\u682a\u5f0f\u4f1a\u793e\u30c7\u30b8\u30bf\u30eb\u30ac\u30ec\u30fc\u30b8\u306f\u3001AI \u30aa\u30fc\u30b1\u30b9\u30c8\u30ec\u30fc\u30b7\u30e7\u30f3\u578b\u5e83\u544a\u4e8b\u696d\u300cFT MediaString\u300d\u306e\u8a2d\u7acb\u3092\u767a\u8868\u3057\u307e\u3057\u305f\u3002\u300cFT\u30e1\u30c7\u30a3\u30a2\u30b9\u30c8\u30ea\u30f3\u30b0\u306f\u3001\u30d5\u30a3\u30f3\u30c6\u30c3\u30af\u30fb\u30c7\u30fc\u30bf\u306833\u306e\u30c8\u30c3\u30d7\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u304c\u63d0\u4f9b\u3059\u308b\u30e1\u30c7\u30a3\u30a2\u30a4\u30f3\u30d9\u30f3\u30c8\u30ea\u30fc\u306e\u30e6\u30cb\u30fc\u30af\u306a\u7d44\u307f\u5408\u308f\u305b\u3092\u7279\u5fb4\u3068\u3059\u308b\u65b0\u3057\u3044\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u3059\u3002.<\/p>\n
\u201cFT MediaString \u201d\u306f\u3001\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u5927\u304d\u304f\u306a\u308a\u3064\u3064\u3042\u308b\u554f\u984c\u3001\u3059\u306a\u308f\u3061\u3001\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u3092\u4fb5\u5bb3\u3059\u308b\u3053\u3068\u306a\u304f\u9069\u5207\u306a\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306b\u30ea\u30fc\u30c1\u3059\u308b\u3068\u3044\u3046\u554f\u984c\u306b\u53d6\u308a\u7d44\u3082\u3046\u3068\u3057\u3066\u3044\u307e\u3059\u3002\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u306eCookie\u304c\u6d88\u3048\u3064\u3064\u3042\u308b\u4e2d\u3001\u5e83\u544a\u4e3b\u306f\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\u3084\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u306e\u30c7\u30fc\u30bf\u6226\u7565\u306b\u76ee\u3092\u5411\u3051\u3066\u3044\u307e\u3059\u3002.<\/p>\n
\u30c7\u30b8\u30bf\u30eb\u30ac\u30ec\u30fc\u30b8\u306e\u6226\u7565\u306f\u3001AI\u304c\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u3092\u5206\u6790\u3057\u3001\u305d\u306e\u5834\u3067\u826f\u8cea\u306a\u30e1\u30c7\u30a3\u30a2\u30b3\u30f3\u30c6\u30f3\u30c4\u3068\u30de\u30c3\u30c1\u30f3\u30b0\u3055\u305b\u308b\u3068\u3044\u3046\u3082\u306e\u3002\u3053\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306f\u3001\u30d5\u30a3\u30f3\u30c6\u30c3\u30af\u304b\u3089\u6587\u8108\u7406\u89e3\u307e\u3067\u306e\u8981\u7d20\u3092\u52a0\u3048\u308b\u3053\u3068\u3067\u3001\u30d6\u30e9\u30f3\u30c9\u304c\u300c\u6f5c\u5728\u9867\u5ba2\u300d\u3092\u767a\u898b\u3059\u308b\u306e\u3092\u652f\u63f4\u3057\u307e\u3059\u3002.<\/p>\n
\u3053\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306f\u3001\u540c\u793e\u306e\u73fe\u5728\u306eMediaString\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u5229\u7528\u3057\u3001\u30b3\u30b0\u30cb\u30c6\u30a3\u30d6AI\u5bfe\u5fdc\u306e\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u30a4\u30f3\u30c6\u30ea\u30b8\u30a7\u30f3\u30b9\u6a5f\u80fd\u3092\u542b\u3093\u3067\u3044\u307e\u3059\u3002\u305d\u306e\u7d50\u679c\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u306f\u3001\u6614\u306a\u304c\u3089\u306e\u6063\u610f\u7684\u306a\u5e83\u544a\u914d\u7f6e\u3092\u8d85\u3048\u3001\u5fb9\u5e95\u3057\u305f\u884c\u52d5\u30d1\u30bf\u30fc\u30f3\u3084\u30b3\u30f3\u30c6\u30f3\u30c4\u3078\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u30d1\u30bf\u30fc\u30f3\u306b\u57fa\u3065\u3044\u3066\u30e6\u30fc\u30b6\u30fc\u3092\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002.<\/p>\n
\u30c7\u30b8\u30bf\u30eb\u30ac\u30ec\u30fc\u30b8\u306f\u3001\u6b63\u5f0f\u30b5\u30fc\u30d3\u30b9\u3092\u958b\u59cb\u3059\u308b\u524d\u306b\u3001AI\u3092\u6d3b\u7528\u3057\u305f\u624b\u6cd5\u306e\u52b9\u679c\u3092\u78ba\u8a8d\u3059\u308b\u305f\u3081\u306e\u30c8\u30e9\u30a4\u30a2\u30eb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5b9f\u65bd\u3057\u307e\u3057\u305f\u3002\u4eca\u56de\u306e\u3088\u3046\u306a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306f\u3001\u884c\u52d5\u30c7\u30fc\u30bf\u5206\u6790\u3068\u30b3\u30f3\u30c6\u30af\u30b9\u30c8\u30fb\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u7d44\u307f\u5408\u308f\u305b\u305fB2B\u30d5\u30a3\u30f3\u30c6\u30c3\u30af\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u5e83\u544a\u306b\u7279\u5316\u3057\u305f\u3082\u306e\u3067\u3059\u3002.<\/p>\n
\u305d\u306e\u7d50\u679c\u3001\u4e3b\u306a\u30d6\u30e9\u30f3\u30c9\u6307\u6a19\u306b\u9855\u8457\u306a\u6539\u5584\u304c\u898b\u3089\u308c\u307e\u3057\u305f\uff1a<\/p>\n
\u5e83\u544a\u3055\u308c\u305f\u30b5\u30fc\u30d3\u30b9\u306b\u95a2\u3059\u308b\u8a8d\u77e5\u5ea6\u306e\u5411\u4e0a \u30d6\u30e9\u30f3\u30c9\u304c\u30d3\u30b8\u30cd\u30b9\u4e0a\u306e\u5927\u304d\u306a\u5229\u70b9\u3068\u7d50\u3073\u3064\u304f\u53ef\u80fd\u6027\u306e\u5411\u4e0a \u30bf\u30fc\u30b2\u30c3\u30c8\u30fb\u30b0\u30eb\u30fc\u30d7\u306b\u304a\u3051\u308b\u4fe1\u983c\u6027\u306e\u5411\u4e0a<\/p>\n
\u3053\u308c\u306f\u3001\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e\u7cbe\u5ea6\u3092\u9ad8\u3081\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u5168\u4f53\u3092\u3088\u308a\u6210\u529f\u306b\u5c0e\u304fAI\u306e\u80fd\u529b\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002.<\/p>\n
FT MediaString\u306e\u30c7\u30d3\u30e5\u30fc\u306f\u3001\u65e5\u672c\u306e\u30c7\u30b8\u30bf\u30eb\u30fb\u30a8\u30b3\u30b7\u30b9\u30c6\u30e0\u3067\u8d77\u304d\u3066\u3044\u308b\u5927\u304d\u306a\u5909\u5316\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002\u65e5\u672c\u3067\u306f\u3001\u5e83\u544a\u3092\u542b\u3080\u3055\u307e\u3056\u307e\u306a\u5206\u91ce\u3067AI\u6280\u8853\u306e\u6d3b\u7528\u304c\u52a0\u901f\u3057\u3066\u3044\u307e\u3059\u3002.<\/p>\n
\u65e5\u672c\u3082\u4e16\u754c\u306e\u591a\u304f\u306e\u5730\u57df\u3068\u540c\u69d8\u3001\u30c7\u30fc\u30bf\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u306b\u95a2\u3059\u308b\u898f\u5236\u306e\u5f37\u5316\u306b\u4f34\u3044\u3001\u5909\u5316\u3092\u9042\u3052\u3064\u3064\u3042\u308a\u307e\u3059\u3002\u30c7\u30b8\u30bf\u30eb\u30ac\u30ec\u30fc\u30b8\u306e\u6226\u7565\u306f\u3001\u30b3\u30f3\u30c6\u30af\u30b9\u30c1\u30e5\u30a2\u30eb\u30fb\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3068\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u3092\u4e2d\u5fc3\u3068\u3057\u305f\u3082\u306e\u3067\u3001\u5927\u898f\u6a21\u306a\u30af\u30c3\u30ad\u30fc\u30d9\u30fc\u30b9\u306e\u5e83\u544a\u306b\u53d6\u3063\u3066\u4ee3\u308f\u308b\u3082\u306e\u3067\u3059\u3002.<\/p>\n
33\u306e\u91cd\u8981\u306a\u30e1\u30c7\u30a3\u30a2\u7d44\u7e54\u3068\u306e\u5171\u540c\u52aa\u529b\u306f\u3001\u826f\u8cea\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u30c1\u30e3\u30f3\u30cd\u30eb\u306e\u5f79\u5272\u304c\u5897\u5927\u3057\u3066\u3044\u308b\u3053\u3068\u306e\u660e\u78ba\u306a\u5146\u5019\u306e\u4e00\u3064\u3067\u3059\u3002\u5e83\u544a\u4e3b\u306e2\u3064\u306e\u4e3b\u8981\u306a\u95a2\u5fc3\u4e8b\u3067\u3042\u308b\u30d6\u30e9\u30f3\u30c9\u306e\u5b89\u5168\u6027\u3068\u4fdd\u8a3c\u306b\u52a0\u3048\u3066\u3001\u30d7\u30ec\u30df\u30a2\u30e0\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306f\u3053\u306e\u50be\u5411\u304b\u3089\u6700\u3082\u591a\u304f\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002.<\/p>\n
\u5e83\u304f\u8a71\u984c\u306b\u306a\u308b\u3082\u306e\u306e\u3001AI\u304c\u304b\u306a\u308a\u5e83\u7bc4\u56f2\u306b\u6d3b\u7528\u3055\u308c\u3066\u3044\u308b\u5206\u91ce\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3060\u3051\u3067\u3059\u3002\u3053\u306e\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306f\u3001\u7406\u8ad6\u3060\u3051\u3067\u306a\u304f\u5b9f\u969b\u306e\u7269\u7406\u7684\u306a\u4e16\u754c\u3067\u3082\u3001AI\u3092\u975e\u5e38\u306b\u591a\u304f\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5c02\u9580\u5bb6\u306b\u3068\u3063\u3066\u65e5\u5e38\u7684\u306a\u30c4\u30fc\u30eb\u306b\u3059\u308b\u65b9\u6cd5\u3092\u660e\u78ba\u306b\u793a\u3059\u4f8b\u3067\u3059\u3002.<\/p>\n
\u4f01\u696d\u306b\u3068\u3063\u3066\u3001\u3053\u306e\u958b\u767a\u306f\u5e83\u544a\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e\u6539\u5584\u306b\u3068\u3069\u307e\u308a\u307e\u305b\u3093\u3002.<\/p>\n
\u9867\u5ba2\u7372\u5f97\u306e\u5f37\u5316 <\/strong><\/p>\n \u8ab0\u3082\u6c17\u3065\u304b\u306a\u304b\u3063\u305f\u96a0\u308c\u305f\u30cb\u30fc\u30ba\u3092\u767a\u898b\u3059\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u306f\u5f93\u6765\u306e\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e\u8f2a\u304b\u3089\u5916\u308c\u305f\u9867\u5ba2\u30b0\u30eb\u30fc\u30d7\u3068\u63a5\u89e6\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u6f5c\u5728\u9867\u5ba2\u304c\u5168\u4f53\u306e\u3054\u304f\u4e00\u90e8\u3067\u3042\u308bB2B\u4f01\u696d\u306b\u3068\u3063\u3066\u3001\u6f5c\u5728\u9867\u5ba2\u3092\u898b\u3064\u3051\u3066\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b\u512a\u308c\u305f\u65b9\u6cd5\u3067\u3059\u3002.<\/p>\n \u5e83\u544aROI\u306e\u5411\u4e0a <\/strong><\/p>\n \u9867\u5ba2\u306e\u884c\u52d5\u3084\u50be\u5411\u306e\u5909\u5316\u306f\u3001AI\/\u53cc\u65b9\u5411\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306e\u52a9\u3051\u3092\u501f\u308a\u3066\u3001\u3088\u308a\u6b63\u78ba\u306b\u77e5\u899a\u30fb\u7406\u89e3\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u305d\u306e\u7d50\u679c\u3001\u4f01\u696d\u306f\u6700\u3082\u751f\u7523\u6027\u306e\u9ad8\u3044\u30c1\u30e3\u30cd\u30eb\u3092\u901a\u3058\u3066\u9867\u5ba2\u306b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u4f1d\u3048\u308b\u6700\u5584\u306e\u65b9\u6cd5\u3092\u6b63\u3057\u304f\u6c7a\u5b9a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002.<\/p>\n \u30d5\u30a3\u30f3\u30c6\u30c3\u30af\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c7\u30fc\u30bf\u306e\u7d71\u5408 <\/strong><\/p>\n \u91d1\u878d\u3068\u30e1\u30c7\u30a3\u30a2\u60c5\u5831\u306e\u878d\u5408\u306f\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u3068\u4e88\u6e2c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306b\u591a\u5927\u306a\u5909\u5316\u3092\u3082\u305f\u3089\u3059\u3067\u3057\u3087\u3046\u3002\u3053\u306e\u878d\u5408\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u72b6\u6cc1\u3084\u4f01\u696d\u306e\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u6271\u3044\u65b9\u3092\u5b8c\u5168\u306b\u5909\u3048\u3066\u3057\u307e\u3046\u3067\u3057\u3087\u3046\u3002.<\/p>\n \u3053\u306e\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u304c\u65e5\u672c\u3067\u59cb\u307e\u3063\u305f\u3068\u3057\u3066\u3082\u3001\u305d\u306e\u5f71\u97ff\u306f\u4e16\u754c\u4e2d\u306b\u53ca\u3076\u3067\u3057\u3087\u3046\u3002\u30af\u30c3\u30ad\u30fc\u30d9\u30fc\u30b9\u306e\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u304c\u8870\u9000\u3057\u3066\u3044\u308b\u4eca\u3001\u4e16\u754c\u4e2d\u306e\u4f01\u696d\u304c\u9577\u671f\u7684\u306a\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u6a21\u7d22\u3057\u3066\u3044\u307e\u3059\u3002AI\u3001\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u3001\u30b3\u30f3\u30c6\u30af\u30b9\u30c1\u30e5\u30a2\u30eb\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u53d6\u308a\u5165\u308c\u305f\u30c7\u30b8\u30bf\u30eb\u30ac\u30ec\u30fc\u30b8\u306e\u624b\u6cd5\u306f\u3001\u4eca\u5f8c\u306e\u5e83\u544a\u30a8\u30b3\u30b7\u30b9\u30c6\u30e0\u304c\u8ffd\u968f\u3059\u308b\u30e2\u30c7\u30eb\u306b\u306a\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002.<\/p>\n 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Garage\u306f\u6b21\u4e16\u4ee3\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u306e\u6700\u524d\u7dda\u306b\u4f4d\u7f6e\u4ed8\u3051\u3089\u308c\u307e\u3059\u3002AI\u3001\u30d5\u30a3\u30f3\u30c6\u30c3\u30af\u30fb\u30c7\u30fc\u30bf\u3001\u30d7\u30ec\u30df\u30a2\u30e0\u30fb\u30e1\u30c7\u30a3\u30a2\u306e\u7d71\u5408\u306b\u6ce8\u529b\u3059\u308b\u540c\u793e\u306e\u59ff\u52e2\u306f\u3001\u30a4\u30f3\u30c6\u30ea\u30b8\u30a7\u30f3\u30c8\u3067\u30b3\u30f3\u30c6\u30af\u30b9\u30c8\u3092\u610f\u8b58\u3057\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3078\u306e\u696d\u754c\u5168\u4f53\u306e\u6d41\u308c\u3092\u53cd\u6620\u3057\u3066\u3044\u307e\u3059\u3002.<\/p>\n 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targeted advertising as Digital Garage, Inc. has made public the establishment of its AI orchestration-based advertising business, “FT MediaString. ” It is a new platform that features a unique combination of fintech data and media inventory from 33 top publishers, providing the foundation for privacy-friendly, data-driven marketing in the post-cookie world. A New Model for AI-Driven Advertising “FT MediaString” is making an attempt to tackle a problem that has been getting bigger in digital marketing: reaching the right audience without infringing their privacy. As third-party cookies are disappearing, advertisers are turning to contextual and first-party data strategies. 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