7\u30b9\u30c6\u30e0\u3092\u6c42\u3081\u3066\u3044\u308b\u4e2d\u3001\u3053\u306e\u8981\u7d20\u306f\u3055\u3089\u306b\u91cd\u307f\u3092\u5897\u3057\u3066\u3044\u307e\u3059\u3002.<\/p><p>\u5c06\u6765\u7684\u306b\u306f\u3001\u30bb\u30e9\u30f3\u30b4\u30fc\u30eb\u30fb\u30a4\u30f3\u30d5\u30a9\u30e1\u30fc\u30b7\u30e7\u30f3\u30fb\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u30fb\u30c7\u30b8\u30bf\u30eb\u30fb\u30a8\u30b3\u30ce\u30df\u30fc\u30fb\u30b3\u30fc\u30dd\u30ec\u30fc\u30b7\u30e7\u30f3\u306a\u3069\u306e\u30d7\u30ed\u30b0\u30e9\u30e0\u306f\u3001\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u4f01\u696d\u3001\u5927\u4f01\u696d\u3001\u653f\u5e9c\u304c\u624b\u3092\u53d6\u308a\u5408\u3063\u3066\u7523\u696d\u3084\u793e\u4f1a\u306e\u554f\u984c\u306b\u53d6\u308a\u7d44\u3080\u3001\u76f8\u4e92\u306b\u30ea\u30f3\u30af\u3057\u305f\u30a2\u30b8\u30a2\u306e\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u30fb\u30b7\u30fc\u30f3\u3092\u78ba\u7acb\u3059\u308b\u5927\u304d\u306a\u8981\u56e0\u3068\u306a\u308b\u3067\u3057\u3087\u3046\u3002.<\/p><p>As Asia&rsquo;s digital economy grows further, the bilateral partnerships in the field of deep-tech between Malaysia and Japan, for example, could come to place a prominent role in determining the future of the innovation landscape in this region.<\/p>","protected":false},"excerpt":{"rendered":"<p>Malaysia is making significant steps to be recognized internationally as a country that embraces innovation, with Selangor Information Technology and Digital Economy Corporation (SIDEC) enabling five deep-tech startups to participate at SusHi Tech Tokyo 2026, a major technology and startup conference in Asia. This initiative not only indicates Malaysia&rsquo;s readiness to make itself a regional hub for high-tech industries but also reveals the country&rsquo;s intention to have a closer relationship with Japan&rsquo;s dynamic startup sector.These five startups are working in the fields of artificial intelligence robotics sustainability, advanced materials, and digital transformation these industries are being considered as the key drivers of the future economy. Startups in the region of [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":32557,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"wprm-recipe-roundup-name":"","wprm-recipe-roundup-description":"","postBodyCss":"","postBodyMargin":[],"postBodyPadding":[],"postBodyBackground":{"backgroundType":"classic","gradient":""},"footnotes":""},"categories":[186,8098,85],"tags":[218,4263,8163,12864,12865],"ppma_author":[572],"class_list":["post-32556","post","type-post","status-publish","format-standard","has-post-thumbnail","category-ai","category-news-articles","category-tech","tag-ai","tag-digital-economy","tag-japan-tech","tag-sidec","tag-sushi-tech-tokyo"],"yoast_head":"<!-- This site is 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