{"id":31958,"date":"2026-04-24T10:46:31","date_gmt":"2026-04-24T10:46:31","guid":{"rendered":"https:\/\/itbusinesstoday.com\/?p=31958"},"modified":"2026-04-24T10:46:31","modified_gmt":"2026-04-24T10:46:31","slug":"niq-and-intage-hd-integrate-local-and-global-data","status":"publish","type":"post","link":"https:\/\/itbusinesstoday.com\/ja\/tech\/business-analytics\/niq-and-intage-hd-integrate-local-and-global-data\/","title":{"rendered":"NIQ\u3068INTAGE HD\u304c\u30ed\u30fc\u30ab\u30eb\u30c7\u30fc\u30bf\u3068\u30b0\u30ed\u30fc\u30d0\u30eb\u30c7\u30fc\u30bf\u3092\u7d71\u5408"},"content":{"rendered":"<?xml encoding=\"utf-8\" ?><p>NielsenIQ\u3068INTAGE HOLDINGS Inc.\u306f\u3001\u9577\u5e74\u306b\u6e21\u3063\u3066\u898b\u3048\u96a0\u308c\u3057\u3066\u3044\u305f\u554f\u984c\u3092\u89e3\u6c7a\u3059\u308b\u3053\u3068\u306b\u3057\u307e\u3057\u305f\u3002\u5c0f\u58f2\u30c7\u30fc\u30bf\u306f\u3042\u3089\u3086\u308b\u5834\u6240\u306b\u5b58\u5728\u3057\u307e\u3059\u304c\u3001\u5e02\u5834\u9593\u3067\u76f8\u4e92\u306b\u901a\u4fe1\u3059\u308b\u3053\u3068\u306f\u3067\u304d\u307e\u305b\u3093\u3002.<\/p><p>They have entered a mutual sales partnership to bridge that gap. The idea is straightforward. Combine INTAGE HD&rsquo;s deep, on-ground retail panel data from Japan with NIQ&rsquo;s global retail measurement network. What you get is a clearer, more comparable view of how products and categories perform across regions.<\/p><p>\u4eca\u3001\u65e5\u672c\u306b\u9032\u51fa\u3059\u308b\u4f01\u696d\u3082\u3001\u65e5\u672c\u304b\u3089\u64a4\u9000\u3059\u308b\u4f01\u696d\u3082\u3001\u540c\u3058\u58c1\u306b\u3076\u3064\u304b\u3063\u3066\u3044\u307e\u3059\u3002\u30c7\u30fc\u30bf\u304c\u65ad\u7247\u7684\u306a\u306e\u3067\u3059\u3002\u65e5\u672c\u306b\u306f\u5f37\u529b\u306a\u30ed\u30fc\u30ab\u30eb\u30fb\u30a4\u30f3\u30b5\u30a4\u30c8\u304c\u3042\u308a\u307e\u3059\u304c\u3001\u30b0\u30ed\u30fc\u30d0\u30eb\u30fb\u30d9\u30f3\u30c1\u30de\u30fc\u30af\u3068\u6bd4\u8f03\u3059\u308b\u306e\u306f\u56f0\u96e3\u3067\u3059\u3002\u4e00\u65b9\u3001\u30b0\u30ed\u30fc\u30d0\u30eb\u306a\u30c7\u30fc\u30bf\u30bb\u30c3\u30c8\u306f\u65e5\u672c\u5e02\u5834\u306e\u30cb\u30e5\u30a2\u30f3\u30b9\u3092\u898b\u9003\u3057\u304c\u3061\u3067\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u610f\u601d\u6c7a\u5b9a\u306f\u30b5\u30a4\u30ed\u306e\u4e2d\u3067\u884c\u308f\u308c\u308b\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002.<\/p><h4>\u3053\u3061\u3089\u3082\u304a\u8aad\u307f\u304f\u3060\u3055\u3044\uff1a <a class=\"p-url\" href=\"https:\/\/itbusinesstoday.com\/ja\/tech\/business-analytics\/teradata-unveils-ai-analyst-agent-on-microsoft-marketplace\/\" rel=\"bookmark\">\u30c6\u30e9\u30c7\u30fc\u30bf\u3001\u30de\u30a4\u30af\u30ed\u30bd\u30d5\u30c8\u306e\u30de\u30fc\u30b1\u30c3\u30c8\u30d7\u30ec\u30a4\u30b9\u3067AI\u30a2\u30ca\u30ea\u30b9\u30c8\u30a8\u30fc\u30b8\u30a7\u30f3\u30c8\u3092\u767a\u8868<\/a><\/h4><p>This partnership tries to clean that up. Global clients can now access INTAGE HD&rsquo;s nationwide retail data, including SRI+ and SRI+EC, through NIQ&rsquo;s network. That makes entering or scaling in Japan a bit less of a guessing game. At the same time, companies based in Japan get access to NIQ&rsquo;s Retail Measurement Services, which cover more than 100 countries and regions. That opens the door for more structured international expansion.<\/p><p>\u3053\u3053\u3067\u306e\u5927\u304d\u306a\u5909\u5316\u306f\u3001\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7\u305d\u306e\u3082\u306e\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u305d\u308c\u304c\u4f55\u3092\u793a\u5506\u3057\u3066\u3044\u308b\u304b\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002\u5e02\u5834\u306f\u3082\u306f\u3084\u5b64\u7acb\u3057\u3066\u3044\u307e\u305b\u3093\u3002\u4f01\u696d\u304c\u6c42\u3081\u3066\u3044\u308b\u306e\u306f\u3001\u30d0\u30e9\u30d0\u30e9\u306b\u306a\u3063\u305f10\u500b\u306e\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u3067\u306f\u306a\u304f\u3001\u5730\u57df\u6a2a\u65ad\u7684\u306a1\u3064\u306e\u696d\u7e3e\u30d3\u30e5\u30fc\u306a\u306e\u3067\u3059\u3002.<\/p><p>\u4f55 <a href=\"https:\/\/nielseniq.com\/\" data-no-translation=\"\">NIQ<\/a> \u305d\u3057\u3066 <a href=\"https:\/\/www.intageholdings.co.jp\/\" data-no-translation=\"\">INTAGE HD<\/a> \u306f\u3001\u305d\u306e\u3088\u3046\u306a\u73fe\u5b9f\u306b\u30c7\u30fc\u30bf\u3092\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3059\u3002\u65ad\u7247\u5316\u3092\u6e1b\u3089\u3057\u3001\u6bd4\u8f03\u53ef\u80fd\u6027\u3092\u9ad8\u3081\u3001\u56fd\u5883\u3092\u8d8a\u3048\u305f\u610f\u601d\u6c7a\u5b9a\u306e\u305f\u3081\u306e\u3088\u308a\u30af\u30ea\u30fc\u30f3\u306a\u57fa\u76e4\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002.<\/p>","protected":false},"excerpt":{"rendered":"<p>NielsenIQ and INTAGE HOLDINGS Inc. have decided to solve a problem that has been sitting in plain sight for years. Retail data exists everywhere, but it does not talk to each other across markets.They have entered a mutual sales partnership to bridge that gap. The idea is straightforward. Combine INTAGE HD&rsquo;s deep, on-ground retail panel data from Japan with NIQ&rsquo;s global retail measurement network. What you get is a clearer, more comparable view of how products and categories perform across regions.Right now, companies expanding into Japan or moving out of it run into the same wall. Data is fragmented. Japan has strong local insights, but they are hard to compare [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":31959,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"wprm-recipe-roundup-name":"","wprm-recipe-roundup-description":"","postBodyCss":"","postBodyMargin":[],"postBodyPadding":[],"postBodyBackground":{"backgroundType":"classic","gradient":""},"footnotes":""},"categories":[208,204,211,237,206,85],"tags":[467,1023,12680,12681,12679],"ppma_author":[572],"class_list":["post-31958","post","type-post","status-publish","format-standard","has-post-thumbnail","category-apac","category-business-analytics","category-japan","category-news","category-regional","category-tech","tag-business-analytics","tag-data-analytics","tag-intage-hd","tag-nielseniq","tag-retail-measurement"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>NIQ and INTAGE HD bridge retail data gap<\/title>\n<meta name=\"description\" content=\"NielsenIQ and INTAGE HOLDINGS to unify fragmented retail data across markets, enabling connected global and local insights.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/itbusinesstoday.com\/ja\/tech\/business-analytics\/niq-and-intage-hd-integrate-local-and-global-data\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"NIQ and INTAGE HD bridge retail data gap\" \/>\n<meta property=\"og:description\" content=\"NielsenIQ and INTAGE HOLDINGS to unify fragmented retail data across markets, enabling connected global and local insights.\" \/>\n<meta property=\"og:url\" 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