{"id":31958,"date":"2026-04-24T10:46:31","date_gmt":"2026-04-24T10:46:31","guid":{"rendered":"https:\/\/itbusinesstoday.com\/?p=31958"},"modified":"2026-04-24T10:46:31","modified_gmt":"2026-04-24T10:46:31","slug":"niq-and-intage-hd-integrate-local-and-global-data","status":"publish","type":"post","link":"https:\/\/itbusinesstoday.com\/ja\/tech\/business-analytics\/niq-and-intage-hd-integrate-local-and-global-data\/","title":{"rendered":"NIQ\u3068INTAGE HD\u304c\u30ed\u30fc\u30ab\u30eb\u30c7\u30fc\u30bf\u3068\u30b0\u30ed\u30fc\u30d0\u30eb\u30c7\u30fc\u30bf\u3092\u7d71\u5408"},"content":{"rendered":"<p>NielsenIQ\u3068INTAGE HOLDINGS Inc.\u306f\u3001\u9577\u5e74\u306b\u6e21\u3063\u3066\u898b\u3048\u96a0\u308c\u3057\u3066\u3044\u305f\u554f\u984c\u3092\u89e3\u6c7a\u3059\u308b\u3053\u3068\u306b\u3057\u307e\u3057\u305f\u3002\u5c0f\u58f2\u30c7\u30fc\u30bf\u306f\u3042\u3089\u3086\u308b\u5834\u6240\u306b\u5b58\u5728\u3057\u307e\u3059\u304c\u3001\u5e02\u5834\u9593\u3067\u76f8\u4e92\u306b\u901a\u4fe1\u3059\u308b\u3053\u3068\u306f\u3067\u304d\u307e\u305b\u3093\u3002.<\/p>\n<p>\u305d\u306e\u30ae\u30e3\u30c3\u30d7\u3092\u57cb\u3081\u308b\u305f\u3081\u306b\u3001\u4e21\u793e\u306f\u76f8\u4e92\u8ca9\u58f2\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7\u3092\u7d50\u3073\u307e\u3057\u305f\u3002\u30a2\u30a4\u30c7\u30a2\u306f\u7c21\u5358\u3067\u3059\u3002INTAGE HD\u306e\u65e5\u672c\u306b\u304a\u3051\u308b\u8a73\u7d30\u306a\u5c0f\u58f2\u30d1\u30cd\u30eb\u30c7\u30fc\u30bf\u3068NIQ\u306e\u30b0\u30ed\u30fc\u30d0\u30eb\u306a\u5c0f\u58f2\u6e2c\u5b9a\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u306e\u3067\u3059\u3002\u305d\u3046\u3059\u308b\u3053\u3068\u3067\u3001\u5546\u54c1\u3084\u30ab\u30c6\u30b4\u30ea\u30fc\u304c\u5730\u57df\u9593\u3067\u3069\u306e\u3088\u3046\u306a\u6210\u679c\u3092\u4e0a\u3052\u3066\u3044\u308b\u304b\u3092\u3001\u3088\u308a\u660e\u78ba\u304b\u3064\u6bd4\u8f03\u53ef\u80fd\u306a\u5f62\u3067\u628a\u63e1\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002.<\/p>\n<p>\u4eca\u3001\u65e5\u672c\u306b\u9032\u51fa\u3059\u308b\u4f01\u696d\u3082\u3001\u65e5\u672c\u304b\u3089\u64a4\u9000\u3059\u308b\u4f01\u696d\u3082\u3001\u540c\u3058\u58c1\u306b\u3076\u3064\u304b\u3063\u3066\u3044\u307e\u3059\u3002\u30c7\u30fc\u30bf\u304c\u65ad\u7247\u7684\u306a\u306e\u3067\u3059\u3002\u65e5\u672c\u306b\u306f\u5f37\u529b\u306a\u30ed\u30fc\u30ab\u30eb\u30fb\u30a4\u30f3\u30b5\u30a4\u30c8\u304c\u3042\u308a\u307e\u3059\u304c\u3001\u30b0\u30ed\u30fc\u30d0\u30eb\u30fb\u30d9\u30f3\u30c1\u30de\u30fc\u30af\u3068\u6bd4\u8f03\u3059\u308b\u306e\u306f\u56f0\u96e3\u3067\u3059\u3002\u4e00\u65b9\u3001\u30b0\u30ed\u30fc\u30d0\u30eb\u306a\u30c7\u30fc\u30bf\u30bb\u30c3\u30c8\u306f\u65e5\u672c\u5e02\u5834\u306e\u30cb\u30e5\u30a2\u30f3\u30b9\u3092\u898b\u9003\u3057\u304c\u3061\u3067\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u610f\u601d\u6c7a\u5b9a\u306f\u30b5\u30a4\u30ed\u306e\u4e2d\u3067\u884c\u308f\u308c\u308b\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002.<\/p>\n<h4>\u3053\u3061\u3089\u3082\u304a\u8aad\u307f\u304f\u3060\u3055\u3044\uff1a <a class=\"p-url\" href=\"https:\/\/itbusinesstoday.com\/ja\/tech\/business-analytics\/teradata-unveils-ai-analyst-agent-on-microsoft-marketplace\/\" rel=\"bookmark\">\u30c6\u30e9\u30c7\u30fc\u30bf\u3001\u30de\u30a4\u30af\u30ed\u30bd\u30d5\u30c8\u306e\u30de\u30fc\u30b1\u30c3\u30c8\u30d7\u30ec\u30a4\u30b9\u3067AI\u30a2\u30ca\u30ea\u30b9\u30c8\u30a8\u30fc\u30b8\u30a7\u30f3\u30c8\u3092\u767a\u8868<\/a><\/h4>\n<p>\u4eca\u56de\u306e\u63d0\u643a\u306f\u3001\u305d\u308c\u3092\u4e00\u6383\u3057\u3088\u3046\u3068\u3059\u308b\u3082\u306e\u3067\u3059\u3002\u30b0\u30ed\u30fc\u30d0\u30eb\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u306f\u3001NIQ\u306e\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u3092\u901a\u3058\u3066\u3001SRI+\u3084SRI+EC\u3092\u542b\u3080\u30a4\u30f3\u30c6\u30fc\u30b8HD\u306e\u5168\u56fd\u5c0f\u58f2\u30c7\u30fc\u30bf\u306b\u30a2\u30af\u30bb\u30b9\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u65e5\u672c\u3078\u306e\u9032\u51fa\u3084\u898f\u6a21\u62e1\u5927\u304c\u63a8\u6e2c\u30b2\u30fc\u30e0\u3067\u306f\u306a\u304f\u306a\u308b\u306e\u3067\u3059\u3002\u540c\u6642\u306b\u3001\u65e5\u672c\u306b\u62e0\u70b9\u3092\u7f6e\u304f\u4f01\u696d\u306f\u3001100\u4ee5\u4e0a\u306e\u56fd\u3068\u5730\u57df\u3092\u30ab\u30d0\u30fc\u3059\u308bNIQ\u306e\u5c0f\u58f2\u6e2c\u5b9a\u30b5\u30fc\u30d3\u30b9\u306b\u30a2\u30af\u30bb\u30b9\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u3088\u308a\u4f53\u7cfb\u7684\u306a\u56fd\u969b\u5c55\u958b\u306e\u9053\u304c\u958b\u3051\u307e\u3059\u3002.<\/p>\n<p>\u3053\u3053\u3067\u306e\u5927\u304d\u306a\u5909\u5316\u306f\u3001\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7\u305d\u306e\u3082\u306e\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u305d\u308c\u304c\u4f55\u3092\u793a\u5506\u3057\u3066\u3044\u308b\u304b\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002\u5e02\u5834\u306f\u3082\u306f\u3084\u5b64\u7acb\u3057\u3066\u3044\u307e\u305b\u3093\u3002\u4f01\u696d\u304c\u6c42\u3081\u3066\u3044\u308b\u306e\u306f\u3001\u30d0\u30e9\u30d0\u30e9\u306b\u306a\u3063\u305f10\u500b\u306e\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u3067\u306f\u306a\u304f\u3001\u5730\u57df\u6a2a\u65ad\u7684\u306a1\u3064\u306e\u696d\u7e3e\u30d3\u30e5\u30fc\u306a\u306e\u3067\u3059\u3002.<\/p>\n<p>\u4f55 <a href=\"https:\/\/nielseniq.com\/\">\u30a8\u30cc\u30a2\u30a4\u30ad\u30e5\u30fc<\/a> \u305d\u3057\u3066 <a href=\"https:\/\/www.intageholdings.co.jp\/\">\u30a4\u30f3\u30c6\u30fc\u30b8HD<\/a> \u306f\u3001\u305d\u306e\u3088\u3046\u306a\u73fe\u5b9f\u306b\u30c7\u30fc\u30bf\u3092\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3059\u3002\u65ad\u7247\u5316\u3092\u6e1b\u3089\u3057\u3001\u6bd4\u8f03\u53ef\u80fd\u6027\u3092\u9ad8\u3081\u3001\u56fd\u5883\u3092\u8d8a\u3048\u305f\u610f\u601d\u6c7a\u5b9a\u306e\u305f\u3081\u306e\u3088\u308a\u30af\u30ea\u30fc\u30f3\u306a\u57fa\u76e4\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002.<\/p>","protected":false},"excerpt":{"rendered":"<p>NielsenIQ and INTAGE HOLDINGS Inc. have decided to solve a problem that has been sitting in plain sight for years. Retail data exists everywhere, but it does not talk to each other across markets. They have entered a mutual sales partnership to bridge that gap. The idea is straightforward. Combine INTAGE HD\u2019s deep, on-ground retail panel data from Japan with NIQ\u2019s global retail measurement network. What you get is a clearer, more comparable view of how products and categories perform across regions. Right now, companies expanding into Japan or moving out of it run into the same wall. Data is fragmented. Japan has strong local insights, but they are hard [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":31959,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"wprm-recipe-roundup-name":"","wprm-recipe-roundup-description":"","postBodyCss":"","postBodyMargin":[],"postBodyPadding":[],"postBodyBackground":{"backgroundType":"classic","gradient":""},"footnotes":""},"categories":[208,204,211,237,206,85],"tags":[467,1023,12680,12681,12679],"ppma_author":[572],"class_list":{"0":"post-31958","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-apac","8":"category-business-analytics","9":"category-japan","10":"category-news","11":"category-regional","12":"category-tech","13":"tag-business-analytics","14":"tag-data-analytics","15":"tag-intage-hd","16":"tag-nielseniq","17":"tag-retail-measurement"},"yoast_head":"<!-- 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