{"id":30796,"date":"2026-04-01T12:37:06","date_gmt":"2026-04-01T12:37:06","guid":{"rendered":"https:\/\/itbusinesstoday.com\/?p=30796"},"modified":"2026-04-01T12:37:06","modified_gmt":"2026-04-01T12:37:06","slug":"rakuten-sellers-get-help-with-ad-management-tool","status":"publish","type":"post","link":"https:\/\/itbusinesstoday.com\/ja\/martech\/advertising\/rakuten-sellers-get-help-with-ad-management-tool\/","title":{"rendered":"\u697d\u5929\u30bb\u30e9\u30fc\u304c\u5e83\u544a\u7ba1\u7406\u30c4\u30fc\u30eb\u3067\u652f\u63f4"},"content":{"rendered":"<p>\u307b\u3068\u3093\u3069\u306e\u8ca9\u58f2\u8005\u306f\u3001\u6226\u7565\u304c\u306a\u3044\u304b\u3089\u5e83\u544a\u3067\u8ca0\u3051\u3066\u3044\u308b\u306e\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u9069\u5207\u306b\u7ba1\u7406\u3059\u308b\u6642\u9593\u304c\u306a\u3044\u304b\u3089\u3067\u3059\u3002.<\/p>\n<p>\u305d\u308c\u304c\u30ae\u30e3\u30c3\u30d7\u3067\u3059 <a href=\"https:\/\/www.greenwich.co.jp\/\">\u30b0\u30ea\u30cb\u30c3\u30b8<\/a> \u306f\u3001\u697d\u5929\u306eRPP\u30a8\u30b3\u30b7\u30b9\u30c6\u30e0\u5411\u3051\u306b\u69cb\u7bc9\u3055\u308c\u305f\u300c\u697d\u3005\u5e83\u544a\u300d\u3067\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u884c\u3063\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u30c4\u30fc\u30eb\u306f\u3001ROAS\u3084\u30af\u30ea\u30c3\u30af\u7387\u306a\u3069\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u30b7\u30b0\u30ca\u30eb\u3092\u4f7f\u7528\u3057\u3066\u300124\u6642\u9593\u4f53\u5236\u3067\u5165\u672d\u8abf\u6574\u3092\u81ea\u52d5\u5316\u3057\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u8ca9\u58f2\u8005\u306f\u4f55\u5343\u3082\u306e\u5546\u54c1\u5e83\u544a\u3092\u624b\u52d5\u3067\u8abf\u6574\u3059\u308b\u4ee3\u308f\u308a\u306b\u3001\u30b7\u30b9\u30c6\u30e0\u306b\u5b9f\u884c\u3092\u4efb\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002.<\/p>\n<p>\u30d4\u30c3\u30c1\u306f\u30b7\u30f3\u30d7\u30eb\u3002\u6a5f\u68b0\u306f\u53cd\u5fa9\u7684\u306a\u6700\u9069\u5316\u3092\u51e6\u7406\u3057\u307e\u3059\u3002\u4eba\u9593\u306f\u5b9f\u969b\u306b\u53ce\u76ca\u3092\u4e0a\u3052\u308b\u610f\u601d\u6c7a\u5b9a\u306b\u96c6\u4e2d\u3057\u307e\u3059\u3002.<\/p>\n<p>\u305d\u308c\u3088\u308a\u3082\u91cd\u8981\u306a\u306e\u306f\u6587\u8108\u3067\u3059\u3002\u697d\u5929\u5e02\u5834\u306e\u7af6\u4e89\u306f\u6fc0\u5316\u3057\u3001\u5e83\u544a\u7ba1\u7406\u306f\u30c7\u30fc\u30bf\u3092\u591a\u7528\u3059\u308b\u3088\u3046\u306b\u306a\u308a\u3001\u6642\u9593\u304c\u304b\u304b\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002\u5c0f\u898f\u6a21\u306a\u30c1\u30fc\u30e0\u3067\u306f\u8ffd\u3044\u3064\u304f\u306e\u306b\u82e6\u52b4\u3057\u307e\u3059\u3002\u305d\u306e\u7d50\u679c\u3001ROAS\u306e\u4f4e\u4e0b\u3001\u7121\u99c4\u306a\u51fa\u8cbb\u3001\u6d88\u6975\u7684\u306a\u610f\u601d\u6c7a\u5b9a\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002.<\/p>\n<h4>\u3053\u3061\u3089\u3082\u304a\u8aad\u307f\u304f\u3060\u3055\u3044\uff1a <a class=\"p-url\" href=\"https:\/\/itbusinesstoday.com\/ja\/martech\/advertising\/scope-launches-digital-and-marketing-hub-in-amakusa\/\" rel=\"bookmark\">\u30b9\u30b3\u30fc\u30d7\u3001\u5929\u8349\u306b\u30c7\u30b8\u30bf\u30eb\uff06\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62e0\u70b9\u3092\u958b\u8a2d<\/a><\/h4>\n<p>\u697d\u3005\u30a2\u30c9\u306f\u3001\u81ea\u52d5\u5316\u3068\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u3053\u306e\u554f\u984c\u3092\u89e3\u6c7a\u3057\u3088\u3046\u3068\u3057\u3066\u3044\u307e\u3059\u3002\u58f2\u308a\u624b\u304c\u30eb\u30fc\u30eb\u3001\u4e88\u7b97\u3001\u6226\u7565\u3092\u5b9a\u7fa9\u3059\u308b\u3053\u3068\u306f\u5909\u308f\u308a\u307e\u305b\u3093\u3002\u30b7\u30b9\u30c6\u30e0\u304c\u3088\u308a\u901f\u304f\u3001\u5927\u898f\u6a21\u306b\u5b9f\u884c\u3059\u308b\u3060\u3051\u3067\u3059\u3002\u307e\u305f\u3001\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u30c7\u30fc\u30bf\u3092\u3088\u308a\u660e\u78ba\u306a\u30ec\u30dd\u30fc\u30c8\u306b\u843d\u3068\u3057\u8fbc\u3080\u306e\u3067\u3001\u6b21\u306e\u30b9\u30c6\u30c3\u30d7\u3092\u63a8\u6e2c\u3067\u884c\u3046\u5fc5\u8981\u306f\u3042\u308a\u307e\u305b\u3093\u3002.<\/p>\n<p>\u30ba\u30fc\u30e0\u30a2\u30a6\u30c8\u3059\u308b\u3068\u3001\u3053\u308c\u306f\u3088\u308a\u5927\u304d\u306a\u30c8\u30ec\u30f3\u30c9\u306b\u5f53\u3066\u306f\u307e\u308a\u307e\u3059\u3002E\u30b3\u30de\u30fc\u30b9\u5e83\u544a\u306f\u3001\u624b\u4f5c\u696d\u306b\u3088\u308b\u7ba1\u7406\u304b\u3089\u30eb\u30fc\u30eb\u30d9\u30fc\u30b9\u306e\u81ea\u52d5\u5316\u3078\u3068\u30b7\u30d5\u30c8\u3057\u3066\u3044\u307e\u3059\u3002\u6d3e\u624b\u3060\u304b\u3089\u3068\u3044\u3046\u308f\u3051\u3067\u306f\u306a\u304f\u3001\u624b\u4f5c\u696d\u306b\u3088\u308b\u6700\u9069\u5316\u304c\u5358\u7d14\u306b\u30b9\u30b1\u30fc\u30eb\u3057\u306a\u304f\u306a\u3063\u305f\u304b\u3089\u3067\u3059\u3002.<\/p>","protected":false},"excerpt":{"rendered":"<p>Most sellers are not losing on ads because they lack strategy. They are losing because they do not have time to manage it properly. That is the gap Greenwich is targeting with \u2018Rakuraku Ads,\u2019 built for Rakuten\u2019s RPP ecosystem. The tool automates bid adjustments round the clock, using performance signals like ROAS and click rates. So instead of manually tweaking thousands of product ads, sellers let the system handle execution. The pitch is straightforward. Machines handle repetitive optimization. Humans focus on decisions that actually move revenue. What matters more is the context. Competition on Rakuten Ichiba has intensified, and ad management has become data-heavy and time-consuming. Smaller teams struggle to [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":30836,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"wprm-recipe-roundup-name":"","wprm-recipe-roundup-description":"","postBodyCss":"","postBodyMargin":[],"postBodyPadding":[],"postBodyBackground":{"backgroundType":"classic","gradient":""},"footnotes":""},"categories":[191,208,211,92,237,1838,206],"tags":[12247,451,12249,12246,12248],"ppma_author":[572],"class_list":{"0":"post-30796","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-advertising","8":"category-apac","9":"category-japan","10":"category-martech","11":"category-news","12":"category-quick-reads","13":"category-regional","14":"tag-ad-management","15":"tag-advertising","16":"tag-ecx-group","17":"tag-greenwich","18":"tag-rakuraku-ads"},"yoast_head":"<!-- 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manual ad optimization for sellers.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/itbusinesstoday.com\/ja\/martech\/advertising\/rakuten-sellers-get-help-with-ad-management-tool\/\" \/>\n<meta property=\"og:site_name\" content=\"itbusinesstoday\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-01T12:37:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/itbusinesstoday.com\/wp-content\/uploads\/2026\/04\/Rakuten-RPP-has-launched-a-new-service-called-1.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1201\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"ITBT StaffWriter\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u57f7\u7b46\u8005\" \/>\n\t<meta name=\"twitter:data1\" content=\"ITBT StaffWriter\" \/>\n\t<meta name=\"twitter:label2\" 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