Japan’s digital advertising market is transitioning to a new era of smart and targeted advertising as Digital Garage, Inc. has made public the establishment of its AI orchestration-based advertising business, “FT MediaString. ” It is a new platform that features a unique combination of fintech data and media inventory from 33 top publishers, providing the foundation for privacy-friendly, data-driven marketing in the post-cookie world.<\/p>\n
“FT MediaString” is making an attempt to tackle a problem that has been getting bigger in digital marketing: reaching the right audience without infringing their privacy. As third-party cookies are disappearing, advertisers are turning to contextual and first-party data strategies.<\/p>\n
Digital Garage’s strategy is based on AI analyzing user behavior and matching it with quality media content on the spot. By adding elements from fintech to contextual understanding, the platform helps brands to discover “latent customers “those who do not currently search for a product but have high potential interest, according to their data and insights.<\/p>\n
The framework utilizes the company’s present MediaString platform and includes the cognitive AI-enabled audience intelligence feature. Consequently, marketers can go beyond the old-fashion arbitrarily ad placements and target users based on thorough behavioral and content engagement patterns.<\/p>\n
Before launching officially, Digital Garage ran trial campaigns to check how well their AI-driven method would work. A campaign like this one was dedicated to … advertising a B2B fintech service with a mix of behavioral data analysis and contextual targeting.<\/p>\n
\u305d\u306e\u7d50\u679c\u3001\u4e3b\u306a\u30d6\u30e9\u30f3\u30c9\u6307\u6a19\u306b\u9855\u8457\u306a\u6539\u5584\u304c\u898b\u3089\u308c\u307e\u3057\u305f\uff1a<\/p>\n
\u5e83\u544a\u3055\u308c\u305f\u30b5\u30fc\u30d3\u30b9\u306b\u95a2\u3059\u308b\u8a8d\u77e5\u5ea6\u306e\u5411\u4e0a \u30d6\u30e9\u30f3\u30c9\u304c\u30d3\u30b8\u30cd\u30b9\u4e0a\u306e\u5927\u304d\u306a\u5229\u70b9\u3068\u7d50\u3073\u3064\u304f\u53ef\u80fd\u6027\u306e\u5411\u4e0a \u30bf\u30fc\u30b2\u30c3\u30c8\u30fb\u30b0\u30eb\u30fc\u30d7\u306b\u304a\u3051\u308b\u4fe1\u983c\u6027\u306e\u5411\u4e0a<\/p>\n
\u3053\u308c\u306f\u3001\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e\u7cbe\u5ea6\u3092\u9ad8\u3081\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u5168\u4f53\u3092\u3088\u308a\u6210\u529f\u306b\u5c0e\u304fAI\u306e\u80fd\u529b\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002.<\/p>\n
The debut of FT MediaString is indicative of the larger changes happening in Japan’s digital ecosystem. After all, the country is speeding up its use of AI technologies in various fields, including advertising.<\/p>\n
Japan, similar to many other parts of the world, is making changes in line with the increase of stricter regulations on data privacy. Digital Garage’s strategy centers on contextual targeting and first-party data, serving as a good replacement for cookie-based advertising on a large scale.<\/p>\n
33\u306e\u91cd\u8981\u306a\u30e1\u30c7\u30a3\u30a2\u7d44\u7e54\u3068\u306e\u5171\u540c\u52aa\u529b\u306f\u3001\u826f\u8cea\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u30c1\u30e3\u30f3\u30cd\u30eb\u306e\u5f79\u5272\u304c\u5897\u5927\u3057\u3066\u3044\u308b\u3053\u3068\u306e\u660e\u78ba\u306a\u5146\u5019\u306e\u4e00\u3064\u3067\u3059\u3002\u5e83\u544a\u4e3b\u306e2\u3064\u306e\u4e3b\u8981\u306a\u95a2\u5fc3\u4e8b\u3067\u3042\u308b\u30d6\u30e9\u30f3\u30c9\u306e\u5b89\u5168\u6027\u3068\u4fdd\u8a3c\u306b\u52a0\u3048\u3066\u3001\u30d7\u30ec\u30df\u30a2\u30e0\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306f\u3053\u306e\u50be\u5411\u304b\u3089\u6700\u3082\u591a\u304f\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002.<\/p>\n
\u5e83\u304f\u8a71\u984c\u306b\u306a\u308b\u3082\u306e\u306e\u3001AI\u304c\u304b\u306a\u308a\u5e83\u7bc4\u56f2\u306b\u6d3b\u7528\u3055\u308c\u3066\u3044\u308b\u5206\u91ce\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3060\u3051\u3067\u3059\u3002\u3053\u306e\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306f\u3001\u7406\u8ad6\u3060\u3051\u3067\u306a\u304f\u5b9f\u969b\u306e\u7269\u7406\u7684\u306a\u4e16\u754c\u3067\u3082\u3001AI\u3092\u975e\u5e38\u306b\u591a\u304f\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5c02\u9580\u5bb6\u306b\u3068\u3063\u3066\u65e5\u5e38\u7684\u306a\u30c4\u30fc\u30eb\u306b\u3059\u308b\u65b9\u6cd5\u3092\u660e\u78ba\u306b\u793a\u3059\u4f8b\u3067\u3059\u3002.<\/p>\n
\u4f01\u696d\u306b\u3068\u3063\u3066\u3001\u3053\u306e\u958b\u767a\u306f\u5e83\u544a\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e\u6539\u5584\u306b\u3068\u3069\u307e\u308a\u307e\u305b\u3093\u3002.<\/p>\n
\u9867\u5ba2\u7372\u5f97\u306e\u5f37\u5316 <\/strong><\/p>\n \u8ab0\u3082\u6c17\u3065\u304b\u306a\u304b\u3063\u305f\u96a0\u308c\u305f\u30cb\u30fc\u30ba\u3092\u767a\u898b\u3059\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u306f\u5f93\u6765\u306e\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e\u8f2a\u304b\u3089\u5916\u308c\u305f\u9867\u5ba2\u30b0\u30eb\u30fc\u30d7\u3068\u63a5\u89e6\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u6f5c\u5728\u9867\u5ba2\u304c\u5168\u4f53\u306e\u3054\u304f\u4e00\u90e8\u3067\u3042\u308bB2B\u4f01\u696d\u306b\u3068\u3063\u3066\u3001\u6f5c\u5728\u9867\u5ba2\u3092\u898b\u3064\u3051\u3066\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b\u512a\u308c\u305f\u65b9\u6cd5\u3067\u3059\u3002.<\/p>\n \u5e83\u544aROI\u306e\u5411\u4e0a <\/strong><\/p>\n \u9867\u5ba2\u306e\u884c\u52d5\u3084\u50be\u5411\u306e\u5909\u5316\u306f\u3001AI\/\u53cc\u65b9\u5411\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306e\u52a9\u3051\u3092\u501f\u308a\u3066\u3001\u3088\u308a\u6b63\u78ba\u306b\u77e5\u899a\u30fb\u7406\u89e3\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u305d\u306e\u7d50\u679c\u3001\u4f01\u696d\u306f\u6700\u3082\u751f\u7523\u6027\u306e\u9ad8\u3044\u30c1\u30e3\u30cd\u30eb\u3092\u901a\u3058\u3066\u9867\u5ba2\u306b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u4f1d\u3048\u308b\u6700\u5584\u306e\u65b9\u6cd5\u3092\u6b63\u3057\u304f\u6c7a\u5b9a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002.<\/p>\n \u30d5\u30a3\u30f3\u30c6\u30c3\u30af\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c7\u30fc\u30bf\u306e\u7d71\u5408 <\/strong><\/p>\n \u91d1\u878d\u3068\u30e1\u30c7\u30a3\u30a2\u60c5\u5831\u306e\u878d\u5408\u306f\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u3068\u4e88\u6e2c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306b\u591a\u5927\u306a\u5909\u5316\u3092\u3082\u305f\u3089\u3059\u3067\u3057\u3087\u3046\u3002\u3053\u306e\u878d\u5408\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u72b6\u6cc1\u3084\u4f01\u696d\u306e\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u6271\u3044\u65b9\u3092\u5b8c\u5168\u306b\u5909\u3048\u3066\u3057\u307e\u3046\u3067\u3057\u3087\u3046\u3002.<\/p>\n Even if this project started in Japan, its consequences will be felt all over the world. Since the cookie-based digital advertising is waning, the companies all over the globe are on the lookout for the long-term solutions. Digital Garage’s method of incorporating AI, first-party data, and contextual targeting may be a model that future advertising ecosystems will follow.<\/p>\n \u305d\u308c\u306b\u52a0\u3048\u3066\u3001\u30d5\u30a3\u30f3\u30c6\u30c3\u30af\u30fb\u30c7\u30fc\u30bf\u306e\u6d3b\u7528\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u30a4\u30f3\u30c6\u30ea\u30b8\u30a7\u30f3\u30b9\u306b\u307e\u3063\u305f\u304f\u7570\u306a\u308b\u5074\u9762\u3092\u3082\u305f\u3089\u3057\u307e\u3059\u3002\u91d1\u878d\u884c\u52d5\u3060\u3051\u3067\u306a\u304f\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u6d88\u8cbb\u30d1\u30bf\u30fc\u30f3\u3082\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u306f\u9867\u5ba2\u306e\u610f\u56f3\u3092\u5305\u62ec\u7684\u306b\u7406\u89e3\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002.<\/p>\n FT MediaString\u306e\u30ed\u30fc\u30f3\u30c1\u306b\u3088\u308a\u3001Digital Garage\u306f\u6b21\u4e16\u4ee3\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u306e\u6700\u524d\u7dda\u306b\u4f4d\u7f6e\u4ed8\u3051\u3089\u308c\u307e\u3059\u3002AI\u3001\u30d5\u30a3\u30f3\u30c6\u30c3\u30af\u30fb\u30c7\u30fc\u30bf\u3001\u30d7\u30ec\u30df\u30a2\u30e0\u30fb\u30e1\u30c7\u30a3\u30a2\u306e\u7d71\u5408\u306b\u6ce8\u529b\u3059\u308b\u540c\u793e\u306e\u59ff\u52e2\u306f\u3001\u30a4\u30f3\u30c6\u30ea\u30b8\u30a7\u30f3\u30c8\u3067\u30b3\u30f3\u30c6\u30af\u30b9\u30c8\u3092\u610f\u8b58\u3057\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3078\u306e\u696d\u754c\u5168\u4f53\u306e\u6d41\u308c\u3092\u53cd\u6620\u3057\u3066\u3044\u307e\u3059\u3002.<\/p>\n \u65e5\u672c\u306b\u3068\u3063\u3066\u3001\u3053\u306e\u767a\u5c55\u306f\u30d5\u30a3\u30f3\u30c6\u30c3\u30af\u3068\u30c7\u30b8\u30bf\u30eb\u30e1\u30c7\u30a3\u30a2\u306e\u4e21\u5206\u91ce\u306b\u304a\u3051\u308b\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u306e\u62e0\u70b9\u3068\u3057\u3066\u306e\u5f79\u5272\u3092\u5f37\u5316\u3059\u308b\u3082\u306e\u3067\u3059\u3002\u4f01\u696d\u306b\u3068\u3063\u3066\u306f\u3001\u5e83\u544a\u304c\u5358\u306b\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d5e\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u30a4\u30f3\u30c6\u30ea\u30b8\u30a7\u30f3\u30c8\u306b\u7de8\u6210\u3055\u308c\u3001\u9069\u5207\u306a\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u9069\u5207\u306a\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306b\u9069\u5207\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u5c4a\u3051\u308b\u672a\u6765\u3092\u793a\u5506\u3057\u3066\u3044\u307e\u3059\u3002.<\/p>","protected":false},"excerpt":{"rendered":" Japan’s digital advertising market is transitioning to a new era of smart and targeted advertising as Digital Garage, Inc. has made public the establishment of its AI orchestration-based advertising business, “FT MediaString. ” It is a new platform that features a unique combination of fintech data and media inventory from 33 top publishers, providing the foundation for privacy-friendly, data-driven marketing in the post-cookie world. A New Model for AI-Driven Advertising “FT MediaString” is making an attempt to tackle a problem that has been getting bigger in digital marketing: reaching the right audience without infringing their privacy. As third-party cookies are disappearing, advertisers are turning to contextual and first-party data strategies. 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